Ecommerce Automation

CartLoop

Turn missed carts into loyal fans

CartLoop equips independent ecommerce founders to reclaim lost revenue by instantly detecting abandoned carts and sending AI-personalized SMS and email nudges. Effortless to set up, CartLoop automates customer follow-up, transforms missed checkouts into loyal buyers, and eliminates manual outreach—so founders boost recovery rates and deepen customer relationships without lifting a finger.

Subscribe to get amazing product ideas like this one delivered daily to your inbox!

CartLoop

Product Details

Explore this AI-generated product idea in detail. Each aspect has been thoughtfully created to inspire your next venture.

Vision & Mission

Vision
To empower indie retailers everywhere to effortlessly reclaim lost sales and build lasting customer loyalty through smart, human-centered automation.
Long Term Goal
Empower 20,000 indie ecommerce shops to reclaim $100 million in lost sales and double their abandoned cart recovery rates within five years through effortless, human-centered automation.
Impact
Raises abandoned cart recovery rates from 8% to over 22% for independent ecommerce founders, reclaiming an average of $2,400 in lost sales per month while eliminating manual follow-up tasks, allowing owners to focus fully on growing customer relationships and business.

Problem & Solution

Problem Statement
Independent ecommerce founders lose substantial revenue when shoppers abandon carts, as manual follow-up is burdensome and existing automated recovery tools are impersonal or complex, resulting in low recovery rates and frustrated users seeking a simpler, more effective solution.
Solution Overview
CartLoop automatically detects when shoppers abandon carts and instantly sends personalized SMS and email nudges powered by AI, enabling indie ecommerce founders to recover lost sales and win back customers without manual follow-up or complex setup.

Details & Audience

Description
CartLoop recovers lost revenue for indie ecommerce founders by instantly identifying and reaching shoppers who abandon their carts. Small retailers benefit from effortless, automated SMS and email follow-ups tailored to each customer, eliminating manual work and boosting conversion rates. Real-time cart detection and AI-powered conversational outreach set CartLoop apart, turning missed sales into loyal customers without extra setup or hassle.
Target Audience
Independent ecommerce founders (25-45) losing revenue to cart abandonment who value effortless, automated customer engagement.
Inspiration
One evening, I watched my friend refresh her jewelry shop dashboard as another cart was abandoned—she sighed, knowing a heartfelt message might have saved that sale, but she lacked the time to follow up. Seeing her miss out, not just on revenue but real customer connections, sparked my drive to create a tool that instantly and personally re-engages shoppers for indie founders like her.

User Personas

Detailed profiles of the target users who would benefit most from this product.

T

Thrifty Theo

- 32-year-old self-funded ecommerce founder - Holds marketing degree from local university - Manages <$500K annual revenue store - Works solo from home office in Austin, TX

Background

Graduated with marketing degree and started dropshipping gadgets in college. Bootstrapped current home goods store on $5,000 savings, learning analytics through trial and error. Early financial strain shaped his relentless focus on profit-per-message.

Needs & Pain Points

Needs

1. Real-time ROI reports per SMS and email campaign 2. Tiered pricing matching tight monthly budget 3. Rapid setup without technical configuration hurdles

Pain Points

1. Unpredictable SMS fees eroding slim margins 2. Manual campaign analysis consuming precious hours 3. Overwhelming data widgets without clear metrics

Psychographics

- Money-saving mindset maximizing every marketing dollar - Data-driven decision maker chasing measurable outcomes - Risk-averse, prefers proven cost-effective solutions - Obsessive attention to small spending leaks

Channels

1. Shopify admin – daily checks 2. CartLoop app – instant alerts 3. Email inbox – weekly reports 4. Google Analytics – conversion dives 5. Reddit – community insights

T

Texty Tess

- 28-year-old Instagram-focused fashion retailer - Bachelor's in communications with DIY marketing experience - $150K annual revenue, 20% from SMS sales - Operates from a shared workspace in Brooklyn

Background

Started boutique Instagram shop in college and learned SMS marketing through influencer collaborations. Values authentic brand voice but struggles to scale personalization across growing follower base.

Needs & Pain Points

Needs

1. Seamless SMS personalization matching brand tone 2. In-depth audience segmentation for targeted messages 3. Ready-to-use templates for fast messaging

Pain Points

1. Manual personalization drains time and creativity 2. Lack of segmentation yields generic messages 3. Tone-off SMS leaks killing user trust

Psychographics

- Brand-conscious communicator craving authentic customer connections - Experimenter always tweaking messaging for higher engagement - Social media addict seeking viral growth - Values creative freedom in marketing campaigns

Channels

1. Instagram – daily audience interactions 2. CartLoop app – immediate alerts 3. Slack – team feedback 4. TikTok – trend inspiration 5. Email – analytics summaries

M

Mobile Maddie

- 35-year-old cosmetics founder targeting Gen Z shoppers - Master's in business with mobile UX certification - $800K annual revenue, 70% from mobile traffic - Based in Los Angeles with a remote team

Background

After a decade as a UX designer, she launched her beauty line optimized for mobile. Early high mobile abandonment rates ignited her obsession with seamless, thumb-friendly checkout flows.

Needs & Pain Points

Needs

1. Fast SMS checkout links for mobile users 2. Clear mobile-friendly recovery messages and links 3. Quick insights into mobile abandonment triggers

Pain Points

1. Mobile links misrendering on various devices 2. Slow SMS load times losing impatient shoppers 3. Generic messages clashing with mobile UX

Psychographics

- User-first mindset prioritizing mobile usability - Obsessive optimizer refining every mobile interaction - Trend-aware, tracks latest UX innovations - Data-informed designer crafting smooth experiences

Channels

1. Mobile app – on-the-go oversight 2. CartLoop dashboard – mobile stats 3. UX forums – weekly trend hunts 4. Email – mobile report digests 5. Slack – real-time team alerts

S

Seasonal Spencer

- 40-year-old seasonal decor ecommerce owner - MBA in retail management with merchandising focus - $1.2M annual revenue, 60% from holiday sales - Operates from Chicago warehouse, hires seasonal staff

Background

Built his holiday shop over ten seasons, mastering flash sales and timed promotions. He anticipates consumer moods for each holiday, but post-season lulls still challenge inventory planning.

Needs & Pain Points

Needs

1. Automated holiday campaign scheduling in advance 2. Dynamic urgency triggers for limited-time offers 3. Off-season engagement tools to sustain sales

Pain Points

1. Manual campaign swaps overwhelming during peak season 2. Missing real-time urgency indicators hurts conversions 3. Post-holiday lull causing inventory backlog

Psychographics

- Celebration-driven marketer leveraging festive urgency - Obsessed with precise promotional timing - Thrives under tight seasonal deadlines - Sees inventory clearance as creative challenge

Channels

1. CartLoop scheduler – advance planning 2. Email – bulk festive newsletters 3. SMS – last-minute offer alerts 4. Facebook Ads – seasonal retargeting 5. Instagram Stories – timed promo announcements

C

Curator Cara

- 30-year-old vintage clothing expert and curator - Studied art history, honed on flea market hunts - $250K annual revenue, 80% repeat customers - Runs shop from her Brooklyn loft

Background

Spent years curating market stalls, gaining reputation for storytelling. Transitioned online to reach global collectors, but scaling personalized narratives remains challenging.

Needs & Pain Points

Needs

1. SMS templates supporting rich product storytelling 2. Segmentation for exclusive collector groups 3. Tools for generating personalized narratives

Pain Points

1. Generic messages stripping away product story 2. Difficulty segmenting niche collector audiences 3. Limited space for narrative-rich content

Psychographics

- Storyteller evoking deep emotional product connections - Community-builder valuing loyal collector relationships - Passionate about authenticity over mass production - Detail-oriented in every product description

Channels

1. Instagram DMs – intimate fan outreach 2. CartLoop app – message drafting 3. Email – detailed storytelling newsletters 4. Pinterest – visual inspiration sharing 5. Etsy – marketplace listings

Product Features

Key capabilities that make this product valuable to its target users.

Threshold Configurator

Allows users to customize cart value thresholds for alerts, ensuring only high-value abandoned carts trigger Slack notifications. Users can set different tiers and adjust them in real time, reducing noise and focusing attention on the most lucrative recoveries.

Requirements

Custom Tier Definition
"As an ecommerce founder, I want to create custom cart value tiers so that I only receive notifications for abandoned carts above specified revenue thresholds."
Description

Enable users to define multiple cart value tiers with custom minimum and maximum thresholds. This requirement ensures the Threshold Configurator allows precise segmentation of abandoned carts by value, improving focus on high-value opportunities and reducing notification noise.

Acceptance Criteria
Creating a New Tier
Given the user is on the Threshold Configurator page, When they click “Add Tier,” enter a name, valid numeric minimum and maximum values (min < max), and click “Save,” Then the new tier appears in the tier list with the correct name and value range.
Editing an Existing Tier
Given an existing tier displayed in the list, When the user selects the tier’s “Edit” option, updates the minimum and maximum values to new valid numbers (min < max), and clicks “Save,” Then the tier’s name and values are updated accordingly in the list without errors.
Deleting a Tier
Given a tier listed in the Threshold Configurator, When the user clicks “Delete” for that tier and confirms the deletion prompt, Then the tier is removed from the list and no longer applies to abandoned cart notifications.
Preventing Overlapping Tiers
Given one or more existing tiers, When the user attempts to create or edit a tier whose value range overlaps with any existing tier, Then the system displays a clear validation error and prevents saving until ranges are non-overlapping.
Persisting Tier Configurations Across Sessions
Given the user has created or modified tiers and clicks “Save,” When they log out and log back in, Then all previously saved tiers are displayed exactly as configured in the Threshold Configurator.
Real-Time Threshold Adjustment
"As a marketing manager, I want to adjust the cart value thresholds live so that I can react immediately to changing promotional strategies."
Description

Provide a dynamic interface for adjusting tier thresholds in real time without page reloads. This requirement guarantees that users can instantaneously update their notification criteria based on evolving campaign goals or sales patterns, enhancing responsiveness and control.

Acceptance Criteria
Adjusting Existing Tier Threshold
Given a user views the Threshold Configurator with existing tiers When the user edits the value of an existing tier and clicks Save Then the updated threshold appears immediately in the tier list without a page reload and is persisted in the system database
Adding a New Threshold Tier
Given a user clicks the Add Tier button When the user enters a tier label and value and confirms Then the new tier instantly appears in the list without reloading the page and is saved to the backend
Removing an Existing Threshold Tier
Given a user clicks the delete icon next to a threshold tier When the user confirms the deletion in the confirmation dialog Then the tier is removed from the UI immediately without page refresh and is deleted from the system
Concurrent Adjustment of Multiple Tiers
Given a user updates values of multiple tiers sequentially When the user clicks Save All Then all modified tiers update instantaneously in the UI without reloading and changes are saved in a single API request
Handling Invalid Threshold Inputs
Given a user enters a non-numeric or negative value for a threshold When the user attempts to save Then inline validation displays an error message, prevents the save action, and retains the invalid input for correction
Slack Notification Filter
"As a support agent, I want Slack alerts only for high-value abandoned carts so that I can prioritize outreach where it matters most."
Description

Implement backend logic to filter Slack notifications based on user-configured tiers. This requirement ensures that only abandoned carts meeting the defined value criteria trigger Slack alerts, minimizing distraction and highlighting the most valuable recovery opportunities.

Acceptance Criteria
High-Value Cart Exceeds Single Tier Threshold
Given a cart value greater than the user’s configured high-value threshold When the cart is processed by the backend filter Then a Slack notification containing the cart ID, total value, and customer email is sent to the designated channel
Cart Below Configured Threshold
Given a cart value lower than the user’s lowest configured threshold When the cart is processed by the backend filter Then no Slack notification is sent
Multiple Threshold Tiers Verification
Given multiple thresholds configured (low, medium, high) When carts with values falling into each tier are processed Then only carts meeting or exceeding each tier’s threshold generate notifications tagged with the correct tier label
Real-Time Threshold Adjustment Effect
Given a user updates threshold values in the configurator When a new cart is processed after the update Then notifications adhere to the updated thresholds and no longer use the previous values
Edge Case: Cart Value Exactly on Threshold
Given a cart value exactly equals a configured threshold When processed by the backend filter Then a Slack notification is sent, treating the threshold as inclusive
Tier Labeling and Color Coding
"As a store owner, I want to label and color-code each threshold tier so that I can quickly recognize the importance level of each alert at a glance."
Description

Allow users to assign custom labels and color codes to each tier for easy identification in the UI and notifications. This requirement enhances usability by providing visual cues that distinguish between different tiers, speeding up comprehension and action.

Acceptance Criteria
Assign Tier Label and Color in Settings
Given the user opens the Threshold Configurator settings panel, When they enter a custom label “High Value” for Tier 1 and select the hex color #FF5733 from the color picker, Then the label field displays “High Value” and the color swatch preview reflects #FF5733.
Display Tier Labels and Colors in Tier List
Given existing tiers are configured with labels and colors, When the user views the tier overview list on the main dashboard, Then each tier’s label is shown alongside a colored badge matching its configured color.
Include Color-Coded Labels in Slack Notifications
Given an abandoned cart triggers a Slack notification, When the cart total meets the configured tier threshold, Then the Slack message includes the tier label with a colored indicator matching the tier’s color code.
Real-Time Update of Label and Color Changes
Given the user updates a tier’s label or color, When they click “Save Changes,” Then the tier overview UI immediately reflects the new label and color without a full page reload.
Handle Invalid Color Input Gracefully
Given the user attempts to input an invalid color code (e.g., “ZZZZZZ”), When they try to save the tier configuration, Then an inline validation error appears preventing the save and instructs the user to enter a valid hex code.
Threshold Validation and Feedback
"As a user, I want the system to warn me if my threshold ranges overlap or are invalid so that I can correct mistakes before saving."
Description

Validate user-entered threshold values in real time and provide immediate feedback on invalid or overlapping ranges. This requirement prevents configuration errors, ensures data integrity, and guides users to set coherent, non-conflicting tiers.

Acceptance Criteria
Non-numeric Threshold Entry
Given the user focuses on the threshold input field When they type a non-numeric character Then an inline error message 'Please enter a valid number' is displayed and the input is marked invalid
Threshold Value Out of Bounds
Given the user enters a threshold below $0 or above $10,000 When they finish editing Then an inline error 'Value must be between $0 and $10,000' is displayed and the field is marked invalid
Overlapping Threshold Ranges
Given the user attempts to add or adjust a range overlapping an existing tier When they submit the new range Then an inline warning 'Ranges cannot overlap with existing tiers' is displayed and the change is prevented
Valid Threshold Tier Addition
Given the user enters a valid, non-overlapping numeric range within allowed bounds When they submit the new tier Then the tier is added successfully and appears in the tiers list without errors
Real-time Feedback During Typing
Given the user is typing in the threshold input field When each character is entered Then the system immediately validates the syntax, displaying a green border for valid numeric input and a red border for invalid input

Channel & Role Selector

Enables routing of cart alerts to specific Slack channels or user roles. By assigning alerts to sales, support, or individual team members, response times improve and relevant stakeholders stay informed without overwhelming the entire team.

Requirements

Channel Mapping Interface
"As an administrator, I want to visually map cart alerts to specific Slack channels so that I can ensure the right team sees each notification without manual message forwarding."
Description

A user-friendly interface within CartLoop’s dashboard enabling administrators to map specific cart abandonment events to designated Slack channels or user roles. This interface should allow drag-and-drop or dropdown selection of channels, preview notifications, and real-time validation to ensure messages reach the correct destination. Integration with Slack’s API must be seamless, handling channel discovery, updates, and error handling. The result is streamlined alert configuration that minimizes setup time and reduces routing errors.

Acceptance Criteria
Channel Discovery
Given an authenticated administrator opens the Channel Mapping Interface, When the system calls Slack’s API, Then all accessible public, private, and direct message channels are displayed in the channel list within 3 seconds.
Channel Assignment via Drag-and-Drop
Given the channel list and event types pane are visible, When the administrator drags a cart abandonment event onto a channel, Then the event appears under the selected channel in the configuration table and the mapping is saved.
Channel Assignment via Dropdown Selection
Given the mapping row for a cart abandonment event, When the administrator selects a channel from the dropdown, Then the selected channel is assigned to the event and reflected immediately in the configuration list.
Preview Notification
Given a configured channel mapping, When the administrator clicks the “Preview Notification” button, Then a modal displays the formatted SMS and email content along with the target Slack channel name.
Error Handling for API Failures
Given a Slack API failure or invalid channel ID, When the system attempts to fetch or save mappings, Then a descriptive error message appears and no invalid mapping is persisted.
Role-Based Alert Routing
"As a support manager, I want to route high-value cart alerts to our senior sales team role so that we prioritize high-revenue recoveries."
Description

A configuration module that routes cart abandonment alerts based on predefined user roles (e.g., sales rep, support agent, marketing manager). Administrators can create rules matching cart attributes—like customer region or cart value—to roles. When an alert triggers, CartLoop looks up the recipient role and sends the notification to members of that role. This ensures specialized teams receive relevant alerts, accelerating response times and enhancing accountability.

Acceptance Criteria
High-Value Cart Routing
Given an abandoned cart with value above the configured threshold, when the alert triggers, then the system must send the notification to all members of the High-Value Sales role within 30 seconds.
Regional Cart Alert Distribution
Given an abandoned cart from a customer in a specific region, when a regional routing rule exists, then the alert must be delivered only to the corresponding regional support channel.
Multiple Role Fallback Handling
Given an alert rule that matches multiple roles, when the primary role’s notification fails, then the system must automatically route the alert to the configured fallback role without creating duplicate messages.
Role Membership Update Propagation
Given an administrator updates the membership of a role, when an alert rule references this role, then any alerts triggered after the update must include the new members within 10 minutes.
Invalid Role Configuration Error
Given an alert rule references a role that does not exist, when the administrator attempts to save the rule, then the system must display a validation error and prevent the rule from being saved.
Permission Control
"As a system administrator, I want to restrict routing configuration access to designated roles so that only authorized personnel can change alert settings."
Description

A permissions system controlling which users can view and modify channel and role routing settings. Leveraging role-based access control (RBAC), this requirement enforces that only authorized administrators can alter alert configurations, while read-only users can view settings but cannot change them. Permissions should integrate with existing CartLoop user management and Slack workspace roles, preventing unauthorized configuration changes and maintaining system security.

Acceptance Criteria
Administrator modifies channel routing
Given a user with the administrator role in CartLoop and Slack workspace When the user navigates to the Channel & Role Selector settings Then the user can view and modify channel and role routing options And the changes are saved successfully and reflected in real-time routing behavior
Read-only user attempts to modify settings
Given a user with read-only permissions When the user attempts to change any channel or role routing settings Then the system displays an access-denied message And no modifications are applied to the configuration
Slack role integration displays available roles
Given the CartLoop account is connected to a Slack workspace When an administrator opens the role selector dropdown Then all active Slack workspace roles are listed accurately And each role can be selected for routing assignments
Unauthorized API modification blocked
Given a user without RBAC permissions When calling the API endpoint to update channel or role routing Then the API returns HTTP 403 Forbidden And the routing configuration remains unchanged
Routing changes generate audit logs
Given any authorized change is made to channel or role routing settings When the change is saved Then an audit log entry is created capturing the user ID, timestamp, and details of the change
Notification Preference Settings
"As a sales representative, I want to select which abandoned cart alerts I receive so that I only get notifications relevant to my workload."
Description

An opt-in/opt-out preference panel for individual team members to manage their own Slack notification settings. Users can choose which types of cart alerts they receive (e.g., abandoned carts over $100, first-time abandoned carts) and set personal quiet hours. These preferences synchronize with CartLoop and Slack, ensuring users only receive alerts that matter to them, reducing notification fatigue and improving engagement.

Acceptance Criteria
Opt-in for High-Value Cart Alerts
Given a user accesses the Notification Preferences panel, When the user selects “Abandoned carts over $100” and saves preferences, Then only cart alerts with order values over $100 are sent to their Slack channel.
Opt-out of First-Time Abandoned Cart Alerts
Given a user has default first-time abandoned cart alerts enabled, When the user unchecks “First-time abandoned carts” and saves preferences, Then the user receives no Slack alerts for first-time abandoned carts but continues receiving other enabled alerts.
Setting Personal Quiet Hours
Given a user defines quiet hours from 22:00 to 08:00, When an alert is triggered at 23:00, Then the alert is suppressed and queued to be delivered at 08:00 the next day.
Preference Synchronization with Slack
Given a user updates notification preferences in CartLoop, When the update is saved, Then the same preference settings are reflected in the user’s Slack notification settings within 2 minutes.
Invalid Quiet Hours Validation
Given a user inputs an end time earlier than the start time in quiet hours settings, When the user attempts to save, Then an inline error “End time must be after start time” is displayed and no changes are saved.
Audit Logging and Monitoring
"As a compliance officer, I want to see logs of routing rule changes and delivery statuses so that I can audit alert configurations and ensure accountability."
Description

A comprehensive logging system that records all channel-selector configuration changes, routing decisions, and notification delivery statuses. Logs should capture who made changes, what was changed, and when. Additionally, real-time dashboards display alert delivery metrics (success, failures, latency) for Slack channels and roles. This feature supports troubleshooting, compliance audits, and performance optimization by providing visibility into the routing workflow.

Acceptance Criteria
Configuration Change Audit Logging
Given an administrator updates channel-selector settings, when the change is saved, then a log entry is created recording the user ID, timestamp, and details of both previous and new configurations.
Routing Decision Recording
Given a cart alert is processed, when a routing decision is made, then a log entry is generated capturing the alert ID, target Slack channel or user role, timestamp, and decision rationale.
Notification Delivery Status Tracking
Given a notification is sent to a Slack channel or role, when the delivery completes or fails, then a log entry records the outcome (success/failure), delivery timestamp, latency in milliseconds, and any error messages.
User Identification in Audit Trails
Given any configuration change or routing decision occurs, when the action is logged, then the log entry includes the authenticated user's unique identifier (user ID or email).
Real-Time Dashboard Metrics Display
Given the audit log data, when the real-time dashboard is accessed, then delivery metrics (success rate, failure rate, average latency) are displayed and updated every minute based on the last 60 minutes of log entries.

Quick-Action Recovery Buttons

Embeds actionable buttons within Slack alerts—such as “Send SMS Nudge” or “Send Email Reminder”—that let users initiate AI-powered recovery messages directly from Slack. This streamlines outreach and cuts response time to seconds.

Requirements

Slack Button Integration
"As an ecommerce founder, I want to click a button in my Slack notifications to send a personalized recovery message so that I can recover abandoned carts instantly without switching to another tool."
Description

Fully integrate interactive buttons such as “Send SMS Nudge” and “Send Email Reminder” into Slack alert messages. Utilize Slack’s Block Kit and interactive components to display these buttons directly within notifications. When clicked, the system must capture the event, fetch the associated cart and customer data, and trigger the downstream message generation and sending workflow. This functionality streamlines the user’s workflow by eliminating context switches, reducing response time, and increasing cart recovery rates.

Acceptance Criteria
Slack Alert with Cart Details Displayed
1. Slack alert message uses Block Kit and displays both 'Send SMS Nudge' and 'Send Email Reminder' buttons. 2. Alert message includes the correct cart ID and customer identifier in its context. 3. Buttons render correctly in Slack desktop, web, and mobile clients.
Send SMS Nudge Button Invocation
Given a Slack alert for an abandoned cart appears with interactive buttons When the user clicks 'Send SMS Nudge' Then the backend receives the correct cart ID and customer data payload And an AI-generated SMS is sent to the customer's phone number within 2 seconds And an ephemeral confirmation 'SMS nudge sent' appears to the user in Slack.
Send Email Reminder Button Invocation
Given a Slack alert for an abandoned cart appears with interactive buttons When the user clicks 'Send Email Reminder' Then the backend receives the correct cart ID and customer email address And an AI-generated email is sent to the customer within 2 seconds And an ephemeral confirmation 'Email reminder sent' appears to the user in Slack.
Handling Invalid or Missing Cart Data
Given a user clicks either recovery button for a cart that no longer exists or has invalid data When the system attempts to fetch the cart information Then the system returns an error response And Slack displays an ephemeral message 'Error: Cart data unavailable' And no SMS or email message is sent.
Concurrent Button Click Handling
Given multiple users click the same recovery button within 500ms When concurrent events arrive at the API Then the system processes each event idempotently And ensures only one recovery message is sent per cart per button type within a 24-hour window And additional clicks return an ephemeral message 'Recovery nudge already sent today'.
AI-Powered Message Generation
"As a marketing manager, I want the system to automatically generate personalized recovery messages so that I can engage customers with minimal manual effort and improve conversion rates."
Description

Automatically generate context-aware, personalized SMS and email drafts based on the customer’s abandoned cart contents, purchase history, and the brand’s voice settings. Leverage AI to craft attention-grabbing subject lines, personalized greetings, and persuasive calls to action. Ensure the generated messages respect character limits and regulatory guidelines, and make them available for preview before sending.

Acceptance Criteria
Abandoned Cart SMS Draft Generation
Given a customer with an abandoned cart, when the AI module generates an SMS draft, then the draft includes a personalized greeting, a summary of the cart items, a persuasive call to action, does not exceed 160 characters, and includes opt-out instructions.
Abandoned Cart Email Draft Generation
Given a customer with an abandoned cart, when the AI module generates an email draft, then the subject line is under 60 characters, includes dynamic personalization tokens, and the body contains a personalized greeting, cart summary, persuasive CTA, and clear unsubscribe link.
Brand Voice Consistency
Given the brand voice settings, when generating any message, then the AI output uses the configured tone, terminology, and style guidelines exactly as defined.
Regulatory Compliance Verification
Given legal and industry guidelines, when generating messages, then the drafts include all required disclosures, comply with character-limit regulations, avoid prohibited terms, and provide mandatory opt-out instructions.
Message Preview Accessibility
Given a generated draft message, when the user accesses the preview interface, then the full SMS or email content displays correctly, reflects all personalization, and allows the user to approve or request edits before sending.
Action Confirmation and Logging
"As a store owner, I want to review and confirm the personalized recovery message before it’s sent so that I can ensure it matches my brand tone and content is accurate."
Description

After a quick-action button is clicked, present a confirmation modal in Slack that displays the generated message content, including channel, recipient name, and preview of the SMS or email. Allow users to confirm or cancel the send action. Upon confirmation, log the action—capturing timestamp, user ID, channel used, and message preview—in both the CartLoop dashboard and the Slack thread for auditability and tracking.

Acceptance Criteria
CartLoop Slack Action Confirmation Display
Given a user clicks 'Send SMS Nudge' or 'Send Email Reminder' in Slack; When the confirmation modal appears; Then it displays the generated message content including channel, recipient name, and message preview.
User Cancels Quick Action
Given a confirmation modal is displayed; When the user clicks 'Cancel'; Then the message is not sent and no log entry is created.
Action Logging in Dashboard
Given the user confirms sending a message; When the action completes; Then an entry is logged in the CartLoop dashboard capturing timestamp, user ID, channel used, and message preview.
Audit Trail in Slack Thread
Given a message is successfully sent; When the action completes; Then a log entry with timestamp, user ID, channel used, and message preview is posted to the originating Slack thread.
Validation of Message Preview Content
Given the confirmation modal is generated; Then the message preview matches the formatted SMS or email content as it will be sent including personalization tokens resolved.
Multi-Channel Nudge Options
"As a store operator, I want to select whether to send an SMS or an email recovery nudge so that I can tailor my outreach channel to the customer’s preferences."
Description

Provide Slack buttons that dynamically reflect available outreach channels—SMS, email, or both—based on the customer’s communication preferences and consent settings. Ensure that the system checks subscription status before enabling buttons, and gray out or hide options for channels where the customer is unsubscribed or contact information is missing.

Acceptance Criteria
Dual-Channel Availability
Given a customer with valid phone number and email address and with both channels subscribed, When a Slack alert for an abandoned cart is received, Then both 'Send SMS Nudge' and 'Send Email Reminder' buttons should be active and clickable.
SMS Unsubscribed Customer
Given a customer who has unsubscribed from SMS but has an email address on file and is subscribed to email, When the Slack alert displays, Then the 'Send SMS Nudge' button should be grayed out and the 'Send Email Reminder' button should be active.
Missing Email Contact
Given a customer with no email address but with a valid and subscribed phone number, When the Slack alert appears, Then only the 'Send SMS Nudge' button should be displayed and active, and the 'Send Email Reminder' button should be hidden.
No Contact Information
Given a customer with neither phone number nor email address on file, When the abandoned cart alert is triggered in Slack, Then both 'Send SMS Nudge' and 'Send Email Reminder' buttons should be hidden or disabled.
Channel Subscription Check Before Action
Given any customer record, When a user clicks on a recovery button in Slack, Then the system must re-verify the customer’s subscription status for that channel before sending, and display an error if the customer is unsubscribed or contact information is missing.
Error Handling and Retry Mechanism
"As a user, I want to be notified if sending my recovery message fails and provided with retry options so that I can ensure messages are delivered or troubleshoot failures promptly."
Description

Implement robust error detection for failures in AI generation, Slack API interactions, or message delivery (e.g., SMS gateway errors). If an error occurs, display an informative error message and a retry button in Slack. Automatically retry failed operations up to two times with exponential backoff. Log all errors and retries in the CartLoop dashboard for monitoring and diagnostics.

Acceptance Criteria
AI Generation Failure During Message Composition
Given the AI message generation service returns an error when composing the nudge, When the user clicks the “Send SMS Nudge” button in Slack, Then an error message detailing the AI generation failure appears in Slack along with a 'Retry' button.
Slack API Interaction Error When Sending Nudge
Given the Slack API responds with an error when attempting to send the nudge, When the user clicks the “Send Email Reminder” button in Slack, Then an error message detailing the Slack API failure appears in Slack along with a 'Retry' button.
SMS Gateway Failure on Nudge Delivery
Given the SMS gateway returns a delivery failure when sending the SMS nudge, When the system attempts to send the SMS, Then an error message detailing the SMS gateway error appears in Slack with a 'Retry' button.
Automatic Retry with Exponential Backoff
Given a nudge send operation fails, When the system automatically retries sending the message, Then it retries up to two times with exponential backoff intervals (e.g., first retry after 2 seconds, second after 4 seconds) before stopping and displaying the final error state.
Error and Retry Logging in Dashboard
Given any error or retry attempt occurs, When the operation completes (either successfully or after all retries), Then a log entry containing the error type, timestamp, retry count, and final status is recorded and visible in the CartLoop dashboard.
Analytics and Reporting
"As a store owner, I want to see analytics on my Slack-triggered recovery messages so that I can measure effectiveness and optimize my outreach strategies."
Description

Capture and report metrics related to quick-action button usage, including number of clicks, messages sent, delivery status, conversion rates, response times, and recovered revenue. Integrate these metrics into the CartLoop analytics dashboard and provide real-time insights within Slack if requested. Enable filtering by date range, channel, and campaign to support performance analysis and optimization.

Acceptance Criteria
Click and Send Metrics Logging
Given a user clicks a quick-action recovery button in Slack, when the click occurs, then the system logs a click event with timestamp, user ID, button type, message ID, and channel. Given the message is sent, when delivery succeeds or fails, then the system records a delivery event with status, timestamp, and channel.
Dashboard Visualization of Metrics
Given metrics are stored in the analytics database, when a user opens the CartLoop analytics dashboard, then the dashboard displays charts and tables for button clicks, messages sent, delivery status percentages, conversion rates, response times, and recovered revenue. Given no data exists for a filter, when the dashboard loads, then it displays a “no data available” message.
Real-time Slack Insight Delivery
Given a user requests real-time insights via Slack (slash command or button), when the request is received, then the system retrieves the latest metrics and posts a formatted summary (clicks, sends, conversions, revenue) within 5 seconds. Given an error occurs, when processing fails, then the system returns a descriptive error message in Slack.
Date, Channel, and Campaign Filtering
Given the user selects a date range, channel, or campaign filter on the analytics dashboard, when filters are applied, then only metrics matching all selected filters are displayed in charts and tables. Given the user reloads the page, when they revisit the dashboard, then the previously selected filters remain applied.
Metrics Conversion and Revenue Accuracy
Given messages sent via quick-action buttons, when orders are placed within the configured attribution window after message delivery, then the system attributes conversions correctly and calculates recovered revenue. Given test data is used, when comparing logged revenue vs. actual order data over 500 transactions, then the calculated revenue matches within 1%.

Cart Insights Snapshot

Provides a compact visual preview of the abandoned cart within Slack, including product images, quantities, total value, and customer notes. Teams get full context instantly, making outreach more personalized and effective.

Requirements

Cart Data API Integration
"As a support agent, I want to retrieve real-time abandoned cart details so that I can view accurate information in Slack and personalize my outreach effectively."
Description

Implement a robust integration with CartLoop’s backend API to fetch real-time abandoned cart data, including product details, quantities, total value, and customer notes. This requirement ensures that the Slack snapshot reflects up-to-date information, maintaining consistency across systems. It involves defining API endpoints, handling authentication, and managing error states to provide reliable data retrieval.

Acceptance Criteria
Retrieving Active Abandoned Cart Data
Given valid API credentials When the Slack snapshot service requests abandoned cart data for a specific customer Then the API returns a 200 OK response containing cart ID, product details (including images, names, and quantities), total cart value, and customer notes in JSON format within 500ms
Handling Authentication Failures
Given invalid or expired API credentials When the Slack snapshot service attempts to fetch abandoned cart data Then the API returns a 401 Unauthorized response with an error code and message and the service logs the failure and retries authentication up to two times before alerting the user
Displaying Cart Snapshot in Slack
Given a successful API response with cart data When the Slack integration formats the snapshot Then the message displays product images, names, quantities, total value, and customer notes in a compact card layout consistent with the design spec, and each product image is clickable to open the product page
Managing API Timeout Errors
Given an API request that exceeds the timeout threshold When the Slack snapshot service calls the API Then the request is aborted after 1 second, an error is logged, and the service retries the request up to three times before returning a timeout error to the user
Synchronizing Updated Cart Details
Given a cart update occurs in CartLoop’s backend When the Slack snapshot is refreshed within 5 minutes Then the updated product quantities, added or removed items, total value, and customer notes in Slack match the latest backend data with no discrepancies
Snapshot Visualization Generator
"As a sales manager, I want a clear visual preview of the cart contents so that I can quickly understand each customer’s selection and prioritize follow-ups."
Description

Develop a service that transforms fetched cart data into a compact visual snapshot, rendering product images, quantities, and total cart value in a structured layout. The component should support dynamic image resizing and responsive design to ensure clarity in Slack’s message view. This enhances team efficiency by providing a clear, at-a-glance summary of each abandoned cart.

Acceptance Criteria
Compact Cart Snapshot Display in Slack
Given a cart with up to 10 items, when generating the snapshot, then each product image is resized to 100x100 pixels, product names and quantities are clearly displayed, and total value is shown in bold at the bottom, fitting within 600px width in Slack.
Dynamic Image Resizing for Varied Product Dimensions
Given product images with varied aspect ratios, when generating the snapshot, then each image is uniformly cropped or letterboxed to a square of 100x100 pixels without distortion.
Responsive Layout on Mobile Slack Client
Given a user views the snapshot on the Slack mobile app, when the snapshot is displayed, then the layout adapts to a max width of 320px, scaling images and text proportionally with no horizontal scrolling.
Accurate Total Cart Value Calculation
Given cart item prices and quantities, when calculating the total value, then the snapshot displays the exact sum of (price × quantity) for all items formatted in the store's currency to two decimal places.
Fallback Rendering for Missing Product Images
Given a product without an image URL, when generating the snapshot, then a default placeholder image at 100x100 pixels with alt text 'Image not available' is displayed.
Slack Message Formatting
"As a team member, I want the cart snapshot displayed in Slack with clear formatting so that I can scan information quickly and initiate next steps directly from the message."
Description

Design and implement message templates using Slack’s Block Kit to present the cart snapshot within a Slack channel. The templates should include sections for product images, item details, total order value, and customer notes, with interactive elements like buttons or links for further actions. This ensures a consistent and user-friendly presentation of cart insights in Slack.

Acceptance Criteria
Preview Cart Details in Slack
Given an abandoned cart event with at least one item and customer note, when the system sends a Slack message to the configured channel, then the message includes a Block Kit image block with product thumbnail (72x72px), a section block listing each item’s name, quantity, and individual price, a field showing total order value in USD, and a context block displaying the customer note.
Cart Snapshot for Multiple Items
Given an abandoned cart containing more than three distinct items, when the Slack message is rendered, then only the first three items are displayed in the section block and an overflow menu is provided listing the remaining items with their quantities and prices.
Omit Empty Customer Notes
Given an abandoned cart event without customer notes, when generating the Slack message, then no context block for customer notes is included, and the message layout remains consistent without empty fields.
Action Buttons Functionality
Given the Slack cart snapshot message, when a user clicks the 'View Cart' button, then they are redirected to the abandoned cart details page in the application; and when a user clicks the 'Recover Order' button, then a pre-populated SMS draft is initiated with the customer's phone number and personalized message.
Image Load Fallback
Given a Slack message with a product image URL that fails to load, when Slack attempts to render the image block, then a default placeholder image is displayed instead of a broken image icon.
Customer Notes Highlighting
"As a customer success representative, I want to see the customer’s notes highlighted in the snapshot so that I can address their concerns directly and improve conversion rates."
Description

Extract and emphasize any customer-provided notes or custom fields from the abandoned cart, displaying them prominently within the Slack snapshot. Implement logic to handle varying note lengths and format special characters. Highlighting these notes allows teams to address specific customer concerns or preferences immediately.

Acceptance Criteria
Abandoned Cart with Short Customer Note
Given an abandoned cart includes a customer note of 200 characters or fewer, When the Cart Insights Snapshot is posted to Slack, Then the note is displayed in full without truncation, preserving formatting and special characters.
Abandoned Cart with Long Customer Note
Given an abandoned cart includes a customer note longer than 200 characters, When the Cart Insights Snapshot is posted to Slack, Then the note is truncated to 200 characters with an ellipsis appended to indicate continuation.
Abandoned Cart with Special Characters
Given an abandoned cart includes special characters (e.g., emojis, line breaks, symbols) in the customer note, When the Cart Insights Snapshot is posted to Slack, Then all special characters render correctly and maintain intended formatting.
Abandoned Cart without Customer Note
Given an abandoned cart has no customer note or custom field, When the Cart Insights Snapshot is posted to Slack, Then the snapshot displays a placeholder message 'No customer notes provided.'
Abandoned Cart with Multiple Custom Fields
Given an abandoned cart includes multiple custom fields beyond the standard note, When the Cart Insights Snapshot is posted to Slack, Then each field is extracted, clearly labeled, and displayed in the snapshot.
Notification Trigger Configuration
"As an operations manager, I want to configure snapshot delivery rules so that my team only receives notifications for high-value or strategic carts."
Description

Enable configuration options for when and how cart snapshots are sent to Slack, including time delays after cart abandonment and conditional filters based on cart value or item categories. Provide an admin interface to adjust trigger rules, ensuring teams receive relevant snapshots without overload.

Acceptance Criteria
Configuring Delay-Based Triggers
Given an admin sets a delay of 30 minutes for cart abandonment notifications, when a cart is abandoned and 30 minutes elapse, then the cart snapshot is sent to Slack within 60 seconds of the delay expiring.
Applying Cart Value Filters
Given an admin configures a minimum cart value of $50, when a cart is abandoned with a total value equal to or greater than $50, then a snapshot is sent; and when the cart value is below $50, no snapshot is sent.
Filtering by Item Category
Given an admin selects specific product categories (e.g., electronics, apparel) for notifications, when an abandoned cart contains items exclusively from selected categories, then a snapshot is sent; and if it contains no items from those categories, no notification is triggered.
Editing Trigger Rules in Settings
Given an admin navigates to the Notification Trigger Configuration page, when they modify delay or filter settings and save changes, then the new rules are persisted, reflected in the UI, and applied to subsequent abandoned carts.
Handling Multiple Conditional Triggers
Given an admin defines both cart value and item category conditions, when a cart meets all configured conditions, then a single snapshot is sent; and if any condition is not met, no notification is generated.

Alert Analytics Dashboard

Generates a summary report in Slack showing the number of alerts sent, recovery attempts made, and conversions achieved. This keeps teams informed of performance trends without leaving Slack, driving data-driven decision-making.

Requirements

Slack Integration Setup
"As an ecommerce manager, I want to connect CartLoop with our Slack workspace so that I receive alert summaries in real time without switching tools."
Description

Enable seamless connection between CartLoop and Slack by configuring authentication, permissions, and workspace settings. This requirement ensures that alerts generated by the CartLoop analytics engine are delivered directly into designated Slack channels. It includes building an OAuth-based authorization flow, setting up webhook listeners, and providing a user interface for selecting target channels. The integration streamlines alert delivery so teams receive real-time performance notifications without leaving their communication platform.

Acceptance Criteria
OAuth Authorization Flow
Given an admin user on the CartLoop Slack Integration settings page When the user clicks 'Connect to Slack' Then the user is redirected to Slack's OAuth consent screen And the user grants permissions to CartLoop And CartLoop receives a valid access token And the access token is securely stored in the database
Webhook Listener Registration
Given CartLoop has received an authorization token When the webhook listener is initialized Then CartLoop registers a webhook endpoint with the Slack API And Slack returns a 200 OK status And the endpoint URL is stored in CartLoop settings
Channel Selection Interface
Given the user has connected Slack successfully When the user opens the channel selection dropdown Then CartLoop fetches the list of available Slack channels And displays them alphabetically And the user can select one or more channels And selections are saved and reflected in the UI
Real-Time Alert Delivery
Given an abandoned cart alert is generated by CartLoop When the alert triggers Then CartLoop sends a message payload to the configured Slack webhook And the message appears in the selected Slack channel within 5 seconds And the message contains a summary including the number of alerts sent, recovery attempts made, and conversions achieved
Error Handling and Notifications
Given a Slack API error occurs (e.g., 401 Unauthorized or rate limit exceeded) When CartLoop attempts to send an alert or register a webhook Then the system logs the error with timestamp and error details And an email notification is sent to the admin user And the Slack Integration settings page displays a clear error message
Data Aggregation Engine
"As a product owner, I want aggregate alert metrics computed accurately so that I can trust the performance reports sent to Slack."
Description

Develop a robust back-end service that aggregates alert data—such as number of alerts sent, recovery attempts triggered, and conversions achieved—into a unified data model. This engine will pull data from CartLoop’s SMS and email logs, normalize metrics, and calculate aggregate values over customizable time windows. It ensures accurate, performant data retrieval for the dashboard and Slack reports, supporting scalability as message volumes grow.

Acceptance Criteria
Daily Alert Data Aggregation
Given alert logs exist for the past 24 hours When the aggregation engine runs at the scheduled interval Then it outputs total counts of alerts sent, recovery attempts triggered, and conversions achieved for that period within 5 minutes
Custom Time Window Aggregation
Given a user-defined time window (e.g., last 7 days) When the engine aggregates data for that window Then the returned totals exactly match the sum of raw logs for alerts, attempts, and conversions
Data Normalization Consistency
Given SMS and email logs with varying timestamp formats and campaign labels When the engine processes these logs Then all timestamps are converted to UTC ISO 8601 and campaign labels unified before aggregation
High Volume Performance
Given one million log entries within a one-hour period When aggregation is triggered Then processing completes within 30 seconds without errors and CPU utilization remains below 70%
Slack Report Payload Structure
Given aggregated metrics are available When sending the summary report to Slack Then the payload includes fields alerts_sent, recovery_attempts, and conversions with correct numeric values and a UTC timestamp
Real-time Alert Metrics
"As a marketing specialist, I want to see real-time alert performance metrics in Slack so that I can quickly adjust outreach strategies."
Description

Implement functionality to calculate and display metrics in near real time, including alerts sent, recovery attempts, click-through rates, and successful recoveries. This requirement involves setting up event-driven triggers, streaming data pipelines, and caching mechanisms to minimize latency. It ensures that Slack reports reflect up-to-date performance insights, enabling timely decision-making and rapid response to campaign results.

Acceptance Criteria
Alert Sent Count is Updated in Real-Time
Given an alert is sent by CartLoop When the event is processed Then the Slack report reflects an increment in the alerts sent metric within 60 seconds
Recovery Attempts are Reflected Immediately
Given a customer recovery attempt is initiated When the recovery event is captured Then the recovery attempts count in the Slack summary increases by one within 60 seconds
Click-Through Rates are Calculated Accurately
Given alerts have been sent and click events occur When click events are streamed Then the click-through rate displayed in Slack equals (total clicks / total alerts sent)×100 and matches the source data within a 1% margin
Successful Recoveries are Displayed Promptly
Given a customer completes a checkout after receiving an alert When the successful recovery event is received Then the successful recoveries metric in Slack updates within 60 seconds
Data Latency Remains Under One Minute
Given multiple metric events occur concurrently When the streaming pipeline processes these events Then all real-time metrics in Slack are updated within 60 seconds with zero data loss
Trend Visualization Component
"As a team lead, I want trend graphs embedded in Slack alerts so that I can quickly identify performance shifts and discuss them with my team."
Description

Create graphical visualizations—such as line charts, bar charts, and sparklines—showing performance trends over time directly within Slack messages. This includes designing visual templates, generating chart images on the fly, and embedding them in Slack attachments. The component highlights daily, weekly, and monthly trends, making it easy to spot performance shifts and drive data-driven decisions without leaving the chat interface.

Acceptance Criteria
Daily Sparkline in Slack Attachment
Given the user views the daily alerts summary in Slack, when the message is sent, then a sparkline image representing the last 7 days of alert counts is embedded, legible on both desktop and mobile, and accurately reflects the data.
Weekly Line Chart in Slack Message
Given a weekly performance report is requested, when the component generates the Slack message, then a line chart image showing daily alert counts for the past 4 weeks is attached, includes labeled axes, and matches the source data within ±1%.
Monthly Bar Chart in Slack Summary
Given the user selects a monthly overview, when the summary is posted to Slack, then a bar chart image illustrating total alerts per month for the last 12 months is included, with distinct colors per month and correct legends.
Visual Template Consistency
Given any trend visualization is rendered, when the charts are created, then all images adhere to the predefined brand template (colors, fonts, sizing) and maintain consistent styling across line charts, bar charts, and sparklines.
Chart Generation Performance
Given multiple trend visualization requests, when the system generates chart images for Slack, then each image is produced in under 500ms at peak load and delivered without errors 99.9% of the time.
Export & Sharing Options
"As a data analyst, I want to export the Slack report as a CSV or PDF so that I can perform further analysis and share findings with stakeholders."
Description

Provide options for exporting the alert analytics report in CSV and PDF formats and sharing direct links to detailed dashboards. This includes generating downloadable files, storing them securely, and providing shareable URLs within Slack messages. It allows stakeholders to analyze data offline, distribute reports to external parties, and access full dashboard views for deeper insights beyond the summary.

Acceptance Criteria
CSV Export via Slack
Given an authenticated user views the alert analytics summary in Slack, When the user clicks the 'Export CSV' button, Then the system generates a CSV file containing alerts sent, recovery attempts, and conversions data and provides a downloadable link within the Slack message.
PDF Export via Slack
Given an authenticated user views the alert analytics summary in Slack, When the user clicks the 'Export PDF' button, Then the system generates a PDF report containing alerts sent, recovery attempts, and conversions data and provides a downloadable link within the Slack message.
Dashboard Link Sharing
Given a user selects 'Share Dashboard Link' within the Slack summary, When the user confirms sharing to a Slack channel or direct message, Then the system posts a secure, unique URL granting read-only access to the detailed dashboard view.
Secure Storage of Exported Reports
Given a CSV or PDF report is generated, When the file is saved, Then the system stores the file in secure storage with encryption at rest and enforces access permissions for retrieval.
Automatic Link Expiration
Given a shared dashboard URL is generated, When 30 days have passed since creation, Then the link is invalidated and attempts to access it return an 'access denied' error.

Smart Alert Scheduling

Offers intelligent scheduling of Slack notifications based on user-defined business hours and customer time zones. Alerts pause during off-hours to prevent spamming and resume at optimal times, improving team efficiency and customer response rates.

Requirements

Business Hours Configuration
"As an admin user, I want to define our company’s business hours so that alerts are sent only when my team is available to respond."
Description

Enable users to define precise business hours for their organization, specifying start and end times for each day of the week. This configuration integrates with the notification engine to ensure alerts are only scheduled within designated operating periods, reducing after-hours disturbances and improving team responsiveness. The intuitive interface allows quick adjustments and visual confirmation of set hours, ensuring alignment with varying regional or team-specific schedules.

Acceptance Criteria
User defines business hours for each day of the week
Given the user opens the Business Hours Configuration page, when they enter valid start and end times for every weekday and click Save, then the system persists each day’s hours and displays a success confirmation.
Alerts are scheduled only within configured business hours
Given an alert is generated outside of business hours, when the scheduling engine runs, then the alert is deferred and queued for the next open business hour period.
Business hours reflect user’s selected time zone
Given the user sets their organization’s time zone, when they input business hours, then the displayed schedule adjusts to the selected time zone and is saved accordingly.
Visual confirmation of configured business hours
Given the user saves new business hours, when they revisit the configuration interface, then a calendar-like view highlights the set hours for each day accurately.
Real-time update of notification scheduling after hours change
Given a user modifies existing business hours, when they confirm the changes, then pending alerts are recalculated and rescheduled to fit within the updated operating periods.
Time Zone Auto-Detection
"As a marketing manager, I want customers’ time zones auto-detected so that notifications reach them at suitable local hours."
Description

Automatically detect and assign customer time zones using phone number country codes, user profile settings, or geolocation data. This feature integrates into the scheduling logic, aligning notifications with each recipient’s local time. By accounting for daylight saving changes and locale-specific rules, it ensures messages arrive at appropriate times, enhancing customer engagement and avoiding off-hour contact.

Acceptance Criteria
Customer Time Zone Detected by Phone Country Code
Given a customer's phone number, when scheduling a notification, then the system automatically assigns the correct time zone based on the country code.
User Profile Time Zone Override
Given a customer profile with a manually set time zone, when scheduling a notification, then the system uses the profile's time zone instead of phone country code.
Geolocation-Based Time Zone Assignment
Given geolocation data from the customer's device, when no phone country code or profile time zone is available, then the system assigns the time zone based on geo coordinates with at least 95% accuracy.
Daylight Saving Time Adjustment
Given a scheduled notification that spans a DST change, when generating the send time, then the system adjusts for DST shifts to send at the correct local time.
Fallback to UTC for Unresolved Time Zones
Given no valid time zone can be determined, when scheduling the notification, then the system defaults to UTC and logs the fallback event.
Notification Queuing & Dispatch
"As a support agent, I want notifications created after hours to be queued and sent later so that I receive alerts only during working times."
Description

Implement a robust queuing system that holds notifications created outside of valid sending windows and dispatches them when the next available window opens. The system prioritizes queued alerts, handles retries after failures, and provides real-time status updates. Integration with Slack APIs ensures reliable delivery, preventing message loss and maintaining order regardless of peak loads or temporary outages.

Acceptance Criteria
Queuing Notifications Outside Business Hours
Given a notification is created at 10:00 PM UTC (outside business hours for the recipient), When the queuing system processes it, Then the notification is stored in the queue with a timestamp and not dispatched until the next valid business window.
Dispatching Queued Notifications at Next Business Window
Given there are notifications queued overnight, When the recipient's business hours begin at 9:00 AM local time, Then the system automatically dequeues and dispatches all pending notifications in chronological order.
Handling Dispatch Failures with Retry Mechanism
Given a notification dispatch attempt fails due to a transient Slack API error, When the retry mechanism is triggered, Then the system retries up to 3 times with exponential backoff and logs each attempt.
Real-Time Status Updates for Queued Notifications
Given a queued notification exists, When a user queries the notification status endpoint, Then the system returns the current state (queued, dispatching, sent, failed) with timestamps.
Maintaining Order Under Peak Load
Given 1000 notifications are generated simultaneously during a high-traffic event, When processed by the queue, Then notifications are dispatched in the order received without any loss or reorder, and system metrics reflect successful handling.
Off-Hours Pause & Resume
"As a founder, I want alerts paused outside business or customer hours so that my team isn’t disturbed at night and customers receive messages at optimal times."
Description

Introduce a dynamic pause-and-resume mechanism that halts alert delivery during off-hours—either defined business hours or customer-specific quiet periods—and automatically resumes sending when the next valid period begins. This feature includes smart backoff strategies to avoid flooding once the window reopens and provides users with control to override pauses for urgent alerts.

Acceptance Criteria
Alerts pause at end of business hours
Given the current time is at or after the defined business closing time When the system attempts to send a scheduled alert Then the alert delivery is halted and queued for the next business period
Alerts resume at start of business hours
Given an alert is queued due to off-hours pause When the business opening time is reached Then all queued alerts are sent according to their original schedule without duplication
Customer time zone based pause
Given a customer’s local time is within their defined quiet period When the system processes an alert for that customer Then the alert is paused and only delivered after the quiet period ends in the customer’s time zone
Urgent alert override during off-hours
Given an alert is marked as urgent and the system is within off-hours When the alert is triggered Then the system bypasses the pause mechanism and sends the alert immediately
Backoff flood prevention after resumption
Given multiple alerts have been queued during off-hours When business hours resume Then the system sends a maximum of N alerts per minute until the queue is cleared, ensuring no more than 5 alerts are sent per minute
Holiday & Special Date Scheduling
"As an operations manager, I want to define holidays and special dates so that notifications are not sent on non-working days."
Description

Allow users to configure custom holiday calendars and special dates on which notifications should be suppressed or adjusted. Users can import standard national holidays or manually add company-specific events. The scheduling engine references this calendar to skip or delay alerts, ensuring messages are not sent on non-working days and respecting local and global observances.

Acceptance Criteria
National Holidays Importation
Given a user uploads a national holiday file in iCal or CSV format When the import is confirmed Then all dates and observance names from the file are added to the user’s holiday calendar without duplicates
Manual Company Event Addition
Given a user accesses the special dates interface When they enter an event name, date, and optional recurrence Then the event appears in the calendar and is marked for notification suppression
Timezone-Aware Scheduling
Given a cart abandonment for a customer in a different timezone When the scheduled send time falls on a holiday in that timezone Then the notification is delayed to the next valid business hour based on the user’s defined hours
Holiday Notification Suppression
Given a user’s holiday calendar contains specific dates When an automated alert is due on one of those dates Then no SMS or email is sent and the suppression is recorded in the system audit log
Post-Holiday Alert Resumption
Given an alert was suppressed due to a holiday When the next business day begins Then the system queues and sends the suppressed alert within the next user-defined business hours window

Session Snapshot

Instantly replay full checkout sessions to see every click, scroll, and interaction that led to abandonment. This visual playback lets you pinpoint exact friction points and optimize steps for smoother conversions.

Requirements

Session Data Capture
"As a store owner, I want the system to capture detailed checkout session data so that I can replay user interactions and identify where customers drop off."
Description

Implement a robust data capture mechanism that records every user action during checkout, including clicks, scrolls, form inputs, and navigation events. Store session data with timestamps and metadata to enable precise replay. Ensure minimal impact on page performance by optimizing data batching and transmission.

Acceptance Criteria
Real-Time Click Event Recording
Given a user clicks any button or link during checkout, when the event is captured, then the system logs the click with element identifier, timestamp, and session ID within 2 seconds.
Accurate Scroll Depth Tracking
Given a user scrolls through the checkout page, when the scroll event occurs, then the system records the scroll position percentage, timestamp, and session ID, ensuring no data loss for scroll events at least every 100ms.
Comprehensive Form Input Logging
Given a user enters or modifies text in any checkout form field, when the input event fires, then the system captures the field identifier, input value (masked for sensitive fields), timestamp, and session ID, with data transmitted in batches no larger than 10KB.
Navigation and Page Load Event Capture
Given a user navigates between checkout steps or reloads the page, when the navigation event occurs, then the system logs the previous and current URL, navigation type, timestamp, and session ID, with no more than 100ms delay.
Minimal Performance Impact
Given the data capture script is running, when a checkout session is active, then page load time increase does not exceed 200ms and CPU usage increase is under 5%, as measured across Chrome, Firefox, and Safari.
Visual Playback Interface
"As a marketer, I want to replay abandoned checkout sessions visually so that I can understand user behavior and optimize the checkout flow."
Description

Develop an intuitive playback interface that replays captured sessions in real-time or accelerated mode, displaying cursor movements, scrolls, and interactions. Include controls for play, pause, rewind, and speed adjustment. Integrate seamlessly into the CartLoop dashboard for easy access.

Acceptance Criteria
Real-Time Playback Initiation
Given an abandoned session is selected When the user clicks play Then the session playback starts automatically at normal speed showing cursor movements, scrolls, and interactions
Accelerated Playback Speed Adjustment
Given playback is in progress When the user selects 2x or 4x speed Then the playback adjusts to the selected speed without affecting session fidelity
Playback Pause and Resume Functionality
Given playback is running When the user clicks pause Then playback stops immediately and retains the current timestamp; And when resume is clicked Then playback continues from the last position
Rewind and Seek Functionality
Given playback is running or paused When the user drags the progress bar or clicks rewind Then playback jumps to the selected timestamp accurately
Dashboard Integration Access
Given the user is in the CartLoop dashboard When they navigate to the Session Snapshot feature Then the playback interface loads within 2 seconds and is fully functional
Session Filtering and Search
"As an analyst, I want to filter sessions by attributes like date and device so that I can focus on relevant user segments and track trends."
Description

Enable filtering and search capabilities for recorded sessions by criteria such as date range, device type, browser, cart value, and abandonment stage. Provide a search interface to quickly locate sessions matching specific user behaviors or attributes.

Acceptance Criteria
Filter Sessions by Date Range
Given the user is on the Session Snapshot page and applies a start and end date filter, when the filter is applied, then only sessions with abandonment timestamps between the selected dates are displayed, and sessions outside the range are excluded.
Filter Sessions by Device Type
Given the user selects one or more device types (mobile, desktop, tablet) from the device filter, when the filter is applied, then only sessions initiated on the selected device types are shown.
Filter Sessions by Cart Value
Given the user enters minimum and maximum cart values in the cart value filter, when the filter is applied, then sessions with total cart values within the specified range are displayed.
Search Sessions by Browser
Given the user enters a browser name or keyword into the browser search field, when the search is executed, then only sessions where the browser field contains the keyword (case-insensitive) are returned.
Combine Multiple Filters
Given the user applies multiple filters (date range, device type, browser, cart value), when all filters are applied, then only sessions that meet all selected filter criteria simultaneously are displayed.
Filter Sessions by Abandonment Stage
Given the user selects one or more abandonment stages (e.g., cart added, checkout started, payment failed) from the stage filter, when the filter is applied, then only sessions at the selected abandonment stages are shown.
Friction Point Highlighting
"As a UX designer, I want highlighted friction points during session playback so that I can quickly identify and address issues in the checkout flow."
Description

Implement automatic detection and visual highlighting of potential friction points, such as form errors, hesitations, repeated clicks, or long pauses. Provide summaries and visual cues on the playback timeline to guide users to critical moments.

Acceptance Criteria
Highlighting Form Field Errors During Checkout
Given a user encounters validation errors in a form field during checkout When the user’s session snapshot is replayed Then each field with a validation error is automatically highlighted on the playback timeline with a red marker and summary tooltip
Detecting Hesitation Before Payment Step
Given a user pauses for more than 5 seconds on the payment details page When replaying the checkout session Then the timeline shows a distinct hesitation indicator at the corresponding timestamp and a summary note explaining the pause
Identifying Repeated Clicks on Submit Button
Given a user clicks the submit button more than three times within two seconds When reviewing the session snapshot Then the repeated clicks are flagged with a visual cue (e.g., a cluster icon) and a count of clicks is displayed in the playback summary
Flagging Long Pauses on Shipping Address Page
Given a user leaves the shipping address page idle for over 10 seconds When analyzing the replay Then the timeline highlights the pause duration with a yellow banner and provides a summary stating the length of the pause
Summarizing Multiple Friction Points in One Timeline
Given a checkout session contains more than one friction point (errors, hesitations, repeated clicks) When displaying the session playback Then all friction points are summarized in a single list with timestamps, types, and brief descriptions, and each is visually marked on the timeline
Export and Share Sessions
"As a customer success manager, I want to export and share session recordings so that I can collaborate with the team and stakeholders on improving the checkout experience."
Description

Offer functionality to export session replays as shareable links or downloadable video files. Include options to annotate segments and set access permissions. Facilitate collaboration by enabling team members to view and comment on sessions.

Acceptance Criteria
Generate Shareable Session Link
Given a recorded session, when the user selects 'Share Link', then the system generates a unique, time-limited URL that provides playback access without requiring login.
Download Session Video File
Given a recorded session, when the user clicks 'Download Video', then a .mp4 file containing the full playback is downloaded within 10 seconds.
Annotate Session Segment
Given a session replay, when the user highlights a segment and adds a comment, then the annotation is saved and visibly timestamped on the replay timeline.
Set Access Permissions
Given a shareable link or downloadable file, when the owner sets viewing permissions (view-only, comment, or edit), then only users with assigned permissions can perform the respective actions.
Team Member Commenting
Given a shared session link with comment permission, when a team member adds, edits, or resolves a comment, then changes are instantly visible to all authorized users and stored in the session activity log.
Data Privacy and Security Compliance
"As a compliance officer, I want session data to be anonymized and securely stored so that we protect customer privacy and meet regulatory requirements."
Description

Ensure session recording complies with data privacy regulations (GDPR, CCPA) by masking sensitive inputs (e.g., credit card numbers, passwords) and providing opt-out controls. Implement secure data storage and transmission with encryption at rest and in transit.

Acceptance Criteria
Sensitive Field Masking During Session Replay
Given a recorded checkout session, when a user enters sensitive data (e.g., credit card numbers, passwords), then those inputs are masked or obfuscated in the session replay to prevent display of PII.
User Data Export with Opt-Out Respect
When exporting session recordings for analysis, any user who has opted out of tracking is excluded from the export, ensuring their session data is not included.
Encryption of Session Data In Transit
All session data transmitted from the client to the server must use TLS 1.2 or higher, and the system must reject connections with invalid or expired certificates.
Encryption of Session Data At Rest
Session recordings stored in databases or storage systems must be encrypted using AES-256 encryption, with encryption keys managed securely via an HSM or key vault.
GDPR Consent Management for Session Recording
Before initiating session recording for EU users, the system checks for explicit consent; if consent is not granted, session recording is disabled for that user.

Friction Heatmap

Overlay a dynamic heatmap on your checkout forms to visualize field-level interaction intensity and user hesitation. Identify confusing or problematic fields and streamline form design for faster completion.

Requirements

Field Interaction Tracking
"As an ecommerce founder, I want to capture detailed field-level interaction data so that I can identify which form fields cause user hesitation or abandonment."
Description

Implement event tracking to capture user interactions on each checkout form field, including mouse movements, clicks, focus duration, and input hesitation. Store the collected data in a structured database for heatmap generation, ensuring efficient querying and data retention policies for historical analysis.

Acceptance Criteria
Mouse Movement Tracking on First Name Field
Given a user visits the checkout page When the user moves the mouse over the "First Name" input field Then the system logs mouse coordinates at least every 100ms with the corresponding field identifier and timestamp
Click Tracking on Email Field
Given a user is on the checkout page When the user clicks into the "Email" input field Then the system records a click event capturing session ID, field name, click coordinates, and timestamp
Focus Duration Measurement on Shipping Address Field
Given a user focuses on the "Shipping Address" field When the focus begins and ends Then the system calculates and stores the focus duration in the database linked to the session ID and field name
Input Hesitation Logging on Credit Card Number Field
Given a user enters data into the "Credit Card Number" field When the user pauses input for more than 2 seconds Then the system logs a hesitation event including duration, input position, session ID, and timestamp
Data Storage and Retrieval Integrity
Given interaction events are logged to the database When querying events for a specific session and field Then all recorded events are retrievable with correct timestamps, data values, and sequence within 100ms of the originally recorded time
Dynamic Heatmap Visualization
"As an ecommerce founder, I want to see a dynamic heatmap overlay on my checkout form so that I can immediately pinpoint areas of high friction."
Description

Develop a real-time overlay that renders a color-coded heatmap on top of checkout form fields based on collected interaction intensity. Ensure the visualization updates dynamically as new data arrives, with smooth animations and adjustable color gradients for clarity.

Acceptance Criteria
Initial Heatmap Rendering on Checkout Load
Given a user navigates to the checkout form, when the page fully loads, then each form field displays a color-coded overlay representing initial interaction intensity, with colors matching defined gradient thresholds.
Real-Time Heatmap Update on Incoming Data
Given continuous user interaction data is received every 5 seconds, when new intensity metrics arrive, then the heatmap overlay updates the affected fields within 500ms, reflecting the latest data without requiring a full re-render.
Smooth Animation Between Heatmap States
Given updated intensity data alters a field's heat value, when transitioning to the new color, then the overlay smoothly animates the color change over 300ms without flicker or delay.
Adjustable Color Gradient Controls
Given a user opens the heatmap settings panel, when they modify gradient start and end colors, then the heatmap overlay immediately applies the new gradient across all fields and persists these settings for subsequent sessions.
Performance Under High Interaction Volume
Given the heatmap processes over 1000 interaction events per minute, when data arrives in bursts, then the overlay updates maintain UI responsiveness with no frame rate drop below 30fps.
Heatmap Overlay Toggle
"As an ecommerce founder, I want to toggle the heatmap overlay on and off so that I can easily switch between normal and analytics views."
Description

Provide a user interface control within the CartLoop dashboard to enable or disable the heatmap overlay on checkout pages. Persist the toggle state per store and allow quick access without requiring code changes or page reloads.

Acceptance Criteria
Toggling Heatmap Overlay On
Given the user is on the CartLoop dashboard for a specific store, when they click the 'Enable Heatmap' toggle, then the heatmap overlay should appear on the live checkout page within 2 seconds.
Toggling Heatmap Overlay Off
Given the heatmap overlay is active, when the user clicks the 'Disable Heatmap' toggle, then the overlay should be removed from the checkout page immediately.
Persistent Toggle State Across Sessions
Given a user sets the heatmap overlay state, when they log out and log back in, then the toggle should reflect the previously selected state and the overlay should match that state on the checkout page.
Toggle Control Visibility for Authorized Users
Given a user does not have admin rights, when accessing the CartLoop dashboard, then the heatmap toggle control should not be visible or clickable.
Immediate Application Without Page Reload
Given the heatmap toggle is switched on or off, then the change should be applied dynamically to the checkout page without requiring a page reload.
Segmentable Heatmap Filters
"As an ecommerce founder, I want to filter heatmap data by user segments and devices so that I can understand friction points for specific customer groups."
Description

Allow users to filter heatmap data by session attributes such as device type (desktop, mobile, tablet), user segment (new vs. returning), geographic region, and time period. Update the overlay in real time based on selected filters to support focused analysis.

Acceptance Criteria
Filtering by Device Type
Given the user has opened the friction heatmap overlay, when they select the 'Desktop' device type filter, then only interactions from desktop sessions are displayed on the heatmap.
Filtering by User Segment
Given the user is analyzing new versus returning customers, when they choose the 'New Users' segment filter, then the heatmap updates in real time to show only sessions from first-time visitors.
Filtering by Geographic Region
Given the user wants regional insights, when they select 'North America' from the geographic region filter, then the heatmap overlay displays only session interactions originating in North America.
Filtering by Time Period
Given the user needs to inspect a specific timeframe, when they set the time period filter to the past 7 days, then the heatmap shows only interactions recorded within the last week.
Applying Multiple Filters
Given the user needs a focused view, when they apply device type 'Mobile', user segment 'Returning', and geographic region 'Europe' filters simultaneously, then the heatmap overlay updates to reflect only sessions matching all selected filters.
Exportable Heatmap Reports
"As an ecommerce founder, I want to export heatmap reports so that I can share insights with my team or include them in presentations."
Description

Enable exporting of heatmap data and visual snapshots as CSV, PDF, or image files. Include options for exporting filtered views and summary statistics, and integrate with email or Slack notifications for automated report delivery.

Acceptance Criteria
Export Heatmap Data as CSV
Given an admin user has selected the CSV export option and defined date range filters, When the user clicks “Export CSV,” Then the system generates and downloads a CSV file containing all raw heatmap interaction data, timestamps, field identifiers, and applied filters.
Export Heatmap Snapshot as PDF
Given a user is viewing a heatmap overlay on a form, When the user selects “Export PDF,” Then the system produces a PDF file with a high-resolution snapshot of the heatmap, includes summary statistics (average hover time, submission rate), and prompts download within 10 seconds.
Export Filtered Heatmap View
Given a user applies field-level filters (e.g., date range, device type, user segment), When the user initiates any export (CSV, PDF, image), Then only the filtered subset of heatmap data and visuals are included in the exported file and the file name reflects the applied filters.
Automated Report Delivery via Email
Given a user configures a scheduled export in the settings with recipient email and format, When the scheduled time occurs, Then the system automatically generates the latest heatmap report in the specified format and sends it as an email attachment to the recipient without errors.
Automated Report Delivery via Slack
Given a user adds a Slack channel webhook and configures report delivery frequency and format, When the scheduled delivery time arrives, Then the system exports the heatmap report and posts it to the designated Slack channel, including a summary message and download link or attached file.

Drop-Off Dashboard

Access an aggregated analytics view that highlights the exact stages where users abandon the checkout process. Use these insights to prioritize improvements and boost overall conversion rates.

Requirements

Checkout Stage Data Collection
"As an ecommerce founder, I want precise tracking of user actions at every checkout stage so that I can identify where customers abandon the process."
Description

Implement a robust data ingestion pipeline that captures user interactions at each step of the checkout process—including add-to-cart, shipping details, payment entry, and order confirmation. The pipeline should seamlessly integrate with existing CartLoop analytics services, ensure data accuracy, and support batch and streaming modes for real-time and historical analysis.

Acceptance Criteria
Add-to-Cart Event Capturing
Given a user adds an item to the cart, when the action occurs, then the pipeline logs an 'add_to_cart' event with user ID, product ID, timestamp, and session ID within 2 seconds, with no missing fields.
Shipping Details Submission Tracking
Given a user submits shipping information, when the form is completed, then the pipeline captures a 'shipping_details' event including user ID, shipping address, shipping method, and timestamp, with validation of data format.
Payment Entry Logging
Given a user enters payment details, when the payment form is submitted, then the pipeline securely logs a 'payment_entry' event containing encrypted payment method type, last four digits, user ID, and timestamp, without leaking sensitive data.
Order Confirmation Recording
Given a successful order placement, when the order confirmation page loads, then the pipeline records an 'order_confirmation' event with order ID, total amount, user ID, timestamp, and confirmation status, ensuring consistency with database records.
Real-Time Data Streaming Validation
Given the streaming mode is enabled, when events are generated, then they are delivered within 1 second to the analytics service endpoint with at least 99.9% delivery success rate.
Batch Data Ingestion for Historical Analysis
Given the batch mode is scheduled daily at midnight UTC, when the batch job runs, then it processes all events from the previous 24 hours with no data gaps and completes within 30 minutes.
Analytics Service Integration
Given the pipeline connects to CartLoop analytics, when data is ingested, then all events conform to schema version 1.2, with schema validation errors logged and alerted to the monitoring system.
Stage Drop-Off Visualization
"As a marketing manager, I want a visual representation of where users leave my checkout so that I can focus optimizations on the most problematic steps."
Description

Develop an interactive dashboard component that breaks down the checkout funnel into distinct stages and displays abandonment rates in a clear, graphical format. Include bar charts, funnels, and heat maps to highlight the exact points of highest drop-off, with filtering options by date range, product category, and user segments.

Acceptance Criteria
Date Range Filter Applied
Given a user selects a start and end date on the dashboard filters, when applied, then all funnel visualizations update to reflect only data within the selected range within 2 seconds and the displayed aggregate counts match backend data for that period.
Product Category Filtering
Given a user selects one or more product categories in the category filter, when applied, then the dashboard updates to show drop-off metrics exclusively for the selected categories, and the displayed totals equal the sum of category-specific drop-offs.
User Segment Analysis
Given a user chooses a predefined user segment (e.g., new customers, returning customers), when applied, then all visualizations update to reflect only that segment, and the segment’s drop-off rate is highlighted separately.
Stage Hover Details
Given a user hovers over any funnel stage, then a tooltip appears displaying total visits, drop-offs, and drop-off percentage for that stage, and the tooltip renders within 200ms.
Heat Map Color Accuracy
Given the dashboard heat map view is selected, when drop-off percentages are loaded, then heat map cells are colored according to the defined scale and the legend accurately reflects these buckets.
Real-Time Analytics Refresh
"As an operations lead, I want up-to-the-minute insights on cart abandonments so that I can respond immediately to emerging issues."
Description

Enable the dashboard to update abandonment metrics in real-time or near-real-time, reflecting the latest user behavior within a configurable refresh interval (e.g., every 5 minutes). Ensure efficient data querying and caching mechanisms to maintain dashboard performance under high traffic.

Acceptance Criteria
Initial Real-Time Data Load
Given the dashboard is accessed, when a user opens the Drop-Off Dashboard, then the abandonment metrics reflect events that occurred within the last configurable refresh interval (default 5 minutes).
Configurable Refresh Interval Adjustment
Given an admin changes the refresh interval to X minutes, when the setting is saved, then subsequent real-time updates occur at the new interval without requiring a page reload.
High Traffic Performance
Given the dashboard is under high user load (>100 concurrent users), when real-time analytics refresh occurs, then the response time for data updates remains under 2 seconds and dashboard performance metrics remain within SLA.
Data Caching and Query Efficiency
Given repeated data requests within the same refresh interval, when analytics data is fetched, then cached data is served and new database queries are minimized to under 10% of total requests.
Error Handling and Graceful Degradation
Given a data source timeout or failure during a refresh event, when the system cannot fetch new metrics, then the dashboard displays the last successful metrics with a warning message and retries fetching up to 3 times.
Custom Threshold Alerts
"As a store founder, I want to be alerted when abandonment spikes occur so that I can investigate and address potential checkout disruptions promptly."
Description

Allow users to define custom abandonment rate thresholds for each checkout stage and receive automated notifications via email or SMS when rates exceed these limits. Integrate alert settings into the dashboard UI, with options for daily summaries or instant alerts.

Acceptance Criteria
User Defines Threshold for Checkout Stage
Given the user is on the Drop-Off Dashboard alert settings page When the user enters a valid abandonment rate threshold for a specific checkout stage and selects alert frequency Then the system saves the threshold and displays a success confirmation message
System Sends Instant SMS Alert
Given a threshold of 20% is set for the payment stage And the tracked abandonment rate for that stage exceeds 20% When real-time metrics are processed Then the system immediately sends an SMS alert to the user’s registered phone number with stage name, threshold value, and current rate
System Sends Daily Summary Email
Given thresholds exist for multiple checkout stages And the user has selected daily summary delivery When the daily summary schedule runs at 00:00 UTC Then the system compiles any stages exceeding their thresholds and sends a single email summarizing each stage’s threshold, current rate, and timestamp
User Updates or Deletes Threshold
Given one or more thresholds are configured When the user edits a threshold value or deletes a threshold entry in the alert settings UI Then the system applies the change immediately, updates the dashboard display, and shows a confirmation notification
Invalid Threshold Input Validation
Given the user inputs a threshold outside the range of 0-100 or provides a non-numeric value When the user attempts to save the threshold Then the system rejects the input and displays an inline error message specifying the valid threshold range and format
AI-Driven Optimization Suggestions
"As a product owner, I want AI-generated recommendations to reduce cart abandonment so that I can implement high-impact changes efficiently."
Description

Integrate AI capabilities to analyze abandonment patterns and recommend targeted improvements—such as form field reductions, payment option adjustments, or UI tweaks. Present personalized suggestions within the dashboard, supported by data-driven rationale and projected impact estimates.

Acceptance Criteria
Dashboard AI Suggestions Visibility
When the user navigates to the Drop-Off Dashboard, the AI-driven optimization suggestions panel appears above the analytics chart within 3 seconds. At least one AI suggestion is displayed if there is at least one abandonment event recorded in the past 30 days. Suggestions are sorted by projected impact in descending order.
Personalized Suggestion Accuracy
Given a checkout flow with form field abandonment exceeding 15%, the AI generates a suggestion to reduce or simplify form fields that targets the specific high-dropoff field. Given a payment option abandonment spike, the AI suggests adding or removing that option based on conversion history. Each suggestion references the specific abandonment pattern it addresses.
Data-Driven Rationale Presentation
For each AI suggestion, a rationale is displayed explaining how the recommendation addresses recorded abandonment patterns with referenced metrics. Rationale metrics (e.g., dropoff percentage, session counts) match those in the analytics dashboard within a 2% variance. Rationales include at least one data point and a brief explanation of its impact on conversion.
Projected Impact Estimation
Each AI suggestion includes a projected recovery rate lift expressed as a percentage and an estimated revenue impact based on average order value. Projected impact calculations use the past 30 days of abandonment data and current average order value. Projection values update within 1% of recalculated figures when the data window or order value changes.
User Interface Interaction with Suggestions
Users can expand and collapse each AI suggestion card to view or hide detailed rationale and projection data. Clicking the “Apply Suggestion” button opens a confirmation modal summarizing the change and its projected impact. The “Apply Suggestion” button is disabled if required analytics data is missing or stale (older than 24 hours).

Rage Click Alerts

Leverage AI to detect repeated clicks, form errors, or prolonged inactivity, then receive real-time alerts on potential customer frustrations. Address issues proactively to reduce drop-offs.

Requirements

Click Pattern Detection
"As an ecommerce manager, I want to detect when visitors perform repeated clicks or face form errors so that I can address potential frustrations before they abandon their carts."
Description

Detect repeated rapid clicks, form errors, and prolonged inactivity by monitoring user interactions in real-time to identify potential frustration signals before they lead to cart abandonment.

Acceptance Criteria
Rapid Click Surge on Product Page
Given a user clicks the add-to-cart button more than 5 times within 10 seconds, When the system detects this pattern, Then it logs a rapid click event in the frustration detection log.
Multiple Form Submission Errors
Given a user triggers 3 form validation errors within a 2-minute window during checkout, When the system identifies these errors, Then it records each error event and flags a form error pattern in the frustration log.
Extended Idle Period on Checkout Page
Given a user remains inactive (no mouse movement or keystrokes) for over 60 seconds on the checkout page, When the inactivity threshold is reached, Then the system logs an inactivity event in real-time.
Consecutive Frustration Signals Sequence
Given any two or more frustration events (rapid clicks, form errors, or inactivity) occur within 30 seconds of each other, When the second event is detected, Then the system groups them into a single frustration sequence and flags it for alerting.
Real-Time Frustration Alert Trigger
Given a frustration event or sequence is identified, When the system processes the event, Then it sends an alert notification to the admin dashboard within 5 seconds of detection.
Real-time Alert Notifications
"As a support agent, I want to receive real-time alerts on customer frustration signals so that I can quickly investigate and resolve issues."
Description

Send immediate SMS or email notifications to designated team members whenever rage clicks are detected, including session metadata and frustration context to enable swift follow-up.

Acceptance Criteria
Standard Rage Click Alert via SMS
Given rage clicks exceed the defined threshold for a session When the system detects the threshold breach Then send an SMS to the designated team member within 30 seconds including session URL, timestamp, click count, and session ID
Alert Delivered via Email
Given rage clicks exceed the defined threshold for a session When email notifications are enabled in the user’s settings Then send an email to the designated address within 60 seconds containing session metadata and frustration context
Multiple Recipients Notification
Given multiple team members are configured to receive alerts When rage clicks are detected beyond threshold Then send notifications to all configured recipients via their preferred channels (SMS or email)
Alert Includes Frustration Context
Given rage clicks occur alongside form errors or inactivity When preparing the alert message Then include details on error types, affected form fields, and duration of inactivity in the notification
Notification Delivery Failure Handling
Given an SMS or email alert fails to deliver When three retry attempts are exhausted Then log the failure in the dashboard with status 'failed' and notify the system admin via email
Frustration Event Dashboard
"As a product owner, I want to view a dashboard of rage click events so that I can identify recurring problems and prioritize solutions."
Description

Provide a centralized dashboard displaying live and historical rage click metrics, trend visualizations, and filtered views to help stakeholders analyze patterns and prioritize fixes.

Acceptance Criteria
Live Rage Click Metric Visualization
Given the user opens the Frustration Event Dashboard; When a rage click event is detected; Then the live ‘Rage Clicks per Minute’ chart updates within 60 seconds; And the user can see the updated count and timestamp in the chart legend.
Historical Trend Analysis Access
Given the user selects a historical date range; When the range is between valid start and end dates; Then the dashboard displays rage click trends over that period with daily aggregation; And the chart line shows no gaps for days with zero events.
Custom Date Range Filtering
Given the user applies a custom filter for date, event type, or page; When the filter criteria are valid; Then the dashboard refreshes to show only events matching the filter; And the filter tags are clearly displayed above the results.
Error Rate Spike Detection
Given the dashboard monitors form submission errors; When the error rate increases by more than 50% compared to the previous hour; Then an alert indicator turns red and displays the percentage increase; And the user can click the indicator to view the detailed event list.
Stakeholder Notification Integration
Given the user configures alert notifications; When a rage click threshold is exceeded; Then the system sends an email and SMS alert to the configured recipients; And the notification includes event details and a link to the dashboard.
Session Replay Link
"As a UX designer, I want to access session replays for rage click alerts so that I can understand user pain points and improve the interface."
Description

Attach a direct link to the user’s session replay for each rage click alert, enabling teams to watch the exact sequence of interactions leading to frustration.

Acceptance Criteria
Session Replay Link Visibility
Given a rage click alert is generated, when a user views the alert in the dashboard, then a 'View Session Replay' link is visible and clickable.
Session Replay Link Navigation
Given the 'View Session Replay' link is clicked, when the user clicks it, then it opens the correct session replay in a new browser tab corresponding to that alert's session ID.
Session Replay Load Performance
Given a valid session replay link, when the link is clicked, then the session replay player loads fully and starts playback within 5 seconds.
Error Handling for Invalid Session Links
Given a rage click alert with an invalid or missing session replay, when the user clicks the session replay link, then an error message 'Session replay not available' is displayed.
Session Replay Link Accessibility
Given a rage click alert in the dashboard, when navigating via keyboard or screen reader, then the session replay link includes an ARIA label and is focusable and operable.
Threshold Configuration
"As a store owner, I want to customize the rage click detection thresholds so that alerts align with my store’s specific user behavior patterns."
Description

Allow users to configure custom thresholds for click frequency, form error sensitivity, and inactivity duration so that alert triggers can be tailored to each store’s unique behavior patterns.

Acceptance Criteria
Configuring click frequency threshold
Given the user navigates to the Threshold Configuration settings and selects ‘Click Frequency’, When they enter a value between the system’s minimum (1 click/second) and maximum (100 clicks/second) and click ‘Save’, Then the system persists the new threshold and displays a success message; And the updated threshold is immediately applied to real-time alerting.
Setting form error sensitivity threshold
Given the user accesses the Threshold Configuration panel and chooses ‘Form Error Sensitivity’, When they select a sensitivity level (Low, Medium, High) or enter a custom error count threshold and click ‘Apply’, Then the system validates the input, saves the new threshold, and confirms via notification; And subsequent form validation errors are measured against the updated sensitivity.
Defining inactivity duration threshold
Given the user opens the Threshold Configuration page and clicks ‘Inactivity Duration’, When they input a time value between 10 seconds and 1 hour and press ‘Save Changes’, Then the system stores the value and shows a confirmation banner; And any customer sessions exceeding the set inactivity duration trigger an alert.
Editing existing threshold configurations
Given the user views previously saved thresholds in the Configuration UI, When they modify any threshold (click frequency, form error, or inactivity) and click ‘Update’, Then the system overwrites the existing values, persists the changes, and displays an update confirmation; And the modified thresholds take effect immediately.
Validating threshold triggers in live environment
Given the thresholds are configured, When simulated user interactions exceed the defined click frequency, form error count, or inactivity duration, Then the system generates real-time alerts in the dashboard and sends notifications according to the store’s alert settings; And alert logs accurately reflect the threshold breach with timestamps and details.

Flow Comparison

Compare two or more checkout variations side-by-side with synchronized session playback. Evaluate which design elements perform best and make data-driven decisions to enhance the checkout experience.

Requirements

Synchronized Session Playback
"As a product manager, I want to watch user sessions from multiple checkout variations simultaneously so that I can compare user interactions and identify which design leads to smoother checkouts."
Description

Provide side-by-side playback of user sessions for two or more checkout variations, synchronized by action timestamp to allow direct comparison of user behavior flows. This feature integrates into the Flow Comparison dashboard, leveraging existing session data and timeline controls for cohesive analysis.

Acceptance Criteria
Playback Synchronization for Two Variations
Given two recorded user sessions for checkout variations A and B When the user initiates side-by-side playback Then both sessions start playback at the same relative timestamp And any play, pause, forward, or rewind action on one replay synchronizes the other
Timeline Control Consistency
Given the timeline controls (play, pause, scrub) When the user adjusts a control on one session Then the same control reflects the change on the other sessions within 500ms And the relative timestamp indicators remain accurate
Comparison Across Three Variations
Given three or more session recordings When displayed side-by-side Then all sessions align by action timestamp And users can identify corresponding actions across all sessions
Handling Missing Action Timestamps
Given a session with missing or corrupted action timestamps When included in comparison Then the system flags the session with an error indicator And excludes only the problematic segments while maintaining synchronization of valid parts
Responsive Layout for Side-by-Side Playback
Given different screen sizes (desktop, tablet, mobile) When the user views the Flow Comparison dashboard Then the side-by-side playback adjusts layout to fit the viewport And all controls remain visible and functional without horizontal scrolling
Multi-Variation Comparison View
"As a UX designer, I want to compare multiple checkout versions side-by-side so that I can visually evaluate which layout performs best."
Description

Allow users to select and compare at least three checkout variations, displayed in a grid layout with unified controls for playback, pause, and speed adjustment. This view ensures designers can efficiently evaluate multiple designs without navigating between separate sessions.

Acceptance Criteria
Selecting and displaying multiple checkout variations
Given the user has selected at least three checkout variations, when the user clicks the "Compare" button, then the comparison view opens displaying each selected variation in a grid layout with uniform panel sizes.
Synchronized playback across variations
Given the comparison view is open with multiple variations, when the user clicks the "Play" control, then all variations start playing their sessions in sync with a maximum timestamp drift of 100ms.
Unified speed adjustment control
Given playback is in progress, when the user adjusts the playback speed to 1.5×, then all variations update to play back at 1.5× speed within 200ms of the adjustment.
Pause and resume functionality across all variations
Given playback is ongoing, when the user presses the "Pause" button, then all variation playbacks pause simultaneously and resume simultaneously when the "Play" button is pressed again.
Responsive grid layout on various screen sizes
Given the user resizes the browser window, when the viewport width changes between 320px and 1920px, then the grid layout reflows to maintain visibility and readability of all variation panels without overlap.
Checkout Metric Overlay
"As a data analyst, I want to see metrics overlaid on the session playback so that I can correlate design interactions with key performance indicators."
Description

Overlay quantitative metrics such as conversion rate, average time to complete checkout, and drop-off rate directly on the session playback interface, enabling users to correlate visual behavior with key performance indicators in real time.

Acceptance Criteria
Viewing Metrics on Session Playback
Given a user opens a checkout session playback, when the interface loads, then the overlay displays conversion rate, average time to complete checkout, and drop-off rate corresponding to that session group.
Filtering Metrics by Time Range
Given a user selects a start and end date filter for metrics, when the filter is applied, then the overlay recalculates and displays metrics only for sessions within the selected range.
Side-by-Side Metric Comparison
Given two or more checkout session variations are loaded side by side, when the user views the playback, then each frame displays its own overlay metrics and they remain synchronized in layout and update timing.
Real-Time Metric Synchronization
Given a user clicks play on a session playback, when the playback progresses, then the metrics overlay updates in real time to reflect cumulative metrics up to the current timestamp and scrolls with the playback timeline.
Toggling Metric Visibility
Given a user accesses the overlay settings menu, when the user toggles individual metrics on or off, then only the selected metrics appear or hide instantly on the overlay without reloading the playback.
Real-time Data Refresh
"As an operations manager, I want real-time updates of checkout comparison data so that I can react quickly to emerging issues."
Description

Implement auto-refresh of comparison data every five minutes, ensuring the most up-to-date session recordings and metrics are available for analysis without requiring manual page reloads or dashboard resets.

Acceptance Criteria
Initial Dashboard Auto-Refresh on Load
Given the user opens the Flow Comparison dashboard When the page finishes loading Then a timer is initialized to trigger data refresh every 5 minutes And the UI displays a countdown until the next automatic update
Scheduled Data Update Every Five Minutes
Given at least five minutes have elapsed since the last refresh When the auto-refresh timer triggers Then the dashboard fetches the latest session recordings and metrics via API And the UI seamlessly replaces old data with the newly retrieved data
Auto-Refresh Error Handling When Offline
Given the user loses network connectivity before a scheduled refresh When the auto-refresh triggers Then the system retries the data fetch up to three times at 30-second intervals And if all retries fail, a warning message is displayed while existing data remains visible
Auto-Refresh Across Multiple Variations
Given multiple checkout variations are selected for comparison When an auto-refresh occurs Then the system concurrently fetches updated data for all selected variations And the comparison view updates each variation’s metrics to the latest data
Uninterrupted User Experience During Refresh
Given the user is interacting with session playback or analyzing metrics When an auto-refresh executes Then the ongoing interactions continue without interruption And only non-interactive dashboard elements update in place
Filter and Segment Variations
"As a marketing lead, I want to segment session comparisons by traffic source so that I can understand how different audiences interact with checkout variations."
Description

Provide advanced filtering and segmentation options—such as by traffic source, device type, and user demographics—to refine which sessions are included in the comparison, allowing targeted analysis for specific audience subsets.

Acceptance Criteria
Filter Sessions by Traffic Source
Given a list of checkout sessions from multiple traffic sources When the user selects a specific traffic source filter Then only sessions originating from the selected source are displayed for comparison
Segment Sessions by Device Type
Given sessions captured on various device types When the user applies a device type filter (e.g., mobile, desktop) Then only sessions from the chosen device type appear side-by-side in the comparison view
Filter Sessions by User Demographics
Given user sessions tagged with demographic attributes When the user filters by a demographic segment (e.g., age group, location) Then the comparison displays only sessions matching the selected demographic criteria
Apply Multiple Filters Simultaneously
Given available filters for traffic source, device type, and demographics When the user applies multiple filters at once Then the comparison view updates to show sessions that meet all selected filter conditions
Real-time Filter Result Updates
Given active filters on the comparison interface When the user modifies any filter criterion Then the session list refreshes in real time to reflect the updated filter selection without page reload

Clip & Share

Create and export concise video clips of user sessions, focusing on critical moments of friction or abandonment. Easily share these highlights with design and development teams for faster issue resolution.

Requirements

Session Recording Integration
"As a product manager, I want to record full user sessions so that I can capture critical abandonment behaviors for analysis."
Description

Implement a seamless session recording engine that captures all user interactions—mouse movements, clicks, scrolls, keystrokes, and viewport changes—throughout the checkout process. Recordings must be stored securely in the cloud, indexed by timestamp and session ID, and made available for real-time playback in the Clip & Share module. This integration ensures complete visibility into customer behavior leading up to cart abandonment, enabling precise identification of friction points.

Acceptance Criteria
Checkout Session Recording Initiation
Given a user lands on the checkout page, when the page fully loads, then the session recording engine must start capturing interactions within 1 second.
Comprehensive Interaction Capture
Given the recording engine is active, then it must capture mouse movements, clicks, scrolls, keystrokes, and viewport changes with at least 99% accuracy throughout the session.
Secure Storage and Indexing
Given a session recording is completed, then the recording must be encrypted and uploaded to cloud storage within 5 seconds of session end and indexed by timestamp and session ID.
Real-Time Playback Availability
Given a recorded session exists, when a user selects it in the Clip & Share module, then the session must be available for playback within 2 seconds, showing the full interaction sequence.
Session Recording Termination
Given a user completes a purchase or abandons the checkout, then the session recording must stop immediately and prevent any further data capture.
Clip Selection Interface
"As a UX designer, I want to select start and end points in a user session video so that I can isolate moments of friction."
Description

Provide an intuitive clip creation UI with a timeline view, draggable start/end markers, and playback controls. Allow users to preview selections, adjust time intervals with millisecond precision, and save multiple clips from a single session. The interface should integrate seamlessly into the CartLoop dashboard and support keyboard shortcuts for efficiency.

Acceptance Criteria
Timeline View Accessibility
Given the user opens the clip creation UI, When the timeline is displayed, Then time markers are visible every 10 seconds and the session waveform is rendered accurately.
Draggable Marker Adjustment
Given a clip start or end marker is visible, When the user drags the marker along the timeline, Then the marker moves smoothly to the new position and updates the timestamp value accordingly.
Playback Preview Functionality
Given valid start and end markers are set, When the user clicks the play button in the clip preview section, Then only the selected segment plays without delays, skips, or playback errors.
Millisecond Precision Editing
Given the user focuses a marker, When the user adjusts the time via keyboard input or nudge controls, Then the start/end time changes in 1 ms increments and the display reflects the precise value.
Saving Multiple Clips
Given multiple clips are defined in a single session, When the user clicks 'Save Clip' for each selection, Then each clip is stored separately with a unique name, and appears in the session's clip list.
Export and Sharing Options
"As a developer, I want to export video clips in multiple formats so that I can share them with stakeholders on different platforms."
Description

Enable exporting of selected clips in commonly used formats (MP4, GIF) and resolutions (720p, 1080p). Provide direct sharing links with configurable expiration dates and optional password protection. Integrate sharing capabilities with email, Slack, and Teams to streamline communication and accelerate issue resolution.

Acceptance Criteria
Exporting Selected Clips in MP4 Format
Given a user selects a clip and chooses MP4 format (720p or 1080p), when they confirm export, then the system generates and provides a downloadable MP4 file in the selected resolution within 30 seconds, with a file size not exceeding 50MB for 720p or 100MB for 1080p.
Exporting Selected Clips as GIF
Given a user selects a clip and chooses GIF format with a duration of up to 10 seconds, when they confirm export, then the system generates and provides a GIF file playable in web browsers within 30 seconds, with a file size not exceeding 20MB.
Generating Secure Share Links
Given a user requests a shareable link, when they configure an expiration date and optional password, then the system generates a unique URL that expires at the configured date and requires the password for access if set.
Sharing Clips via Email
Given a user shares a clip via email, when they enter at least one valid email address and customize an optional message, then the system sends the email with the clip link and/or attachment within one minute and confirms successful delivery.
Sharing Clips via Slack and Teams
Given a user selects Slack or Teams as the sharing channel, when they authenticate their account and choose a target channel or direct message, then the system posts the clip link or attachment and displays a confirmation message within 30 seconds.
Automated Clip Suggestions
"As a product analyst, I want the system to suggest potential friction segments so that I can quickly review critical issues without manual searching."
Description

Leverage AI to analyze recorded sessions and automatically identify segments with potential friction events—such as rage clicks, form validation errors, and idle periods. Highlight these segments in the timeline view and recommend them for clip generation. This feature reduces manual effort and ensures critical moments are not overlooked.

Acceptance Criteria
Rage Click Event Suggestion
Given a user session with at least 3 clicks on the same element within 2 seconds, When AI processes the recording, Then the timeline view highlights the corresponding segment and lists it under suggested clips.
Form Validation Error Segment Suggestion
Given a session containing form submission attempts with validation errors, When AI analyzes the session, Then the system marks the segment from the initial input to the error display and recommends it for clip generation.
Idle Session Segment Suggestion
Given a session where no user interaction occurs for at least 30 seconds, When AI reviews the session, Then the idle period segment is highlighted and included in the suggested clips list.
AI Suggestion Relevance Accuracy
Given a diverse set of friction events in session recordings, When AI suggests clips, Then at least 90% of the suggested segments correspond to actual friction events as verified by manual review.
Suggested Clip Generation Workflow
Given the timeline view with highlighted segments, When a user selects a suggested clip and clicks 'Generate Clip', Then the system generates and exports the clip covering exactly the start and end timestamps of the highlighted segment within 5 seconds.
Clip Annotation and Commenting
"As a team member, I want to annotate and comment on video clips so that I can communicate insights and feedback to the development team."
Description

Add annotation tools that allow users to place markers, draw highlights, and attach text comments at specific timestamps within a clip. Comments should support mentions and tagging of team members and link back to the original session data. This encourages collaborative analysis and speeds up the feedback loop between teams.

Acceptance Criteria
Adding a Marker to a Video Clip at a Specific Timestamp
Given a user is viewing a recorded session clip When the user clicks the 'Add Marker' button at timestamp 02:15 Then a marker icon should appear on the clip's timeline at 02:15 And the marker should be listed in the 'Annotations' panel with the correct timestamp
Drawing a Highlight Box on the Video Player
Given a user has opened a clip in review mode When the user selects the 'Highlight' tool and draws a box around the area of interest Then the drawn highlight should overlay the clip video and be draggable/resizable And the highlight should be saved and visible when the clip is replayed
Attaching a Text Comment to an Annotation
Given a marker or highlight exists on the timeline When the user clicks the annotation and enters text in the comment field Then the comment should save on submit And the comment should display in the annotation details with a timestamp and author name
Mentioning Team Members within a Comment
Given the user types '@' in the comment input When the user selects a team member from the dropdown Then the comment should include a mention link to the member’s profile And the mentioned member should receive a notification with a link to the annotated clip
Linking Annotations Back to Original Session Data
Given an annotation exists on a clip When a user clicks the 'View in Session' link from the annotation details Then the user should be redirected to the corresponding point in the original session replay And the session context (URL, user ID, timestamp) should match the clip annotation data
Access Control and Permissions
"As an administrator, I want to configure permissions for clip access so that sensitive customer data remains secure."
Description

Implement role-based access control to define who can view, create, edit, or share clips. Support integration with SSO providers (OAuth, SAML) and audit logging to track access and actions. This ensures that sensitive customer data remains protected and complies with privacy regulations.

Acceptance Criteria
Admin Assigns Roles and Permissions
Given an admin user is on the Roles & Permissions page, when they create or update a role with specific view, create, edit, and share permissions, then users assigned that role can perform only the specified actions on video clips.
User Access Without Permission
Given a user without the necessary clip view or share permission attempts to access the Clip & Share interface or perform an action, then the system returns a 403 Forbidden response and displays an Access Denied message.
SSO Login Flow
Given a user signs in via a configured OAuth or SAML SSO provider with valid credentials, then the system authenticates the user, maps their SSO attributes to roles, and grants them the corresponding access permissions.
Audit Logs Capture Access Events
Given any user performs a view, create, edit, or share action on a video clip, then an audit log entry is generated containing the timestamp, user ID, role, action performed, and resource ID.
Real-time Permission Update
Given an admin updates a role's permissions, when a user with that role attempts an action within one minute of the change, then the system enforces the updated permissions without requiring the user to log out and back in.

Dynamic Personalization

Automatically tailors each SMS pay link with customer details, product images, and custom offers. By delivering personalized messages, you boost engagement and click-through rates while creating a one-to-one connection that feels bespoke and compelling.

Requirements

Template Builder for Personalized Messages
"As a merchant, I want to design message templates with dynamic placeholders so that each customer receives a personalized nudge that reflects their abandoned cart details."
Description

Enable creation and management of dynamic SMS and email templates with placeholders for customer name, cart items, and custom offers, ensuring messages are tailored per recipient and seamlessly integrated into CartLoop workflows.

Acceptance Criteria
Creating a New Dynamic Template
Given an administrator accesses the template builder When they insert {{customer_name}}, {{cart_items}}, and {{custom_offer}} placeholders into a new SMS or email template Then each placeholder is recognized, highlighted, and the ‘Save’ button is enabled
Editing an Existing Template
Given an administrator opens a saved template When they add, remove, or reorder placeholders Then the template updates in real time and changes are persisted after clicking ‘Save’
Previewing a Personalized Message
Given a template with placeholders and sample customer data When the administrator clicks ‘Preview’ Then the system displays the message with actual customer name, product images from cart items, and the custom offer
Activating a Template in CartLoop Workflow
Given a saved template is ready for use When the administrator activates the template Then it is listed as ‘Active’ in the workflow settings and will be used in future abandoned cart notifications
Handling Missing Customer Data
Given a placeholder in the template and missing corresponding customer data When the message is generated Then the system substitutes a default value or omits the placeholder without causing errors
Real-time Customer Data Integration
"As a system, I want to retrieve up-to-date customer and cart information so that personalized messages are accurate and relevant to each recipient."
Description

Implement APIs to fetch and update customer-specific data—such as name, purchase history, and current cart contents—in real time to populate dynamic template fields before sending SMS or email outreach.

Acceptance Criteria
Customer Name Integration
Given an abandoned cart event with a valid customer ID, when the system fetches customer data via the API, then the customer's first and last name are populated in the SMS and email templates.
Purchase History Fetch
Given a returning customer with at least one prior purchase, when the system retrieves purchase history, then the last three purchased product names are included in a personalized recommendation section.
Cart Contents Synchronization
Given a customer with items in their cart, when the system calls the cart API, then all current cart items (including product names, quantities, and images) are inserted into the message template.
Dynamic Offer Generation
Given a customer with a total purchase history exceeding $100, when the system processes customer data, then a 10% discount offer code is automatically generated and included in the outreach message.
API Failure Handling
Given the customer data API is unavailable or returns an error, when the system attempts to fetch data, then the message is sent using default placeholder values and a retry is scheduled.
Dynamic Product Image Embedding
"As a customer, I want to see images of the products I left behind so that I'm reminded of what I wanted and motivated to complete my purchase."
Description

Automatically generate optimized thumbnails of items in the customer's abandoned cart and embed them into SMS and email content, enhancing visual appeal and driving click-through.

Acceptance Criteria
Single Product Thumbnail in SMS
Given a customer abandons their cart containing a single product When the system composes the SMS Then the message includes a 200×200px optimized thumbnail of the product above the pay link and the image file size does not exceed 50KB
Multiple Products Thumbnails in Email
Given a customer abandons their cart with multiple items When the system generates the recovery email Then each item is displayed with an individually optimized 150×150px thumbnail and the email layout renders correctly across major email clients
Fallback to Default Image
Given optimization service fails to generate a thumbnail for an item When the thumbnail cannot be created within 2 seconds Then a default placeholder image is embedded in place of the product image without delaying message dispatch
High-Load Thumbnail Generation Performance
Given 1000 concurrent abandoned cart events When generating thumbnails Then the average processing time per thumbnail remains under 500ms and no more than 5% exceed 800ms
Thumbnail Quality Assurance
Given a set of product images with varying aspect ratios When thumbnails are generated Then they are correctly centered, maintain aspect ratio without distortion, and achieve a visual quality score of at least 90% in automated QA
Custom Offer Rule Engine
"As a marketer, I want to automatically apply the most relevant offers to each customer so that incentives feel tailored and increase the likelihood of conversion."
Description

Develop a rule-based engine that selects and applies personalized discount codes or offers based on cart value, customer segment, and promotional criteria, and integrates them into outgoing messages.

Acceptance Criteria
High-Value Cart Discount Application
Given a cart with total value above the high-value threshold, when the rule engine processes the cart, then a discount code corresponding to the high-value offer is generated and attached to the message.
Customer Segment-Based Offer Selection
Given a customer categorized in a VIP segment, when the rule engine evaluates the cart, then the VIP-specific discount code is selected and applied.
Promotional Campaign Rule Enforcement
Given an active promotional campaign matching the cart items, when the rule engine runs, then the campaign code is prioritized over default offers and included in the outgoing message.
Dynamic Code Generation and Integration
Given a personalized rule firing for a cart, when the engine generates the offer, then a unique discount code is created, stored in the system, and correctly embedded into the SMS and email templates.
Rule Engine Performance under Load
Given a bulk processing scenario of 10,000 carts, when the rule engine executes, then the offer assignment completes within 60 seconds with 99.9% success rate of code generation.
Message Preview and Testing Console
"As a campaign manager, I want to preview and test dynamic messages so that I can verify personalization and formatting before sending them to real customers."
Description

Provide a UI within CartLoop that allows users to preview personalized messages for sample profiles, test variable substitution, and simulate delivery across SMS and email channels before launching campaigns.

Acceptance Criteria
Preview Personalized Message for Sample Profile
Given a sample customer profile with name and cart items When the user selects 'Preview SMS' Then the preview displays the customer's name, product image thumbnails, and a valid personalized pay link
Test Variable Substitution in Email Template
Given an email template containing merge variables When the user runs 'Test Preview' Then all merge variables are replaced with the corresponding sample profile data and no placeholders remain
Simulate SMS Delivery with Image Links
Given the SMS channel supports image attachments When the user simulates delivery Then the preview shows the product image thumbnail, clickable pay link, and renders using the mobile preview layout
Verify Custom Offer Code Insertion
Given a custom discount code configured for the campaign When the user previews the message Then the discount code appears correctly in the message body and the calculated price reflects the discount
Cross-Channel Preview Synchronization
Given edits made to personalization content When the user switches between SMS and email preview Then both previews update in real time and reflect the same personalized content with channel-specific formatting

Smart Retry

Leverages AI to detect unclicked pay links and resends them at optimized times based on customer behavior and past engagement. This ensures gentle follow-ups are timely and effective, maximizing recovery without overwhelming customers.

Requirements

""
Description

Acceptance Criteria
Optimized Retry Timing Calculation
Given an unclicked pay link and the customer’s historical engagement data, when calculating the optimal retry time, then the system schedules the follow-up within a 10% deviation of the AI-determined optimal window.
Personalized Message Content Generation
Given a customer’s purchase history and browsing behavior, when generating a retry message, then the AI populates at least one personalized element (e.g., product name or discount code) and achieves a sentiment score ≥ 0.8.
Follow-up Frequency Control
Rule: No more than 2 retry messages are sent to any single customer within a 24-hour period, and at least 6 hours elapse between consecutive messages.
Pay Link Click Detection and Tracking
Given a sent pay link, when the customer clicks or fails to click, then the system logs the event with timestamp, updates cart status within 5 minutes, and achieves ≥ 99% accuracy in event detection.
Customer Opt-Out Respect
Given a customer opts out of SMS or email, when the opt-out is submitted, then the system suppresses all retry messages for that channel within 1 minute of the action.
""
Description

Acceptance Criteria
Unclicked Pay Link Detection
Given a customer’s pay link remains unclicked for 2 hours after cart abandonment, when the system evaluates engagement data, then it schedules a retry attempt.
Optimized Retry Timing
Given historical customer click and open rates, when calculating the next retry, then the system selects a resend time within the customer’s peak engagement window and timezone.
Send Retry via Preferred Channel
Given customer communication preferences include both SMS and email, when dispatching the retry, then the system sends via the highest-performing channel first and, if no interaction after 24 hours, sends via the secondary channel.
Retry Cap and Frequency Limit
The system shall not send more than 3 retry messages per abandoned cart and enforce a minimum 12-hour interval between retry attempts.
Purchase Completion Halts Retries
Given a retry has been scheduled or sent, when the customer completes the purchase, then the system immediately cancels any pending or future retries for that cart.
""
Description

Acceptance Criteria
First Retry Timing Optimization
Given a customer did not click the initial pay link, when the AI analyzes past engagement timestamps, then the system schedules the first retry within the next optimal 2–4 hour window achieving at least a 50% predicted open rate.
Multiple Unclicked Link Follow-ups
Given a customer has not clicked any link after the first retry, when retries are triggered, then the system sends up to two additional follow-ups at spaced intervals and stops further messaging upon link click or after three total attempts.
Segmentation-Based Retry
Given a customer’s engagement segment (high, medium, low), when scheduling retries, then the system applies segment-specific intervals (e.g., 4 hours for high, 12 hours for medium, 24 hours for low) and logs the segment tag with each retry.
Retry Frequency Limitation
Given the business rule limits of no more than two retries per 24 hours, when scheduling retries, then the system enforces the limit, blocks additional attempts beyond the threshold, and records blocked attempts in the audit log.
AI Engagement Prediction Adjustment
Given weekly aggregated open/click data from retry campaigns, when the AI retrains its model, then retry schedules adjust dynamically to improve predicted click-through rates by at least 10% in the following week.
""
Description

Acceptance Criteria
Resend Pay Link at Customer's Optimal Engagement Window
Given a customer has an unclicked pay link, when the AI analyzes past engagement behavior, then the system schedules and sends a retry SMS or email within the identified peak engagement window.
Max Retry Limit Enforcement
Given a pay link has been resent, when the number of retries reaches the configured maximum limit, then the system stops sending further retries for that pay link.
Personalization of Retry Messages
Given a retry is triggered, when the AI generates the message content, then the retry SMS or email includes personalized elements such as the customer’s name, product details, and behavior-based recommendations.
Opt-Out Respect in Retry Logic
Given a customer has unsubscribed from communications, when the retry process runs, then the system excludes unsubscribed customers from any SMS or email retries.
Retry Performance Analytics Logging
Given each retry attempt is sent, when the message is delivered or fails, then the system logs the timestamp, delivery outcome, and subsequent customer interaction metrics for analysis.
""
Description

Acceptance Criteria
Unclicked Pay Link Detection
Given a customer receives an initial pay link and does not click it within 24 hours, When the system checks link engagement, Then the pay link is marked as unclicked and queued for retry.
AI-Optimized Timing
Given historical engagement data for a customer, When determining retry send times, Then the system schedules the pay link resend at the AI-optimized time window derived from past behavior.
Personalized Follow-Up Messaging
Given a queued retry, When constructing the SMS or email, Then the message includes personalized tokens (customer name, product details) and maintains brand voice.
Maximum Retry Limit Enforcement
Given a retry count reaches three attempts for a particular cart, When evaluating further retries, Then the system stops sending additional retries to avoid customer fatigue.
Retry Analytics Logging
Given each retry attempt is sent, When the system processes the send event, Then it logs the timestamp, channel, and engagement outcome for reporting and analysis.

Multi-Payment Options

Embeds support for credit cards, digital wallets, and installment plans directly in the SMS pay link. By offering diverse payment methods, you reduce checkout friction and cater to varied customer preferences, driving higher completion rates.

Requirements

Unified Payment Gateway Integration
"As an ecommerce founder, I want to support multiple credit card gateways in the SMS pay link so that my customers can pay with their preferred processor and I can reduce transaction failures."
Description

Integrate multiple credit card payment gateways (e.g., Stripe, PayPal, Authorize.Net) directly into the SMS pay link, allowing customers to choose their preferred processor. This ensures seamless transaction handling, leverages existing merchant accounts, and minimizes payment failures by providing redundancy across providers.

Acceptance Criteria
Payment Gateway Option Display
Given a customer clicks the SMS pay link, when the payment page loads, then all configured payment gateways (Stripe, PayPal, Authorize.Net) are displayed with their logos and names.
Stripe Payment Processing
Given a customer selects Stripe and enters valid credit card details, when they submit the payment, then the transaction is processed successfully and a payment confirmation message is returned within 5 seconds.
PayPal Payment Processing
Given a customer selects PayPal and is redirected to the PayPal login page, when the customer authorizes the payment, then the transaction completes successfully and the customer is redirected back with a payment confirmation.
Authorize.Net Payment Processing
Given a customer selects Authorize.Net and enters valid credit card details, when they submit the payment, then the transaction is processed successfully, and the system records the transaction ID and confirmation status.
Payment Gateway Redundancy Fallback
Given a payment attempt fails with the primary gateway, when the system detects the failure, then it automatically retries the transaction with the next available gateway without requiring additional customer input.
Digital Wallet Support
"As a customer, I want to use my digital wallet through the SMS link so that I can complete checkout quickly on my mobile device without manually entering my card information."
Description

Embed popular digital wallet options (Apple Pay, Google Pay, Samsung Pay) into the SMS pay link for one-tap mobile checkout. The lightweight integration should detect compatible wallets on the customer’s device and present them as the primary payment method to reduce friction and boost conversion rates.

Acceptance Criteria
Apple Pay Availability Detection
Given a customer on an iOS device with Apple Pay enabled When the customer clicks the SMS pay link Then the system detects Apple Pay compatibility and displays Apple Pay as the primary payment option
Google Pay Availability Detection
Given a customer on an Android device with Google Pay enabled When the customer clicks the SMS pay link Then the system detects Google Pay compatibility and displays Google Pay as the primary payment option
Samsung Pay Availability Detection
Given a customer on a Samsung device with Samsung Pay enabled When the customer clicks the SMS pay link Then the system detects Samsung Pay compatibility and displays Samsung Pay as the primary payment option
Fallback to Credit Card for Incompatible Devices
Given a customer on a device without any supported digital wallet When the customer clicks the SMS pay link Then the system displays the traditional credit card payment form in place of digital wallet options
Successful One-Tap Checkout Flow
Given a customer selects a supported digital wallet and authenticates via biometric or passcode When the authentication succeeds Then the payment is processed within 5 seconds and an order confirmation message is sent to the customer
Installment Plan Payment Options
"As a customer, I want the option to pay in installments so that I can manage my budget more effectively while completing my purchase immediately."
Description

Offer buy-now-pay-later and installment plan services (e.g., Afterpay, Klarna) within the SMS pay link, enabling customers to split their purchase total into multiple payments. This feature broadens payment flexibility, lowers cart abandonment risk, and can increase average order value by making higher-priced items more accessible.

Acceptance Criteria
Payment Link Displays Installment Options
Given a customer receives an SMS pay link for an order totaling at least $50 When they click the link Then the payment page lists available installment plan providers with logos and brief descriptions
Customer Selects Installment Plan
Given the payment page displays multiple payment methods When the customer selects an installment plan Then the total purchase is split into the correct number of installments and a detailed breakdown is shown
Successful Installment Checkout
Given the customer has selected an installment plan and entered valid payment credentials When they confirm payment Then the order is processed successfully and a confirmation SMS/email with installment schedule is sent
Unsupported Installment Amount
Given the order total falls below the minimum threshold for installment plans When the customer clicks the SMS pay link Then the installment options are disabled and a message indicates the minimum amount required
Merchant Configuration of Installment Providers
Given a merchant accesses the CartLoop dashboard payment settings When they enable or disable specific installment providers and set minimum order thresholds Then the SMS pay link reflects only the enabled providers and enforces the configured thresholds
Responsive Payment UI Components
"As a customer, I want a clear and intuitive payment interface within the SMS link so that I can easily select my payment method and complete checkout on any device."
Description

Develop responsive, branded UI components within the SMS pay link to display available payment methods, input fields, and validation messages. The interface should adapt to various screen sizes, maintain consistency with the merchant’s brand, and provide real-time feedback on payment status and errors.

Acceptance Criteria
Mobile User Selects Payment Method on Small Screen
Given a user opens the SMS pay link on a mobile device with width less than 480px, when the payment methods load, then the UI displays all payment options in a vertically stacked list with the merchant’s branding, adapts to screen size without horizontal scrolling, and allows tapping each option to open its input form.
Desktop User Enters Credit Card Details
Given a desktop user clicks 'Credit Card' on the pay link, when the credit card form appears, then form fields include placeholders, perform real-time validation inline, display error messages immediately, and enable the 'Pay' button only once all fields are valid.
User Uses Digital Wallet on Tablet
Given a tablet user selects 'Digital Wallet', when the digital wallet provider interface launches, then it opens natively within 2 seconds, maintains merchant branding on the transition screen, and returns the payment status to the SMS pay link UI upon completion.
User Attempts Invalid Card Entry
Given a user enters invalid payment details in any field, when they attempt to submit, then the specific field displays a red-bordered inline error message describing the issue, the 'Pay' button remains disabled, and focus is set to the first invalid field.
User Selects Installment Plan
Given a user chooses 'Installment Plan', when installment options load, then at least three plan durations are listed with calculated periodic payment amounts, the default plan is highlighted, and the total payment summary updates in real time upon selection.
Secure Payment Processing and Compliance
"As a business owner, I want secure and compliant payment processing through the SMS link so that my customers’ data is protected and I meet regulatory standards."
Description

Ensure all transactions via the SMS pay link adhere to PCI DSS and local regulatory requirements by implementing encryption in transit and at rest, tokenization of card data, and real-time fraud detection. This protects customer information, reduces risk of data breaches, and maintains merchant compliance.

Acceptance Criteria
Encryption at Rest for Card Data
Given a customer's card data is stored in the system, When data is written to the database, Then the data is encrypted at rest using AES-256 and encryption keys are stored and managed separately.
Secure Transmission of Payment Information
Given a customer submits payment information via the SMS pay link, When the data is transmitted from the client to the server, Then the connection uses TLS 1.2 or higher with valid certificates ensuring encryption in transit.
Card Data Tokenization During Checkout
Given a customer enters their card details, When the payment request is processed, Then the system replaces the raw card data with a secure token and does not store the untokenized data in the application database.
Real-time Fraud Detection Trigger on Payment Attempt
Given a payment attempt is initiated, When transaction details are received, Then the system calls the real-time fraud detection service, flags suspicious transactions, and declines any transaction identified as fraudulent while notifying the merchant.
Compliance with Local Payment Regulations
Given a transaction occurs in a regulated jurisdiction, When processing the payment, Then the system enforces local regulatory requirements (e.g., SCA in the EU), includes required authentication steps, and logs audit records proving compliance.

Token Vault

Securely stores encrypted payment tokens for each customer, allowing returning buyers to complete purchases with a single tap—no form filling required. This seamless experience fosters loyalty and accelerates repeat conversions.

Requirements

Secure Token Encryption
"As a returning customer, I want my payment method to be securely stored so that I can trust the service with my sensitive data and feel confident in making repeat purchases."
Description

Implement advanced encryption mechanisms to securely store payment tokens, ensuring that tokens are encrypted at rest and in transit and seamlessly integrated with the existing security infrastructure to protect customer payment data.

Acceptance Criteria
Token Encryption at Rest for New Tokens
Given a new payment token is generated, When the token is stored in the Token Vault, Then it must be encrypted using AES-256 encryption at rest and verifiably not stored or retrievable in plaintext form.
Token Encryption in Transit
Given a payment token is transmitted from the client to the server, When the token is sent over the network, Then the connection must use TLS 1.2 or higher with a FIPS-validated cipher suite and reject any fallback to insecure protocols.
Secure Decryption during One-Tap Checkout
Given a returning customer initiates a one-tap purchase, When the stored token is retrieved for payment processing, Then the token must be decrypted within a hardware security module (HSM) or secure enclave and the plaintext token must never be exposed to application logs, client code, or unencrypted memory.
Key Rotation and Management
Given encryption keys have reached their predefined rotation interval, When key rotation is executed, Then new keys must be generated, existing tokens must be re-encrypted with the new keys without system downtime, and old keys must be securely archived and rendered unusable for new encryption operations.
Audit Logging of Encryption and Decryption Events
Given any encryption or decryption operation occurs, When the event is completed, Then the system must log the timestamp, operation type, key identifier, and user or service account initiating the action, while omitting any sensitive token data from the logs.
Token Storage & Retrieval API
"As a software engineer, I want a reliable API to access stored tokens so that I can integrate one-tap checkout seamlessly into the purchase flow."
Description

Develop a robust internal API for creating, retrieving, and managing encrypted payment tokens, enabling secure programmatic access for checkout processes and administrative functions.

Acceptance Criteria
API Token Creation
Given a valid customer ID and payment details, when a POST request is made to /tokens, then the API must respond with HTTP 201 Created and return an encrypted token ID. The token must be stored encrypted in the database, and the response must not expose raw payment information.
API Token Retrieval for Checkout
Given an existing encrypted token ID, when a GET request is made to /tokens/{tokenId} during checkout, then the API must respond with HTTP 200 OK and return the decrypted token payload. If the token is missing or the request is unauthorized, the API must return HTTP 404 Not Found or HTTP 401 Unauthorized respectively.
API Token Deletion
Given a valid token ID and admin credentials, when a DELETE request is made to /tokens/{tokenId}, then the API must respond with HTTP 204 No Content, remove the token from storage, and subsequent GET requests to the same token ID must return HTTP 404 Not Found.
Customer Token Listing
Given a valid customer ID, when a GET request is made to /customers/{customerId}/tokens, then the API must respond with HTTP 200 OK and return a list of active encrypted token IDs. The list must exclude deleted or expired tokens.
Encryption Key Rotation Handling
Given a successful encryption key rotation event, when existing tokens are retrieved via GET /tokens/{tokenId}, then the API must still respond with HTTP 200 OK and return correctly decrypted payloads. The system must log the rotation event and record no decryption failures for existing tokens.
One-Tap Checkout Flow
"As a returning shopper, I want to complete my purchase with a single tap so that I save time and avoid re-entering my payment details."
Description

Design and implement a one-tap checkout interface that retrieves the user’s stored token and processes payment without additional form input, streamlining the purchase experience for returning customers.

Acceptance Criteria
Returning Customer Initiates One-Tap Checkout
Given the customer is authenticated and has a valid payment token stored When the customer taps the one-tap checkout button Then the system retrieves the token, processes the payment without additional input, and redirects to the order confirmation page within 5 seconds
User Without Stored Token Attempts One-Tap Checkout
Given an authenticated customer without a stored payment token When the customer taps the one-tap checkout button Then the system prompts the customer to enter payment details and falls back to the standard checkout flow
Expired or Invalid Payment Token Detected
Given a stored payment token that has expired or is invalid When the one-tap checkout is initiated Then the system detects the invalid token, displays an error message requesting updated payment information, and does not process the payment
Payment Processor Timeout During One-Tap Checkout
Given a valid payment token When processing the one-tap payment the payment processor does not respond within 10 seconds Then the system displays a timeout error message, logs the timeout event, and offers the customer the option to retry or use the standard checkout
Successful One-Tap Transaction Confirmation Display
Given a one-tap payment is authorized and captured successfully When the transaction completes Then the system displays a confirmation message with the order ID, updates the order status to ‘Processing’, and sends an SMS and email receipt to the customer
Payment Provider Integration
"As a merchant, I want support for multiple payment providers so that my customers can use their preferred payment method securely."
Description

Integrate with major payment gateways (e.g., Stripe, PayPal) to register, tokenize, and charge stored tokens, ensuring compatibility and failover handling across providers.

Acceptance Criteria
Customer Initiates First-Time Tokenization
Given a new user submits valid payment details, when the payment gateway integration is invoked, then a payment token is successfully generated, encrypted, and stored in the Token Vault.
Returning Customer Single-Tap Checkout
Given an existing customer with a stored payment token, when the customer taps ‘Buy Now’, then the system uses the stored token to process the payment with the selected gateway, completing the checkout without additional input.
Payment Gateway Failover
Given the primary payment gateway is unavailable or returns an error, when a customer attempts to checkout, then the system automatically routes the tokenized payment request to a secondary gateway and completes the transaction.
Secure Token Storage Verification
Given a stored payment token in the Token Vault, when an authorized system component attempts to retrieve the token, then the token is decrypted only in-memory and access logs record the retrieval event, ensuring encryption at rest and auditability.
Payment Confirmation to Customer
Given a successful charge using a stored token, when the payment is confirmed by the gateway, then the customer receives an SMS and email notification containing the order summary and payment receipt.
Token Management Dashboard
"As a merchant, I want to see and manage all stored payment tokens so that I can handle refunds, disputes, or manual token revocations when needed."
Description

Build an administrative dashboard that allows merchants to view, revoke, and manage stored tokens per customer, providing clear visibility and control over tokenized payment methods.

Acceptance Criteria
View Customer Tokens Overview
Given the merchant is on the Token Management Dashboard and selects a specific customer, when the customer’s profile loads, then the dashboard displays a list of all stored tokens with masked number, card type, creation date, and last used date.
Revoke a Customer’s Payment Token
Given the merchant views an individual token entry, when the merchant clicks the "Revoke" button and confirms the action, then the token is removed from the customer’s list and a success notification is displayed.
Refresh Token List After Actions
Given the merchant performs an action (revoke or restore) on a token, when the action completes successfully, then the token list automatically refreshes to reflect the updated state without requiring a manual page reload.
Access Token Details Securely
Given the merchant clicks on a token entry to view details, when the request is made, then the system displays token metadata (expiration, usage count) in a secure modal and ensures the data is only accessible to authenticated users.
Pagination in Token Listing
Given the customer has more than 20 tokens, when the merchant navigates through the token list, then tokens are displayed 20 per page with functional "Next" and "Previous" controls and accurate page numbering.
Search and Filter Tokens by Attributes
Given the merchant enters search terms or selects filter options (card type, date range), when the filter is applied, then only tokens matching the criteria are displayed, and the total count updates accordingly.
Compliance & Audit Logging
"As a compliance officer, I want detailed logs of all token operations so that I can audit access and ensure adherence to data protection regulations."
Description

Implement comprehensive audit logging and compliance tracking for token creation, access, and deletion events, capturing metadata and timestamps to meet regulatory and security requirements.

Acceptance Criteria
Token Creation Event Logging
Given a new payment token is generated for an existing customer When the Token Vault processes the creation Then an immutable audit log entry must be recorded within 5 seconds containing token ID, customer ID, creation timestamp, creator user ID, and request IP address
Token Access Event Logging
Given a stored payment token is retrieved for a transaction When the Token Vault grants access Then an audit log entry must be created capturing token ID, customer ID, access timestamp, requesting service name, user agent string, and authorization result
Token Deletion Event Logging
Given a stored payment token is deleted by an authorized user When the deletion request is processed Then the system must record an audit log entry with token ID, customer ID, deletion timestamp, deleter user ID, and deletion reason code
Metadata Integrity Verification
Given the audit log database contains entries for token events When performing a daily integrity check Then every log entry must include non-null fields for event type, timestamp, user ID, correlation ID, and a computed checksum verifying entry immutability
Compliance Report Generation
Given a compliance auditor requests token event logs for a specified date range When the report generation is initiated Then the system must export a CSV file within 2 minutes containing filtered audit entries for creation, access, and deletion events with columns for token ID, customer ID, event type, timestamp, user ID, and metadata summaries

PayLink Insights

Provides a real-time dashboard tracking link deliveries, click-throughs, conversions, and revenue per campaign. Gain actionable analytics and segment performance data to refine messaging strategies and optimize ROI.

Requirements

Real-Time Link Delivery Tracking
"As a store owner, I want to see real-time delivery statuses of pay-links so that I can quickly identify and address failed deliveries and ensure customers receive my messages."
Description

System captures and displays in real-time the status of each pay-link delivery across SMS and email channels, including timestamps, statuses (sent, delivered, failed), and retry attempts. This functionality enables founders to monitor message reach, diagnose delivery issues, and ensure timely follow-ups. It integrates directly with messaging service provider APIs to fetch live delivery data and provides a clear view of message performance.

Acceptance Criteria
Real-Time SMS Delivery Status Display
Given the user views the PayLink Insights dashboard and an SMS pay-link is sent, the dashboard updates to show status 'sent' within 5 seconds of the API response, and updates to 'delivered' or 'failed' within 30 seconds of the delivery confirmation.
Email Delivery Failure Notification
Given an email pay-link fails to deliver and the messaging provider returns a failure status, the system logs the failure, displays 'failed' status in red on the dashboard, and shows the failure reason within 10 seconds.
Retry Mechanism Tracking
Given a transient delivery failure occurs, the system automatically retries sending up to three attempts, and the dashboard lists each retry attempt with timestamps and statuses; if all retries fail, the final status is marked 'failed'.
Timestamp Accuracy Verification
Given a pay-link message is sent and delivery events occur, the system records send, delivery, and failure timestamps that reflect the actual event times within ±2 seconds accuracy.
API Integration Latency Monitoring
Given the system polls the messaging provider API for updates, each API response time is recorded and displayed on the dashboard, and an alert is generated if latency exceeds 3 seconds for five consecutive checks.
Click-Through Rate Monitoring
"As a marketing manager, I want to monitor click-through rates of pay-links across channels so that I can refine messaging strategies to maximize engagement."
Description

Provide detailed analytics on click-throughs for each pay-link with time-series visualizations, click counts, unique clickers, and breakdowns by channel, device, and geographic location. This requirement supports optimization of messaging content and send times by revealing patterns in customer engagement.

Acceptance Criteria
Dashboard Data Refresh
Given the merchant has the PayLink Insights dashboard open When new click-through data arrives within the last 5 minutes Then the dashboard updates the click count and time-series chart within 30 seconds And displays the latest data timestamp in the header
Time-Series Visualization Accuracy
Given the dashboard displays a time-series chart of click-throughs When the user selects a date range of the last 7 days Then the chart plots hourly click counts matching the backend data And the displayed total click count equals the sum of the hourly data
Unique Clickers Calculation
Given multiple clicks from the same user across sessions When generating unique clicker metrics Then the system counts each user only once per pay-link per campaign And the unique clicker count is displayed alongside the total click count
Channel Breakdown Display
Given click-through data includes multiple channels (SMS, Email) When viewing the channel breakdown section Then the UI displays the count and percentage of clicks per channel And the percentages sum to 100%
Geographic and Device Segmentation
Given click data tagged with device type and geographic location When the user applies a filter by device or country Then the dashboard only shows clicks matching the filter And the segmentation charts update within 2 seconds of filter application
Conversion Attribution Engine
"As a founder, I want to attribute completed purchases to specific pay-link campaigns so that I can measure the effectiveness of each campaign and allocate resources accordingly."
Description

Track and attribute completed purchases back to specific pay-link clicks, providing breakdowns by campaign, channel, and customer segment. This engine ensures accurate ROI calculation by linking click events to order completions and integrates with the ecommerce platform’s sales data for end-to-end attribution.

Acceptance Criteria
Recording Pay-Link Click Events
Given a user clicks a pay-link in an SMS or email campaign, When the click occurs, Then the system records the click event with timestamp, campaign ID, channel, and unique click identifier.
Attributing Purchases to Pay-Link Clicks
Given a recorded click event with a unique identifier and an open user session, When the user completes a purchase within 24 hours, Then the order is attributed to the original click event in the attribution engine.
Channel-Based Attribution
Given pay-links distributed via multiple channels (e.g., SMS, email, social media), When a purchase is completed, Then the system attributes revenue to the correct channel based on the click event channel metadata.
Segment-Level Revenue Breakdown
Given customers assigned to segments (e.g., new, returning, VIP), When pay-link clicks and purchases are recorded, Then the dashboard displays revenue and conversion rates broken down by customer segment.
Real-Time Dashboard Updates
Given the attribution engine processes click and order data, When viewing the PayLink Insights dashboard, Then metrics for link deliveries, click-throughs, conversions, and attributed revenue are updated within 5 minutes and the numbers reconcile with raw data exports.
Revenue Analytics Per Campaign
"As a small business owner, I want to view revenue generated by each pay-link campaign so that I can understand which campaigns drive the most sales and revenue."
Description

Aggregate and display total revenue generated by each pay-link campaign, including metrics such as average order value and revenue trends over customizable time periods. This feature leverages sales data integration to give a clear financial performance overview for each campaign.

Acceptance Criteria
Display Total Revenue by Campaign
Given a user selects a specific pay-link campaign and time period, when the revenue analytics loads, then the dashboard displays the correct total revenue equal to the sum of all completed order amounts attributed to that campaign within the selected period.
Calculate Average Order Value per Campaign
Given a campaign’s orders are recorded, when the user views the campaign details, then the average order value is calculated as the total revenue divided by the number of completed orders and displayed with two decimal precision.
Show Revenue Trends Over Time
Given a user requests a timeline view for a campaign, when a date granularity (daily, weekly, or monthly) is selected, then the system generates a line chart showing revenue for each interval accurately reflecting the underlying data points.
Filter Revenue Data by Custom Date Range
Given a custom start and end date are entered, when the user applies the date filter, then the dashboard refreshes to display all revenue metrics—total revenue, average order value, and trend charts—restricted to the specified range.
Real-time Revenue Update
Given new orders are completed and attributed to a campaign, when the dashboard is open, then the total revenue and trend charts update within one minute to reflect the latest sales data in real time.
Audience Segmentation Performance
"As a marketer, I want to analyze campaign performance by customer segments so that I can tailor messaging for different groups and improve overall campaign effectiveness."
Description

Analyze and compare performance metrics—delivery rates, click-throughs, conversions, and revenue—across customer segments defined by attributes like purchase history, location, and engagement level. This capability enables targeted messaging improvements and more personalized campaign strategies.

Acceptance Criteria
Segment Delivery Rate Comparison
Given the user selects multiple customer segments on the dashboard When the system retrieves delivery data for each segment Then it displays delivery rates for all selected segments and flags any segment with a delivery rate below 90%
Click-through Rate Analysis by Segment
Given the delivery data is available for a selected segment When the user views the click-through metrics Then the system calculates click-through rates and displays them in a comparative chart sorted by segment
Conversion Rate Comparison Across Segments
Given email and SMS campaign data is loaded for each segment When the user filters metrics by campaign and segment Then the dashboard displays conversion rates side-by-side and highlights segments with conversion rates exceeding the set benchmark
Revenue Attribution per Segment
Given the system has recorded conversions with associated revenue and segment data When the user selects a date range Then the dashboard aggregates revenue per segment and displays total revenue and average order value for each segment
Segment Performance Export
Given the dashboard view shows performance metrics for selected segments When the user clicks the export button Then the system generates and downloads a CSV file containing segment names, delivery rates, click-through rates, conversion rates, and revenue metrics
Customizable Dashboard Interface
"As a user, I want to customize my analytics dashboard with the metrics and layout I care about most so that I can focus on the KPIs that matter for my business."
Description

Allow users to customize their analytics dashboard by selecting from a library of metric widgets, arranging them with drag-and-drop functionality, and saving layout presets. This requirement ensures that users can focus on the KPIs most relevant to their business goals and workflow.

Acceptance Criteria
Widget Selection and Addition
Given the dashboard is in edit mode, when the user selects a widget from the library and clicks 'Add to Dashboard', then the widget is rendered immediately in the dashboard grid.
Widget Rearrangement via Drag-and-Drop
Given multiple widgets on the dashboard, when the user drags a widget to a new position and drops it, then the widget repositions and other widgets shift accordingly, preserving grid alignment.
Saving Layout Presets
Given a custom arrangement of widgets, when the user clicks 'Save Preset' and provides a name, then the preset is stored and appears in the 'Presets' list with the correct layout preview.
Loading Saved Presets
Given the user has previously saved presets, when the user selects a preset from the 'Presets' list and clicks 'Load', then the dashboard layout updates to match the saved arrangement.
Default Layout Reset
Given the dashboard has a custom layout, when the user clicks 'Reset to Default', then all widgets return to the original default arrangement.
Performance Under High Widget Count
Given the dashboard contains more than 10 widgets, when the user completes a drag-and-drop or saves a preset, then the action completes within 2 seconds without UI freezes.

Live Persona Sync

Continuously updates customer personas in real time by analyzing the latest browsing patterns and purchase behaviors. Keeps segment definitions fresh and ensures every SMS campaign targets users with the most accurate persona profiles, maximizing relevance and engagement.

Requirements

Real-Time Data Ingestion
"As a marketing manager, I want the system to ingest browsing and purchase data in real time so that user personas reflect current behavior and improve campaign relevance."
Description

Continuously collect and stream user browsing and purchase events, including page views, clicks, and transactions, into the persona sync pipeline with sub-second latency. This ensures that persona profiles are always based on the most recent user interactions and can adapt immediately to behavior changes.

Acceptance Criteria
Peak Traffic Browsing Event Ingestion
Given the system receives 1000 browsing events per second, When events are emitted by the front-end, Then each event must be ingested into the persona sync pipeline within 500 milliseconds 99% of the time.
Real-Time Purchase Event Streaming
Given a completed purchase transaction, When the transaction event is generated, Then the event must be streamed to the pipeline and acknowledged by the processing service in under 300 milliseconds.
Live Persona Update Trigger
Given a user’s browsing or purchase event is ingested, When the pipeline processes the event, Then the user’s persona profile must reflect the updated segment classification within one second.
Latency Compliance Monitoring
Given the ingestion service is live, When monitoring metrics for a sustained period of one hour, Then end-to-end ingestion latency must not exceed one second for any event and the average latency must remain below 500 milliseconds.
Event Failure Handling
Given an ingestion failure due to network or service error, When the event fails to ingest, Then the system must retry up to three times and log a failure alert if all retries fail, ensuring no data loss.
Persona Analysis Engine
"As an ecommerce founder, I want persona profiles to update dynamically based on user interactions so that I can target customers more accurately and increase engagement."
Description

Analyze the ingested data in real time to update persona attributes and segment assignments. The engine should apply predefined rules and machine learning models to detect trends in user behavior, adjust persona traits dynamically, and reclassify users into appropriate segments.

Acceptance Criteria
Real-time Browsing Behavior Update
Given a user views three or more product pages in a single category within five minutes, when the browsing data is ingested, then the persona attribute 'category_interest' is updated to the corresponding category label within 60 seconds.
Purchase Behavior Trend Detection
Given a user completes two or more purchases of a specific product type within a 24-hour window, when transaction data is processed, then the 'frequent_buyer' persona trait is set to 'true' and the user is assigned to the 'repeat_customer' segment within two minutes.
Persona Trait Adjustment for Seasonal Shoppers
Given a user’s browsing and purchase activities include seasonal items over the past seven days, when the ML model detects a seasonal trend with confidence above 0.8, then the persona trait 'seasonal_shopper' is activated and the 'seasonal_interest' segment is applied.
Segment Reclassification Accuracy
Given a user’s behavior no longer matches the criteria for segment 'bargain_hunters' for 30 consecutive days, when new data is ingested, then the user is removed from 'bargain_hunters' and moved to the 'general_audience' segment with an audit log entry recorded.
Machine Learning Model Performance Monitoring
Given the persona analysis engine processes at least 10,000 user records per hour, when a batch inference run occurs, then the system logs model inference time and accuracy metrics and completes the run within the SLA of five minutes without errors.
Segment Definition Management Interface
"As a marketing specialist, I want an interface to define and adjust persona segment rules so that I can quickly tailor audience segments without developer support."
Description

Provide an intuitive web interface for defining, editing, and managing persona segment rules. Display real-time metrics on segment membership counts and allow users to create custom segments based on combinations of behavior metrics and attributes.

Acceptance Criteria
Creating a New Persona Segment With Multiple Rules
Given the user defines a new segment with at least two rules and clicks 'Save', then the segment appears in the segment list within 2 seconds with the correct name and an initial member count greater than or equal to zero.
Editing an Existing Persona Segment
Given the user selects an existing segment and updates its rules, when clicking 'Save', then the updated rules are shown in the segment details and the member count refreshes within 2 seconds to reflect changes.
Real-Time Member Count Display
When the segment management page is open, then the member counts for all segments are refreshed automatically every 60 seconds without requiring a manual page reload.
Deleting a Persona Segment
Given the user requests deletion of a segment and confirms the action, then the segment is removed from the list and is no longer accessible via the UI or API within 2 seconds.
Filtering Segments by Attributes
Given the user applies a filter condition (e.g., attribute equals 'VIP'), then only segments containing that attribute in their rules are displayed in the list within 1 second.
Campaign Integration API
"As a developer, I want a reliable API to fetch up-to-date persona segments so that my campaign workflows use the most accurate customer profiles."
Description

Offer secure and versioned RESTful endpoints that campaign modules can call to retrieve the latest persona segments for each user. Ensure the API supports filtering, pagination, and bulk requests to enable efficient data retrieval for high-volume campaigns.

Acceptance Criteria
Single User Persona Retrieval
Given a valid API key and a user ID When a GET request is made to /v1/personas/{user_id} Then the API returns HTTP 200 with a JSON body containing the user's persona segment including segment_id, name, and updated_at fields
Bulk Persona Segments Retrieval
Given a valid API key and an array of user IDs When a POST request is made to /v1/personas/bulk with the user IDs Then the API returns HTTP 200 with a JSON array mapping each user ID to their persona segments
Pagination Support
Given a valid API key When a GET request is made to /v1/personas?page=2&limit=50 Then the API returns HTTP 200 with a 'data' array of up to 50 persona records and includes pagination metadata: page, limit, total_pages, and total_records
Filtering by Segment Type
Given a valid API key When a GET request is made to /v1/personas?segment_type=high_value Then the API returns HTTP 200 with only those persona segments whose segment_type equals 'high_value'
API Versioning Compatibility
Given the header X-Api-Version: 2.0 When any persona endpoint is called Then the API returns responses conforming to version 2.0 schema and includes an 'api_version' field set to '2.0'
Unauthorized Access Handling
Given an invalid API key When any endpoint is accessed Then the API returns HTTP 401 with a JSON error object containing an error code 'unauthorized' and a descriptive message
Data Quality Dashboard
"As a product manager, I want a dashboard that monitors data sync health and anomalies so that I can ensure the reliability of persona updates."
Description

Display key performance indicators related to persona sync, including data freshness (latency), sync success rates, and anomaly alerts. Provide trend charts, filterable logs, and notifications to help monitor and maintain data integrity.

Acceptance Criteria
Data Freshness Metric Visibility
Given the dashboard is accessed, when the Live Persona Sync has run, then the data freshness metric displays the timestamp of the last successful sync within 1 minute of completion and is color-coded: green for latency <5 minutes, yellow for 5–15 minutes, and red for >15 minutes.
Sync Success Rate Monitoring
Given a 24-hour window of sync operations, when the user views the sync success rate widget, then it displays the percentage of successful syncs over total attempts and shows a warning icon if the rate falls below 95%.
Anomaly Alert Delivery
Given an anomaly threshold is set, when three or more consecutive sync failures occur within 30 minutes, then the system generates an in-app alert and sends an email notification to the data monitoring team within 5 minutes.
Trend Chart Filtering
Given the user selects a custom date range and metric (latency or success rate), when the filter is applied, then the trend chart refreshes within 2 seconds and displays only data points matching the selected criteria.
Log Filtering and Download
Given the raw sync logs are available, when the user filters by status or date range and clicks 'Download CSV', then the system generates and initiates the download of a CSV file containing only the filtered log entries within 5 seconds.

Adaptive Tone

Automatically adjusts the SMS message style and language based on each customer’s assigned persona. Delivers friendly, formal, or playful tones as appropriate, creating personalized conversations that resonate and boost open and conversion rates.

Requirements

Persona Profile Management
"As a marketing manager, I want to define and manage customer personas so that messages are consistently tailored to each segment’s communication style."
Description

Develop a module that enables administrators to create, edit, and manage customer personas with attributes such as tone (friendly, formal, playful), demographic details, and purchase behavior. Ensure seamless integration with the customer database to automatically assign personas based on predefined rules or manual overrides. Provide a user-friendly interface for persona updates and real-time synchronization across the messaging engine.

Acceptance Criteria
Admin creates new persona profile
Given the admin is on the Persona Management page When they fill all required persona attributes (name, tone, demographics, purchase behavior) and click “Save” Then a new persona record is stored in the database and appears in the persona list.
Admin edits persona attributes
Given the admin is viewing an existing persona When they modify one or more attributes and click “Update” Then the changes are saved to the database and immediately reflected in the persona list.
Automatic persona assignment
Given a new customer record matching predefined persona rules is added to the database When the assignment engine runs Then the correct persona is automatically assigned to the customer profile.
Manual persona override
Given the admin is on a customer’s profile page When they select a different persona and click “Override” Then the chosen persona is saved and used for all subsequent messages to that customer.
Real-time sync with messaging engine
Given a persona is created or updated When the admin saves the changes Then the messaging engine receives and applies the updated persona configuration within 5 seconds.
Persona management UI performance
Given the admin loads the Persona Management interface When retrieving up to 100 persona records Then the page must render within 2 seconds and display no UI errors.
Tone Mapping Engine
"As a system administrator, I want an automated engine that adjusts message tone based on persona so that each customer receives communications in their preferred style."
Description

Implement a core engine that maps each customer persona to the appropriate linguistic style rules, including vocabulary, sentence structure, and emoji usage. The engine should process incoming message content, apply persona-specific transformations, and output a tone-adjusted SMS or email draft. Ensure extensibility to add new tone categories and rules over time.

Acceptance Criteria
Professional Persona Formalization
Given a draft message and a customer assigned the 'Professional' persona, when processed by the Tone Mapping Engine, then the output message uses formal vocabulary, complete sentence structures, and excludes emojis.
Casual Shopper Friendly Tone Application
Given a draft message and a customer with the 'Casual Shopper' persona, when processed by the engine, then the output message employs conversational language, short sentences, and friendly emojis.
VIP Youth Playful Tone Enforcement
Given a draft message and a 'VIP Youth' persona, when the engine applies tone mapping, then the output message includes informal slang, playful sentence fragments, and age-appropriate emojis.
Extensibility for New Tone Categories
When a new tone category and its linguistic rules are added to the engine configuration, then the engine successfully incorporates and applies these rules to incoming messages without requiring code changes.
Real-Time Processing Performance
Given any inbound draft message under normal load conditions, when the Tone Mapping Engine processes it, then the transformed output is returned within 200ms.
Template Variation Library
"As a content specialist, I want a set of prebuilt message templates in different tones so that I can quickly launch campaigns without manual rewriting."
Description

Create a rich library of base message templates for abandoned cart reminders, each with variants optimized for friendly, formal, and playful tones. Store templates in a centralized repository with metadata tags for easy retrieval. Ensure templates support dynamic placeholders (e.g., customer name, cart items) and are version-controlled for auditability.

Acceptance Criteria
Retrieve Template by Tone
Given a user requests templates with tone 'playful', when the query is executed, then the system returns only templates tagged with 'playful', including their base messages and variant identifiers.
Populate Template with Dynamic Placeholders
Given a template contains placeholders for customer_name and cart_items, when rendering for a specific customer, then all placeholders are replaced with correct customer and cart data, preserving punctuation and spacing.
Filter Templates by Metadata Tags
Given a user applies a filter for the 'abandoned_cart' tag, when the filter is executed, then the system returns only templates with the 'abandoned_cart' tag, sorted by creation date in descending order.
Version Control Rollback
Given an admin views the version history of a template, when the admin selects a previous version and confirms a rollback, then the template content reverts to the selected version and a new version entry is created with a timestamp and user ID.
Add New Template Variant
Given a user creates a new 'friendly' variant for an existing template, when the variant is saved, then the repository stores it with the correct tone metadata, increments the version number, and logs the creation event with user ID and timestamp.
Real-Time Tone Selection
"As a growth analyst, I want the system to choose the best message tone based on customer behavior and past campaign data so that recovery rates improve over time."
Description

Design functionality that analyzes each customer’s profile and recent interactions in real time to automatically select the most effective tone category before dispatch. Incorporate performance data (open and click rates) to refine tone selection rules continuously. Provide logging and reporting on tone performance per campaign.

Acceptance Criteria
Persona-Based Tone Selection
Given a customer profile tagged 'Professional', when an abandoned cart message is triggered, then the system selects the 'formal' tone; And the selected tone matches the mapping defined in tone rules.
Performance-Driven Tone Refinement
Given campaign performance data showing a lower open rate for 'playful' tone in segment A, when processing performance metrics, then the system updates tone selection rules to deprioritize 'playful' tone for segment A; And logs the rule change with date and performance metrics.
Real-Time Tone Selection Logging
Given a tone is selected for a customer message, when the message is queued for dispatch, then the system logs the customer ID, selected tone, campaign ID, and timestamp to the tone performance log.
Handling Missing Persona Data
Given a customer with no assigned persona, when an abandoned cart event triggers a message, then the system defaults to the 'friendly' tone; And records a warning entry in the logs indicating fallback tone used.
Manual Override Flagging
Given a manually overridden tone selection for a specific message, when the message is processed, then the system applies the manually selected tone; And marks the event with an override flag in the log.
Admin Configuration Dashboard
"As a product owner, I want a dashboard to monitor and fine-tune the adaptive tone feature so that I can optimize communication strategies without developer involvement."
Description

Build an administrative dashboard that provides visibility into persona assignments, tone engine performance metrics, and template usage statistics. Include controls for adjusting tone mapping weights, enabling or disabling tones per campaign, and overriding selections for individual customers. Ensure role-based access for secure configuration.

Acceptance Criteria
Adjust Tone Mapping Weights
Given an admin with manager role accesses the tone mapping section When they adjust the weight sliders for the 'friendly' and 'formal' tones and click 'Save' Then the system persists the new weights and displays a confirmation message 'Tone weights updated successfully'.
Enable/Disable Tones per Campaign
Given an admin on the campaign settings page When they toggle the 'playful' tone switch for Campaign A to off Then the 'playful' tone is disabled for all messages sent in Campaign A and the toggle state persists after page refresh.
Override Tone for Individual Customer
Given an admin is viewing a specific customer's profile When they select the 'override tone' option and choose 'formal' from the dropdown and click 'Apply' Then the customer's next automated message will use the 'formal' tone regardless of their assigned persona.
Dashboard Role-based Access Control
Given a user with 'viewer' role logs into the admin dashboard When they attempt to access the tone adjustment controls Then the controls are disabled and an 'Access Denied' tooltip appears.
View Tone Engine Performance Metrics
Given an admin with valid credentials navigates to the performance metrics tab When the page loads Then they see real-time data charts for open rates, click-through rates, and conversion rates broken down by tone with data refresh every 5 minutes.

Timing Optimizer

Uses AI-driven analysis of individual engagement metrics to schedule SMS sends at the ideal moment for each persona. Reduces missed opportunities by ensuring messages arrive when customers are most likely to respond and convert.

Requirements

Engagement Data Ingestion
"As an ecommerce founder, I want the system to automatically collect and consolidate customer engagement data across channels so that the Timing Optimizer has accurate inputs to determine the best message send times."
Description

Collect and aggregate real-time engagement metrics from SMS opens, click-throughs, email interactions, and on-site behaviors. Ensure robust data pipelines to ingest, normalize, and store user engagement events securely. Implement connectors to SMS gateway, email service, and e-commerce platform to capture relevant metrics. Provide data validation and error handling to guarantee accuracy and reliability, forming the foundation for the Timing Optimizer's predictive models.

Acceptance Criteria
Real-Time SMS Engagement Data Ingestion
Given a valid connection to the SMS gateway, When an SMS open or click-through event occurs, Then the system ingests the event within 2 seconds and stores it with accurate timestamp and customer identifiers.
Email Interaction Capture and Storage
Given the email service connector is active, When an email open or link click occurs, Then the system captures the event and normalizes it into the unified engagement schema without loss of data fields.
On-Site Behavior Event Normalization
Given a customer browses product pages or adds items to cart on the website, When these events are captured, Then they are ingested within 5 seconds and normalized to include user ID, session ID, event type, and metadata.
Data Connector Error Handling and Retry Mechanism
Given the SMS, email, or e-commerce platform connector experiences a transient failure, When the error occurs, Then the system retries ingestion up to 3 times with exponential backoff and logs errors for any failed attempts.
Secure Data Storage and Access Control Enforcement
Given ingested engagement events, When they are stored in the database, Then all data is encrypted at rest, and access controls ensure only authorized services and users can read or write engagement data.
Optimal Time Prediction Engine
"As a marketer, I want the system to predict the best time to send messages to each customer so that engagement and conversion rates are maximized."
Description

Utilize machine learning algorithms to analyze historical engagement data and persona profiles to predict the ideal send time for each customer. The engine should support continuous learning, automatically retraining models with new data to refine predictions. Provide configurable parameters for model training frequency, feature selection, and prediction thresholds. Ensure the engine delivers predictions in a performant, scalable manner.

Acceptance Criteria
Real-time Prediction Response
Given a prediction request with valid customer ID and timestamp, When the request is sent to the Prediction Engine, Then the engine returns a predicted optimal send time within 200 ms and with a confidence score above the configured threshold.
Automated Model Retraining
Given new engagement data exceeding retraining frequency threshold, When automated retraining is scheduled, Then the model retrains using the latest data within the configured window and logs performance metrics post-training.
Configurable Feature Selection
Given a set of feature selection parameters configured by the admin, When a retraining job is initiated, Then only the selected features are used in model training and the configuration is honored.
Performance and Scalability Under Load
Given 1000 concurrent prediction requests, When the Prediction Engine processes requests, Then 95% of responses must complete within 300 ms without errors.
Integration with Persona Profiles
Given a customer persona profile in the database, When generating a prediction for this customer, Then the engine incorporates persona-specific engagement metrics and returns a personalized optimal send time.
Automated Scheduling Integration
"As a store owner, I want messages to be automatically scheduled and sent at optimal times without manual intervention so that I can maximize customer engagement with minimal effort."
Description

Integrate the prediction engine with the SMS and email delivery system to automatically schedule messages at the predicted optimal times. Ensure seamless API communication for queuing, rescheduling, and dispatching messages. Handle conflicts and system outages by implementing fallback scheduling rules. Provide logging and retry mechanisms to guarantee message delivery integrity.

Acceptance Criteria
Successful Scheduling with Predicted Time
Given an abandoned cart event occurs and the prediction engine returns an optimal send time, when the system queues the message, then the message send timestamp in the delivery system matches the predicted time within a 5-minute tolerance.
Fallback Scheduling on Prediction Engine Unavailability
Given the prediction engine is unreachable or times out, when an abandoned cart event triggers, then the message is scheduled according to fallback rules (default: 2 hours after abandonment) without system errors.
Retry Mechanism on Dispatch Failure
Given a message dispatch attempt fails due to a transient error, when the system retries sending, then it performs up to three retry attempts with exponential backoff intervals (1m, 2m, 4m) and logs each retry action.
Conflict Handling in Schedule Updates
Given a previously scheduled message and a new optimal time update arrives, when the system processes the update, then it replaces the existing schedule with the new time without duplicating or canceling more than one instance of the message.
Comprehensive Scheduling and Dispatch Logging
Given any scheduling, rescheduling, or dispatch event, when the event occurs, then the system logs the event type, timestamp, message ID, user ID, status, and error details (if any) and makes logs retrievable via the admin interface.
Persona Profile Management
"As a campaign manager, I want to manage and update customer personas so that the Timing Optimizer tailors send times according to each persona's unique behavior."
Description

Define and manage customer personas based on demographics, purchase history, and engagement patterns. Store persona attributes and link them to individual customer records. Allow dynamic updates to persona definitions as new data emerges. Enable advanced filtering to assign optimal timing strategies per persona, ensuring personalized message delivery aligned with customer preferences.

Acceptance Criteria
Creating a New Persona Profile
Given an admin is on the Persona Profile Management page When they enter a unique persona name, demographics, purchase history parameters, and engagement patterns Then the system saves the new persona and displays it in the persona list within 2 seconds
Updating an Existing Persona Definition
Given an admin views an existing persona When they modify one or more attributes and click "Update" Then the system persists the changes and the updated attributes are immediately visible in the persona list with a timestamp
Linking Persona to Customer Records
Given a persona profile exists and customer records are available When the admin selects one or more customers and assigns the persona Then each selected customer record shows the persona tag and the customer details page reflects the linked persona
Applying Dynamic Persona Filters for Timing Strategy
Given multiple personas with defined attributes When the admin applies advanced filters to select personas based on specified criteria Then the system filters personas accurately and displays only the personas matching the filter conditions
Automatic Reassignment of Persona Based on New Data
Given customer engagement data is updated When the system runs the nightly persona evaluation job Then customers whose new data fall into different persona definitions are reassigned and a change log entry is created for each reassignment
Timing Optimization Analytics Dashboard
"As a founder, I want to view analytics on how optimized send times are performing so that I can assess ROI and refine my marketing strategies."
Description

Provide a dashboard to visualize the performance of the Timing Optimizer, including metrics such as open rates, click-through rates, conversion rates by send time, and comparative tests between predicted and actual performance. Allow deep-dive analysis with time-series graphs, segmentation filters, and exportable reports. Offer real-time updates and alerts for significant performance changes.

Acceptance Criteria
Real-time Performance Monitoring
Given the dashboard is loaded, when new send performance data arrives, then the open rate, click-through rate, and conversion rate charts update within 5 seconds without requiring a page refresh.
Segmentation Filters Application
Given a marketer selects one or more segmentation filters (e.g., customer persona, geographic region, time-of-day), when the filters are applied, then the time-series graphs update to reflect only the filtered data within 3 seconds.
Comparative Performance Tests
Given the user selects two different send time cohorts, when comparing predicted versus actual performance, then the dashboard displays side-by-side charts showing both predicted and actual open, click-through, and conversion rates with percentage deviation annotated.
Exportable Reports Generation
Given the user clicks the "Export Report" button, when the export is initiated, then a CSV or PDF file containing the currently viewed metrics and applied filters is downloaded within 10 seconds.
Significant Performance Alerts
Given a metric (open rate, click-through rate, or conversion rate) changes by more than 10% compared to the previous day, when this threshold is crossed, then the system sends an in-app alert and email notification to the user within 5 minutes.

Journey Triggers

Defines automated follow-up sequences tailored to persona-specific behaviors—such as first-time browsing, repeat abandoned carts, or VIP purchases. Activates the right campaign at the right moment to guide each customer along a personalized path to purchase.

Requirements

Persona-Based Trigger Detection
"As an ecommerce founder, I want the system to automatically detect and label customer personas so that I can send them personalized follow-up messages that increase conversion rates."
Description

Automatically identify customer personas—such as first-time visitor, repeat abandoner, and VIP purchaser—based on browsing and purchase history. This requirement ensures the system categorizes customers into segments in real time, enabling the activation of tailored follow-up sequences that resonate with each persona’s specific motivations and behaviors.

Acceptance Criteria
First-Time Visitor Segmentation
Given a user with no prior browsing or purchase history, When the user’s first session starts, Then the system assigns the “First-Time Visitor” persona tag within 5 seconds of session initiation.
Repeat Abandoner Detection
Given a user who abandons carts on two separate occasions within a 30-day window, When the user returns to the site, Then the system assigns the “Repeat Abandoner” persona tag and triggers the abandoned cart follow-up journey.
VIP Purchaser Identification
Given a user whose total purchase value exceeds $1,000 in the last 90 days, When the user navigates to any product or checkout page, Then the system assigns the “VIP Purchaser” persona tag and activates the VIP campaign sequence.
Real-Time Persona Update
Given any user whose behavior matches a different persona (e.g., from First-Time Visitor to Repeat Abandoner), When the qualifying event occurs, Then the system updates the persona tag and deactivates the previous journey within 1 minute.
Segment Reassignment on Behavior Change
Given a user tagged with an initial persona who later exhibits behaviors of another persona, When the new behavior threshold is met, Then the system removes the old persona tag and assigns the new persona tag automatically.
Visual Journey Builder Interface
"As a marketer, I want a visual journey builder so that I can intuitively create and modify automated follow-up sequences without writing code."
Description

Provide a drag-and-drop interface for defining and editing journey triggers, conditions, and actions. This visual builder allows users to map out sequences of SMS and email nudges, set decision splits, and preview the path a customer will follow. Integrating this UI into CartLoop simplifies campaign creation and reduces configuration errors.

Acceptance Criteria
Creating a new journey sequence via drag-and-drop
Given the user opens the Visual Journey Builder and drags a "Start" node onto the canvas; When the user connects an SMS action node and configures message content; Then the new sequence is saved and displayed correctly in the journey map.
Setting up decision splits based on customer behavior
Given a journey sequence on the canvas; When the user adds a decision split and sets the condition to "cart total > $100"; Then the builder displays two branches labeled "True" and "False" and validates both.
Previewing the journey path for a specific customer segment
Given a defined journey in the builder and a segmented list of "VIP" customers; When the user clicks "Preview" for a VIP segment; Then the system displays the chronological path with SMS and email events specific to that segment.
Editing existing triggers and actions in the visual builder
Given an existing journey in the builder; When the user selects a trigger or action node and updates its settings; Then the change is immediately reflected in the journey flow and persists after saving.
Validating error handling when configuring invalid trigger conditions
Given the user configures a trigger with missing required fields; When the user attempts to save the journey; Then the builder displays inline validation errors and prevents saving until all fields are corrected.
Conditional Delay and Frequency Settings
"As an ecommerce founder, I want to set specific delays and frequency limits for each follow-up so that customers receive timely reminders without feeling spammed."
Description

Enable configuration of custom delay intervals, time windows, and maximum message frequency for each trigger. Users can specify how long to wait before the next nudge and cap daily or weekly messages per contact. This requirement prevents over-messaging, respects customer preferences, and optimizes timing for higher engagement.

Acceptance Criteria
Delay Interval Configuration
Given a journey trigger configured with a custom delay of X hours, when the triggering event occurs, then the next message is scheduled exactly X hours later.
Time Window Enforcement
Given a defined time window (e.g., 09:00–18:00), when a nudge is due outside this window, then the message is deferred and sent at the next available time within the window.
Daily Message Cap
Given a maximum of N messages per contact per day, when a contact has received N messages in a 24-hour period, then no further messages are sent until the next day.
Weekly Message Cap
Given a maximum of N messages per contact per week, when a contact reaches this weekly limit, then additional messages are withheld until the start of the next week.
Combined Frequency and Delay Validation
Given both delay intervals and frequency caps configured, when multiple triggers activate for the same contact, then messages are scheduled respecting both the delay settings and the daily/weekly limits.
Invalid Zero Value Handling
Given a user attempts to set a delay or frequency cap to zero, when the configuration is saved, then the system displays a validation error and prevents saving the invalid value.
Opt-Out Respect
Given a contact has unsubscribed from messages, when any journey trigger fires, then no messages are sent and the action is logged without retry.
Multi-Channel Nudge Orchestration
"As a shopper, I want consistent, relevant follow-ups across email and SMS so that I receive reminders in the channel where I’m most likely to engage."
Description

Orchestrate cross-channel message sequences, choosing whether to send follow-ups via SMS, email, or both based on persona and channel performance. The system should automatically escalate or switch channels when engagement thresholds are unmet, ensuring the right message reaches the customer through their preferred medium.

Acceptance Criteria
First-Time Abandoner Channel Selection
Given a first-time cart abandonment, when the system detects the event, then an email nudge is sent within 15 minutes; and if the email is not opened within 4 hours, then an SMS nudge is automatically sent within the next hour.
Repeat Abandoner Escalation
Given a customer abandons their cart for the second time within 7 days, when no response is recorded from the first email nudge within 2 hours, then an SMS nudge is triggered immediately; and if the SMS fails to deliver, then a follow-up email is sent after 1 hour.
VIP Customer Multi-Channel Engagement
Given a VIP customer abandons a cart, when the system detects high-value items, then both SMS and email nudges are sent simultaneously within 10 minutes; and if either channel records engagement, then the other channel is paused for that customer.
Low Email Open Rate Channel Switch
Given an email open rate below 20% for a specific persona over the last 3 campaigns, when a new cart abandonment event occurs, then the system defaults to SMS first; and if the SMS is undeliverable, then the system falls back to email.
Channel Performance-Based Orchestration
Given dynamic channel performance metrics, when the defined engagement threshold is not met on the primary channel within the specified timeframe, then the system automatically switches to the secondary channel and logs the switch in the campaign report.
AI-Powered Content Personalization
"As a returning visitor, I want messages that highlight the exact products I left in my cart with personalized incentives so that I’m more motivated to complete my purchase."
Description

Leverage AI to dynamically generate message copy that references individual cart items, browsing history, and persona traits. The personalization engine should adapt tone, product recommendations, and incentives (like discounts) to each customer segment, increasing relevance and driving higher recovery rates.

Acceptance Criteria
First-Time Browsing Abandoned Cart
Given a customer visits the site for the first time and adds an item to their cart but leaves without purchasing, When the AI engine generates an SMS message within 30 minutes of abandonment, Then the message must reference the specific item name, mention the browsing date/time, and include a personalized 10% off first-purchase discount in a friendly, encouraging tone.
Repeat Abandonment by Returning Customer
Given a returning customer abandons their cart for the second time within a 30-day window, When the system constructs an email follow-up, Then the content must reference both their previous and current cart items, acknowledge their history of returning visits, and offer a tailored incentive or product recommendation based on past browsing behavior.
VIP Customer High-Value Cart
Given a VIP-segment customer whose cart value exceeds $200 at checkout abandonment, When generating the follow-up message, Then the AI copy must use an appreciative and exclusive tone, explicitly acknowledge their VIP status, suggest a premium incentive, and recommend complementary high-end products.
Browsing Behavior Across Multiple Sessions
Given a user browses similar categories or products across multiple sessions without adding to cart, When the personalization engine sends an email within 24 hours of last session, Then the message must reference the most recently viewed product, summarize cumulative browsing interests, and recommend three related items with personalized reasons for each.
Discount Incentive A/B Testing
Given an abandonment event triggers for a broad customer segment, When the system splits the audience into two cohorts and generates messages with 10% vs. 15% discounts, Then each recipient must receive the correct discount rate, and the system must track and report conversion rates separately for each cohort.
Journey Performance Analytics Dashboard
"As a product owner, I want to view performance metrics for each follow-up journey so that I can identify high-impact triggers and continuously improve recovery strategies."
Description

Build a dashboard that displays real-time metrics for each journey trigger, including open rates, click-through rates, recovered revenue, and conversion timelines. Users should be able to filter by persona, channel, and date range, and export reports to measure campaign effectiveness and inform optimizations.

Acceptance Criteria
Real-time Metrics Display
Given the user loads the Journey Performance Analytics Dashboard, when the page renders, then open rates, click-through rates, recovered revenue, and conversion timeline metrics for all journey triggers update within 5 seconds with the latest data.
Filter by Persona, Channel, and Date Range
Given the user selects a specific persona, channel, and date range, when filters are applied, then the dashboard displays only metrics that match the selected filters and refreshes within 3 seconds.
Export Reports
Given the user clicks the export button and chooses CSV or PDF, when the export is confirmed, then the system generates and downloads a file containing all currently displayed metrics with applied filters.
Visualization of Conversion Timelines
Given the user views the conversion timeline chart for a selected journey trigger, when hovering over any data point, then a tooltip displays the date, number of conversions, and average time to conversion accurately.
Performance Data Consistency
Given the dashboard metrics are displayed, when comparing against raw backend campaign data, then all displayed values match the source data within a 1% margin of error.

Persona Dashboard

Displays performance metrics segmented by persona, including open rates, click-throughs, and recovery revenue. Provides a clear overview of which profiles deliver the best ROI and highlights areas for message and timing optimization.

Requirements

Persona Filter
"As an ecommerce founder, I want to filter dashboard metrics by persona so that I can focus on the performance of specific customer segments and tailor my follow-up strategies accordingly."
Description

Enable users to select and filter performance metrics by specific customer personas. This requirement ensures that the dashboard displays only the data relevant to the chosen persona, allowing founders to quickly identify which segments are driving the best engagement and revenue. It integrates seamlessly with existing data pipelines and UI components, providing a dynamic filter control that updates charts and tables in real time.

Acceptance Criteria
Selecting a Specific Persona
Given the user is on the Persona Dashboard, When the user selects the 'Holiday Shoppers' persona from the persona filter, Then the dashboard displays only the performance metrics for 'Holiday Shoppers' across all charts and tables; And the filter control reflects 'Holiday Shoppers' as the active selection.
Clearing the Persona Filter
Given the 'Holiday Shoppers' persona is selected, When the user clicks the 'Clear Filter' button or selects the 'All Personas' option, Then the dashboard resets to display metrics for all personas; And the filter shows 'All Personas' as the current selection.
Initial Dashboard Load with All Personas
Given the user navigates to the Persona Dashboard, When the page loads for the first time, Then the dashboard applies 'All Personas' by default, displaying aggregate metrics across all customer segments; And the persona filter shows 'All Personas'.
Loading Indicator during Filter Update
Given the user selects a new persona, When the dashboard is fetching filtered data, Then a loading spinner appears on charts and tables; And once the data is loaded, the spinner disappears and updated metrics render within 2 seconds of selection.
Handling Personas with No Data
Given the user selects a persona that has no associated performance data, When the dashboard applies the filter, Then each chart and table displays a 'No Data Available for this Persona' message in place of metrics; And no errors are thrown.
Key Metrics Overview
"As an ecommerce founder, I want to see a summary of key metrics for each persona so that I can immediately gauge the effectiveness of my messaging campaigns and prioritize optimization efforts."
Description

Display a concise overview of critical performance indicators—such as open rate, click-through rate, and recovery revenue—for each persona. This requirement highlights the most important metrics at a glance, helping users quickly assess which personas deliver the highest ROI and where improvements are needed. It includes metric cards, trend sparklines, and percentage changes from previous periods.

Acceptance Criteria
Persona Metric Cards Display
When the user opens the Persona Dashboard, metric cards for open rate, click-through rate, and recovery revenue are displayed for each persona; each card shows the current period value, a trend sparkline, and percentage change compared to the previous period; data corresponds to the selected date range.
Date Range Selector Interaction
Given the user selects a new date range, when the selection is applied, then all metric cards and sparklines update within 2 seconds to reflect the correct data for that range, and percentage change values are recalculated accurately.
Persona Sorting Performance
When the user sorts personas by recovery revenue or ROI, then the persona list reorders correctly in descending or ascending order based on the selected metric, and the sorting action completes within 1 second.
Trend Sparkline Validation
Sparklines on each metric card accurately represent daily metric values over the selected period with no missing data points, and when the user hovers over any point on the sparkline, a tooltip displays the date and corresponding metric value.
Percentage Change Calculation Accuracy
Percentage change for each metric is calculated correctly as ((current period value - previous period value)/previous period value)*100, displayed with two decimal places and the correct positive or negative sign; if the previous period value is zero, the percentage change field displays "N/A".
Comparative Analysis
"As a marketing manager, I want to compare multiple personas’ performance metrics side-by-side so that I can identify which segments respond best to my SMS and email campaigns."
Description

Provide side-by-side comparisons of persona performance metrics over selectable timeframes. This requirement allows users to compare two or more personas on open rates, click-throughs, and revenue recovery, with interactive charts and tables. It supports multi-select persona comparison and custom date ranges, enabling deep insights into which messaging strategies resonate best with different customer profiles.

Acceptance Criteria
Persona Comparison Setup
Given the user navigates to the Persona Dashboard and selects at least two personas, when they confirm the selection, then a side-by-side comparison table of open rates, click-through rates, and revenue recovery displays for each persona.
Custom Date Range Selection
Given the user opens the date picker and selects a custom start and end date, when the date range is applied, then the comparative metrics update to reflect data only within the selected range.
Interactive Chart Visualization
Given the side-by-side comparison is displayed, when the user hovers over any data point in the charts, then a tooltip shows the exact metric value and persona name for that point.
Metric Accuracy Validation
Given the system retrieves recovery revenue data for each persona in the selected timeframe, when the comparison loads, then the displayed recovery revenue matches the backend data within a tolerance of ±0.01.
Multi-Select Persona Functionality
Given the user clicks the persona multi-select dropdown, when they search and select multiple personas, then all selected personas appear in the comparison view and the dropdown shows the count of selected items.
Custom Alerts
"As a founder, I want to receive alerts when a persona’s performance drops below a set threshold so that I can quickly adjust my outreach strategy to prevent revenue loss."
Description

Implement alert notifications when persona metrics cross predefined thresholds. Users can configure alerts for low open rates, high cart abandonment, or declining recovery revenue. Notifications are delivered via email or in-app messages, enabling proactive adjustments to campaign content or timing. This requirement ensures timely awareness of underperforming segments and opportunities for improvement.

Acceptance Criteria
Low Open Rate Threshold Exceeded
Given a persona’s open rate falls below the user-defined threshold, when this occurs then the system sends an alert via the selected delivery channel within 5 minutes and records the notification in the alert history.
High Cart Abandonment Rate Alert
Given a persona’s cart abandonment rate exceeds the configured limit, when the threshold is breached then an in-app message and/or email alert is generated and delivered to the user’s inbox immediately.
Declining Recovery Revenue Alert
Given a persona’s recovery revenue declines by more than the set percentage over a 24-hour period, when the drop is detected then the system triggers a notification and includes a summary of the decline.
Custom Threshold Configuration
Given a user configures custom thresholds for open rate, abandonment, or revenue and saves their preferences, when they revisit settings then the saved thresholds persist, and alerts are generated based on those values.
Alert Delivery Channel Selection
Given a user selects email, in-app, or both as delivery channels for alerts, when an alert is triggered then the notification is sent through each selected channel without error.
Export Reports
"As an operations lead, I want to export persona performance reports so that I can share them with my team and include them in our regular analytics presentations."
Description

Allow users to export persona performance data and visualizations in CSV and PDF formats. Exports include selected metrics, timeframes, and persona filters, ensuring that stakeholders can review and share insights outside the platform. This requirement supports scheduled report generation and one-click exports directly from the dashboard interface.

Acceptance Criteria
One-Click Export on Persona Dashboard
Given a user is viewing persona performance data on the dashboard, When they click the "Export" button and choose CSV, Then a CSV file containing the selected metrics, timeframe, and persona filter is downloaded; Given the same action and PDF selected, Then a PDF with identical content and visualizations is generated and downloaded; The downloaded file is named "CartLoop_Export_{persona}_{startDate}_{endDate}.{csv|pdf}" and includes a header row with column names.
Scheduled CSV Report Delivery
Given a user schedules a recurring CSV export with defined metrics, timeframe, and personas, When the scheduled time arrives, Then the system emails the CSV report to the user’s registered email address; The email subject reads "Scheduled CartLoop Report - {YYYY-MM-DD}" and the CSV attachment matches the scheduled settings.
Scheduled PDF Report Delivery
Given a user schedules a recurring PDF export with selected parameters, When the scheduled time arrives, Then the system generates the PDF report and emails it to the user with subject "Scheduled CartLoop Report - {YYYY-MM-DD}"; The PDF includes all visualizations and data tables as seen in the dashboard for the selected persona filters and date range.
Export with Multiple Persona Filters
Given a user selects multiple personas in the dashboard before exporting, When exporting to CSV or PDF, Then the report includes separate sections (or CSV tabs) for each persona with the correct metrics and visualizations; Each section/tab is labeled with the persona name.
Handling Large Data Exports
Given a user requests an export that exceeds 100,000 data rows, When exporting, Then the system processes the export within 60 seconds or displays a progress indicator if longer; If the export cannot complete due to size constraints, Then the user receives an alert recommending narrowing the timeframe or reducing persona filters.

Persona Builder

Offers a drag-and-drop interface for creating custom personas based on unique combinations of browsing habits, purchase history, and demographic data. Empowers founders to refine or expand segments to address niche audiences and emerging customer trends.

Requirements

Drag-and-Drop Persona Canvas
"As an ecommerce founder, I want to visually build a persona by dragging attributes onto a canvas so that I can quickly define customer segments without writing code."
Description

An intuitive visual interface that allows users to build and customize customer personas by dragging and dropping attributes such as browsing behavior, purchase history, and demographic data onto a canvas. Benefits include faster persona creation, reduced reliance on technical expertise, and enhanced clarity of customer segments. Integrates seamlessly with existing data sources and the CartLoop platform, enabling real-time persona assembly and immediate use in targeted campaigns.

Acceptance Criteria
Adding Attributes to Persona Canvas
Given the user opens the Drag-and-Drop Persona Canvas, when they drag an attribute from the attribute panel onto the canvas, then a visual card for that attribute is placed at the drop location and displays placeholder values.
Real-time Data Population
Given the user places an attribute on the canvas, when the canvas loads, then the attribute card displays the most recent data from the integrated data sources within 2 seconds.
Removing and Rearranging Attributes
Given multiple attribute cards are on the canvas, when the user drags an existing card to a new position or clicks the remove icon, then the card moves accordingly or is removed and the canvas updates without page reload.
Persona Configuration Persistence
Given the user has arranged attributes and saved the persona, when they return to the Persona Builder, then the saved layout and attribute selections are restored exactly as last configured.
Integration with Campaign Workflows
Given the user finalizes a persona on the canvas, when they click 'Apply to Campaign', then the persona is available in the campaign configuration dropdown and can be selected immediately.
Error Handling for Unsupported Attributes
Given the user attempts to drag an unsupported attribute onto the canvas, when they release the card, then an inline error tooltip appears explaining 'Unsupported attribute: [attribute name]' and prevents the action.
Rule-Based Segmentation Engine
"As an ecommerce founder, I want to set complex logical rules combining behavior and demographics so that I can target niche customer groups effectively."
Description

A flexible rule builder that enables users to create complex segmentation logic by combining multiple conditions (e.g., purchase frequency, cart value, geolocation) using AND/OR operators. This feature enhances precision in targeting niche audiences and accommodates evolving customer trends. It integrates with the CartLoop database to execute these rules dynamically and feed resulting segments directly into SMS and email campaigns.

Acceptance Criteria
Creating a Simple Segmentation Rule
Given the user opens the rule builder interface and selects a single condition (e.g., purchase frequency > 5), When they save the rule, Then a segment is created containing only customers meeting that condition.
Combining Multiple Conditions with AND
Given the user adds two or more conditions joined by an AND operator, When the rule is saved, Then the resulting segment includes only customers who satisfy all specified conditions.
Applying OR Operator in Rule Builder
Given the user adds two or more conditions joined by an OR operator, When the rule is saved, Then the resulting segment includes customers who meet at least one of the specified conditions.
Dynamic Rule Execution and Segment Population
Given a saved segmentation rule, When new customer data enters the CartLoop database, Then the segment updates dynamically within five minutes to include or exclude customers based on the rule.
Geolocation-Based Segmentation
Given the user sets a geolocation condition (e.g., country = ‘US’), When the rule is applied, Then the segment contains only customers located in the specified region.
Integration with SMS and Email Campaigns
Given a segment created by the rule engine, When the user selects it for an SMS or email campaign, Then all members of the segment receive the campaign messages without manual export or import steps.
Live Persona Preview
"As an ecommerce founder, I want to preview my persona in real-time so that I can validate my segment criteria before saving."
Description

A real-time preview module that displays sample customer profiles matching the current persona criteria. Provides instant feedback on segment size, demographic breakdown, and key behavioral metrics. This ensures users can validate and refine their personas before saving, reducing guesswork and iteration time. The preview updates automatically as rules are modified.

Acceptance Criteria
Auto-updating Preview
Given the user modifies any persona rule When the rule is changed Then the preview panel updates automatically within 1 second to reflect the new sample profiles
Accurate Segment Size Display
Given a set of persona filters is applied When the preview loads or updates Then the displayed segment size equals the actual number of matching customer profiles in the database
Demographic Breakdown Accuracy
Given demographic filters in the persona rules When the preview is generated Then the percentage breakdown of demographics (age, gender, location) matches the underlying data within a 2% tolerance
Key Behavioral Metrics Display
Given persona rules that include behavioral criteria When the preview updates Then key metrics (average order value, purchase frequency, cart abandonment rate) are displayed and match the backend calculations
Performance Under High Data Volume
Given a dataset of up to 1 million customer records When the user adjusts persona rules Then the preview updates within 2 seconds without error
No Matching Profiles Handling
Given persona criteria that yield zero matching profiles When the preview updates Then a 'No matching profiles found' message is displayed instead of an empty list
Persona Template Library
"As an ecommerce founder, I want access to pre-built persona templates and the ability to import/export them so that I can reuse and share best practices easily."
Description

A curated collection of pre-built persona templates based on industry best practices and successful campaign data. Users can import, customize, and export these templates, fostering consistency and accelerating persona creation. The library supports sharing across team members and can be extended with user-generated templates for collaborative workflows.

Acceptance Criteria
Import Pre-Built Persona Template
Given the user is viewing the persona template library, when the user clicks “Import” on a selected pre-built template, then the template appears in the user’s personal template list within 5 seconds without errors.
Customize Imported Persona Template
Given the user has imported a template, when the user drags and drops attributes or edits fields, then changes are saved in real time and reflected immediately in the preview pane.
Export Customized Persona Template
Given the user has finalized edits on a custom template, when the user selects “Export” and chooses a file format (JSON or CSV), then the system generates and downloads the file within 3 seconds containing all template data.
Share Persona Template with Team Member
Given the user is viewing a template in their library, when the user enters a teammate’s email and clicks “Share,” then the teammate receives an email invitation with a secure link and gains view/edit access to the template.
Add New User-Generated Persona Template
Given the user creates a new persona from scratch, when the user saves the persona, then it appears in the shared library with user attribution and is available for import by other team members.
Real-Time Data Sync
"As an ecommerce founder, I want my persona definitions to update automatically with new customer data so that my segments remain accurate without manual refreshes."
Description

An automated synchronization service that continuously ingests new customer interactions and purchase data into the persona builder. Ensures that personas reflect the latest customer behaviors and trends without manual refreshes. The service integrates with the CartLoop analytics pipeline, maintaining segment accuracy and relevancy in ongoing campaigns.

Acceptance Criteria
New Customer Interaction Ingestion
Given a new customer interaction event occurs, when the real-time sync service ingests the event within 2 seconds, then the persona builder UI must display the updated interaction data automatically without manual refresh.
Purchase Data Synchronization
Given a completed purchase transaction, when the transaction record is available in the analytics pipeline, then the persona builder’s purchase history segment must reflect the transaction within 60 seconds.
Data Integrity Validation
Given continuous ingestion of events, when the sync service processes a batch of mixed event types, then no duplicate or missing records should exist and checksum validation must pass for every record.
Sync Failure Recovery
Given a transient network outage, when the service automatically retries, then all pending data must be ingested successfully within 5 minutes of the outage and no data loss observed.
High-Volume Event Handling
Given peak traffic of up to 10,000 events per minute, when the sync service processes this load, then 95% of events must be ingested within 5 seconds and no events dropped.

Guided Path

Provides an interactive, step-by-step onboarding flow that tailors each step to your store’s specifics, ensuring you configure key settings in the optimal sequence and eliminating guesswork from the setup process.

Requirements

Step-by-Step Workflow
"As a first-time store owner, I want clear, sequential guidance through the integration steps so that I can set up CartLoop quickly without missing any configuration."
Description

Design an interactive onboarding workflow that guides users through each critical configuration step in sequence. The workflow detects the user’s store platform and adjusts the required steps accordingly, ensuring that each task—from API key setup to message template customization—is presented in a logical order. Visual indicators highlight completed steps and upcoming tasks, reducing setup friction and accelerating time-to-value.

Acceptance Criteria
Platform Detection and Step Sequencing
Given a user’s store platform is identified as Shopify When the user starts the onboarding workflow Then the steps must appear in the defined Shopify order: Connect Store, Authenticate API Key, Customize Templates, Configure SMS Schedule, and Final Review
Visual Progress Indicator Updates
Given the user completes a configuration step When the step is saved Then the step’s visual indicator changes to “completed” and the next step’s indicator is highlighted And the overall progress bar updates to the correct percentage
Dynamic Step Content Rendering
Given the user reaches the API key configuration step When their platform is Magento Then the workflow displays Magento-specific API authentication instructions, field labels, and example values
Skip or Revisit Completed Steps
Given the user has already completed the Template Customization step When they click on that step’s visual indicator Then the workflow expands that step showing existing template values and allows edits without impacting other steps
Final Completion and Next-Action Redirect
Given the user finishes the Final Review step When they click “Complete Setup” Then the system marks the onboarding as completed and redirects the user to the campaign dashboard with a toast notification confirming success
Store Integration Checker
"As a user, I want the system to validate my store connection and settings so that I know immediately if there’s a problem and how to fix it."
Description

Implement an automated diagnostic tool that verifies store connection status and key configuration settings (e.g., API credentials, webhook setup). The checker runs each time the onboarding flow loads, providing real-time feedback and actionable error messages to help users resolve issues before proceeding. Success indicators confirm readiness to move to the next step.

Acceptance Criteria
Store Connection Verification
Given the onboarding flow loads When the Store Integration Checker runs Then the system confirms a successful connection to the user’s ecommerce store and displays a green checkmark next to ‘Store Connected’
API Credentials Validation
Given valid API credentials are configured in the integration settings When the checker validates the credentials Then no error is shown and the user sees a ‘Credentials Verified’ message
Webhook Setup Confirmation
Given the user has set up webhooks in their store When the diagnostic tool checks for webhook endpoints Then the system detects all required webhooks and lists them with status ‘Active’
Error Message Guidance
Given a missing or incorrect configuration is detected When the checker identifies an issue (e.g., invalid API key, missing webhook) Then a clear, actionable error message is displayed, specifying the problem and recommended resolution steps
Success Indicator Display
Given all required configurations pass validation When the integration check completes Then a consolidated ‘Ready to Proceed’ banner appears, and the ‘Next’ button is enabled
Dynamic Content Customization
"As a new user, I want the onboarding flow to reflect my store’s branding and product details so that I feel confident that CartLoop is customized for my business."
Description

Enable users to personalize onboarding prompts based on their store data (e.g., product categories, branding colors). The system dynamically fetches store metadata to tailor instructions, sample messages, and templates to match the store’s look and feel, improving relevance and reducing manual adjustments.

Acceptance Criteria
Store Metadata Fetch on Onboarding Start
Given the user begins the onboarding flow, when the system calls the store metadata API, then it retrieves and displays the store’s product categories and brand color values within 2 seconds.
Dynamic Instruction Personalization
Given the store has defined product categories and brand colors, when sample messages and instructions are generated, then they reference at least two store categories and apply the store’s primary color to key UI elements.
Template Preview Matches Store Branding
Given the store’s branding settings include hex color codes and font preferences, when the user previews an SMS or email template, then text, buttons, and headers precisely reflect the store’s configured colors and fonts.
Fallback Handling for Missing Metadata
Given some store metadata values are unavailable or the API call fails, when the onboarding flow proceeds, then default generic categories and a neutral color palette are applied and a notification ‘Using default settings’ is displayed.
Real-time Update of Custom Content
Given the user updates branding color or adds a new product category during onboarding, when moving to the next step, then the onboarding prompts and templates refresh within 1 second to incorporate the new metadata.
Progress Tracking Dashboard
"As a merchant, I want to view my onboarding progress in one place so that I can quickly see what’s done and what I still need to configure."
Description

Develop a dashboard widget within the onboarding flow that displays overall completion percentage, individual step statuses, and estimated time remaining. Users can see at a glance which steps are pending, review missed tasks, and revisit previous steps. This visibility fosters accountability and motivates users to complete the setup.

Acceptance Criteria
Initial Dashboard Load
Given the user begins the onboarding flow, when the progress tracking dashboard widget loads, then the overall completion percentage displays 0%, each step status displays as 'Pending', and the estimated time remaining equals the total estimated time for all steps.
Step Completion Update
Given the user completes any onboarding step, when the step is submitted successfully, then the dashboard updates the individual step status to 'Completed', recalculates and updates the overall completion percentage accordingly, and refreshes the estimated time remaining within 2 seconds.
Estimated Time Calculation
Given one or more steps are marked as completed or pending, when the dashboard calculates time, then the estimated time remaining equals the sum of time estimates for all remaining pending steps and updates dynamically after each step completion.
Review Missed Tasks
Given a step fails validation or the user skips it, when the dashboard detects an incomplete step, then it highlights missed tasks in red, lists them under a 'Missed Tasks' section, and provides a tooltip or link to the specific step to resolve the issue.
Revisit Previous Steps
Given the user wants to modify completed configurations, when they click on a completed step entry in the dashboard, then the system navigates them back to that step’s onboarding screen and allows edits without resetting subsequent step statuses.
Contextual Help Overlay
"As a user going through setup, I want quick access to explanations and examples so that I can resolve my questions without contacting support."
Description

Introduce on-demand help overlays that provide detailed explanations, tooltips, and links to relevant documentation for each onboarding step. When users hover over or click help icons, contextual guidance appears without leaving the flow, reducing support friction and improving self-service.

Acceptance Criteria
Onboarding Step Help Icon Clicked
Given a user is on an onboarding step with a help icon When the user clicks the help icon Then a contextual overlay appears immediately with detailed explanation and links to relevant documentation
Onboarding Tooltip Hovered
Given a user hovers over a help icon When they pause over it for more than 500ms Then a tooltip appears with correct context-sensitive guidance without user clicking
Documentation Link Accessed
Given the overlay displays links to documentation When the user clicks a documentation link Then the documentation opens in a new browser tab with the correct target URL
Mobile View Overlay Interaction
Given a user on a mobile device When they tap the help icon Then the overlay displays fully within the viewport, supports scrolling if needed, and tapping outside closes it
Overlay Close and Persistence
Given the overlay is open When the user clicks the close icon or taps outside the overlay Then the overlay closes and remains closed until the user triggers it again

Auto-Integrate

Automatically detects and connects with your ecommerce platform, email provider, and SMS gateway—one click is all it takes to link essential integrations and instantly sync data without manual configuration.

Requirements

Platform Auto-Detection
"As an ecommerce store owner, I want the system to automatically detect my ecommerce platform so that I can avoid manual configuration and begin integrations immediately."
Description

Automatically detect the user’s ecommerce platform (Shopify, WooCommerce, BigCommerce, etc.) during initial setup by scanning store URLs and API endpoints. This functionality eliminates manual selection, speeds onboarding, and ensures that CartLoop tailors integration steps to the specific platform’s API structure and data model.

Acceptance Criteria
Detect Supported Platform via Store URL
Given a valid ecommerce store URL, when the system scans the URL, then it must correctly identify the platform (Shopify, WooCommerce, BigCommerce) and display “Platform Detected: [Platform Name]” within 3 seconds.
Handle Unsupported Platform Detection
Given a store URL that does not match any supported platform patterns, when the system completes its scan, then it must display an error message “Platform Not Supported. Please select manually.” and prompt the user to choose from a platform list.
Verify Platform Detection with API Credentials
Given the user’s entered API credentials and store URL, when the system sends a request to the platform’s API endpoint, then it must receive a successful 200 response, confirm the detected platform, and generate the correct integration flow for that platform.
Retry on API Endpoint Timeout
Given an initial API request timeout while detecting the platform, when the system retries detection up to three times with exponential backoff, then it must either succeed in identifying the platform or show a “Detection Timeout. Please try again” message after all retries fail.
User Confirmation of Detected Platform
Given the platform has been automatically detected, when the system displays the detected platform name, then the user must be able to confirm or override the platform selection before proceeding to integration configuration.
Email Provider Auto-Link
"As a marketing manager, I want my email provider to be linked automatically so that I can start sending recovery emails without manual API setup."
Description

Automatically connect the user’s chosen email service provider (e.g., Mailchimp, Klaviyo, SendGrid) via API keys or OAuth flows. The feature should identify supported providers, guide users through secure credential authorization, and validate connectivity by syncing a sample contact list, ensuring reliable email nudge delivery.

Acceptance Criteria
Supported Provider Identification
Given the user accesses the Auto-Integrate Email section, when the system scans available integrations, then it lists all supported email providers correctly based on an updated provider registry.
API Key Authorization Flow
Given a user selects an email provider using an API key, when they enter the API key and submit, then the system validates the key, displays success confirmation, and enables the 'Sync Contacts' button.
OAuth Authorization Flow
Given a user chooses OAuth authentication for a supported email provider, when they complete the OAuth consent screens, then the system stores access tokens securely, displays a successful connection message, and proceeds to the contact sync step.
Sample Contact List Synchronization
Given valid credentials are provided, when the user initiates contact sync, then the system imports at least five sample contacts, displays the total count, and marks the provider connection as active.
Invalid Credential Error Handling
Given a user submits invalid or expired credentials, when the system attempts to connect, then it rejects the credentials, displays an informative error message, and prevents the sync button from activating.
SMS Gateway Auto-Link
"As a small business owner, I want my SMS gateway linked instantly so that I can automate abandoned cart text messages without dealing with manual configuration."
Description

Detect and integrate with popular SMS gateways (e.g., Twilio, Plivo, Nexmo) through one-click OAuth or API key entry. The system should verify the gateway connection by sending a test SMS to confirm message deliverability and import phone number lists, guaranteeing that CartLoop can send AI–personalized SMS nudges.

Acceptance Criteria
OAuth Integration with Twilio
Given the user selects Twilio integration and initiates the OAuth flow, when the user completes authorization, then the system securely stores the OAuth tokens and displays a confirmation message 'Twilio Connected Successfully'.
API Key Integration with Plivo
Given the user selects Plivo integration and enters a valid API Key and Auth Token, when the user submits the credentials, then the system validates them via Plivo's API, stores the credentials securely, and displays 'Plivo Connected Successfully'.
Test SMS Delivery Verification
Given an SMS gateway is linked, when the system sends a test SMS to the configured phone number, then the user receives the SMS within 60 seconds and the system displays 'Test SMS Delivered Successfully'.
Phone Number List Import
Given the SMS gateway connection is verified, when the system fetches the user's phone number lists, then all lists are imported into CartLoop with correct list names and accurate contact counts.
Invalid Credentials Handling
Given the user provides invalid credentials or denies OAuth access, when the system attempts to validate the connection, then an error message is displayed explaining the failure and the user is prompted to retry integration.
One-Click Integration UI
"As a non-technical founder, I want a single interface to connect all integrations so that I can set up CartLoop quickly without navigating multiple screens."
Description

Provide a unified, step-by-step user interface that guides customers through linking their ecommerce platform, email provider, and SMS gateway in a single flow. The UI should display connection status, error messages, and success confirmations, enabling non-technical users to complete all essential integrations with a single click.

Acceptance Criteria
Ecommerce Platform Auto-Detection
Given the user clicks 'Start Integration', when the system scans connected stores, then the user's ecommerce platform is identified within 5 seconds and pre-selected in the UI.
Email and SMS Gateway Setup Success
Given the user selects their email provider and SMS gateway and clicks 'Connect', when valid credentials are submitted, then the UI displays success confirmations for both within 3 seconds and marks them as active.
Integration Flow Error Handling
Given invalid API credentials are entered for any service, when the user submits the credentials, then the UI displays a clear, specific error message indicating which integration failed and suggests corrective actions.
Real-Time Connection Status Feedback
Given ongoing connection attempts, when each integration is in progress, then the UI shows live status indicators ('Connecting', 'Connected', 'Failed') updated every second next to each service.
Single-Click Complete Onboarding
Given all required integrations are detected and valid, when the user clicks 'Complete Setup', then the system finalizes all connections automatically and the UI displays 'Setup Complete' with a summary list of connected services.
Real-Time Data Sync Validation
"As an operations lead, I want real-time alerts for data sync failures so that I can address issues promptly and maintain accurate recovery campaigns."
Description

Implement an automated validation process that continuously monitors data synchronization between CartLoop and connected services. The feature should detect sync errors (e.g., missing records, API failures) in real time, alert users via in-app notifications, and provide actionable steps to resolve issues, ensuring that abandoned cart data remains accurate.

Acceptance Criteria
Missing Cart Record Detection
Given a cart record fails to sync, when the system detects the missing record within 5 seconds, then an error entry is logged and flagged for review.
API Failure Monitoring
Given the connected service API returns a 5xx error, when retry attempts exceed three, then an in-app notification is sent displaying the error code and timestamp to the user.
Data Integrity Verification
Given a batch of cart events is processed, when the synced record count does not match the source count, then a discrepancy report is generated and available in the dashboard within 2 minutes.
User Notification with Resolution Steps
Given a sync error is detected, when the user selects the notification, then a detailed resolution guide with step-by-step actions is presented.
Automatic Recovery After Outage
Given connectivity is restored after an API downtime, when pending syncs exist, then the system automatically retries all pending records and confirms successful syncs to the user within 10 minutes.

Template Vault

Offers a curated library of pre-built workflows, message templates, and automation recipes designed for common use cases, allowing you to launch effective campaigns in seconds rather than hours of manual setup.

Requirements

Template Library Browsing
"As an ecommerce founder, I want to browse a curated library of pre-built workflows and message templates so that I can quickly find a starting point for campaigns without building from scratch."
Description

Provide a searchable, paginated library of pre-built workflows, message templates, and automation recipes tailored for common ecommerce use cases. Users can quickly scan through template thumbnails, view brief descriptions, and see key metadata (e.g., channel, use case, estimated recovery rate) before selecting a template. This feature integrates seamlessly with the existing CartLoop UI, ensuring founders can launch effective campaigns in seconds without navigating complex menus or manually configuring each step.

Acceptance Criteria
Searching for Templates
Given a user enters a keyword in the template library search bar, when the user submits the search, then the system displays only templates whose title, description, or metadata contain the keyword, sorted by relevance and including total result count.
Navigating Template Pages
Given the template library contains more templates than the page limit, when the user clicks 'Next' or 'Previous', then the system updates the template list to the corresponding page, and displays the correct page number and boundary controls.
Filtering Templates by Metadata
Given a user selects one or more metadata filters (e.g., channel, use case, estimated recovery rate), when the user applies filters, then the template list refreshes to show only templates matching all selected filters, and the filter chips reflect active selections.
Previewing Template Details
Given a user clicks on a template thumbnail, when the user opens the preview modal, then the system displays the template’s full description, metadata (channel, use case, estimated recovery rate), and a visual preview of the message/workflow without leaving the library view.
Selecting and Applying a Template
Given a user clicks the 'Use Template' button on a template preview, when the action is confirmed, then the selected template is imported into the campaign builder with all steps pre-populated, and the user is navigated to the campaign edit screen.
Template Preview
"As a user, I want to preview message templates and workflows so that I can evaluate and select the most suitable ones before applying them to my campaigns."
Description

Enable users to open a detailed preview of any template, including the full message content, workflow steps, conditional branches, and placeholder variables. The preview should display the template in context, e.g., as an SMS thread or email mockup, allowing users to toggle between desktop and mobile views. This functionality helps users evaluate and select the most appropriate template before importing it into their account.

Acceptance Criteria
SMS Template Preview Display in Mobile View
Given the user opens the preview for an SMS template When the template loads Then the full message content is displayed in a simulated mobile thread with correct formatting and styling
Email Template Preview with Conditional Branches
Given the user selects an email template that contains conditional branches When the preview is rendered Then each branch path is visualized sequentially with clear labels and decision points
Placeholder Variable Rendering in Template Preview
Given the template includes placeholder variables When the preview initializes Then each placeholder displays its variable name inside double braces and a sample value that matches its data type
Workflow Steps Visualization in Preview
Given the template has associated workflow steps When the preview is displayed Then all steps appear in order with icons or labels for actions, delays, and conditional logic
Desktop vs Mobile Toggle Functionality
Given the template preview is open When the user clicks the view toggle Then the layout switches between desktop and mobile formats, adjusting width, font size, and message container style accordingly
Template Customization Interface
"As an ecommerce founder, I want to customize pre-built templates to tailor messaging and workflow steps to my brand voice and specific campaign requirements."
Description

Offer an intuitive editor for customizing imported templates, allowing users to modify text, images, dynamic tags, call-to-action buttons, timing, and workflow logic without writing code. The interface should include drag-and-drop elements, inline editing, and live preview of changes. Customizations are saved as new templates or applied directly, ensuring brand consistency and personalization for each campaign.

Acceptance Criteria
Inline Text and Dynamic Tag Editing
Given a user opens the template editor, when they click on a text block, an inline text editor and dynamic tag dropdown appear; upon editing and selecting a tag, the updated text with the correct placeholder displays immediately; when the user clicks save, the text changes persist in the template.
Drag-and-Drop Element Placement
Given a user is customizing the template layout, when they drag an image, button, or text block from the sidebar onto the canvas, the element snaps into place, and the canvas updates accordingly; if the user moves or resizes the element, the layout adjusts without overlap or loss of content.
Live Preview Update
Given a user modifies any element (text, image, tag, CTA, timing), when the change is made, the live preview pane reflects the update in real time without page reload; preview accurately represents the final message appearance on desktop and mobile views.
Call-to-Action Button Configuration
Given a user selects a CTA button in the editor, when they access the button settings, they can modify the label text, URL link, color, and style using inline controls; upon saving, the updated CTA appears in the template and functions correctly when clicked in both preview and live campaign tests.
Template Timing and Workflow Logic Adjustment
Given a user is editing automation timing or workflow logic, when they open the timing/workflow settings panel, they can adjust send delays, branching conditions, and triggers via drag-and-drop or input fields; saved changes update the workflow diagram and scheduling summary without errors.
Save Customization as New Template
Given a user completes custom edits, when they click “Save as New Template,” they are prompted to enter a template name and category; upon confirmation, the new template appears in the Template Vault list with correct name, category, and preview image.
Template Filtering and Search
"As a user, I want to filter and search templates by category, channel, and performance rating so that I can find the most relevant template quickly."
Description

Implement advanced filtering and search capabilities within the template vault, letting users filter by channel (SMS, email), use case (abandoned cart, win-back, VIP offers), performance metrics, and popularity. Users can also sort results by date added, recovery rate, or user rating. This feature reduces time-to-launch by helping founders quickly locate the most relevant templates.

Acceptance Criteria
Filter Templates by Channel
Given the user is on the Template Vault page, When they select the SMS channel filter, Then only templates designated for SMS are displayed in the results.
Filter Templates by Use Case
Given the user is on the Template Vault page, When they select ‘abandoned cart’ as the use case filter, Then only templates tagged with ‘abandoned cart’ appear in the list.
Sort Templates by Recovery Rate
Given the user is viewing filtered templates, When they choose to sort by recovery rate descending, Then the template list is ordered from highest to lowest recovery rate.
Search Templates by Keyword
Given the user enters a keyword into the search bar, When they submit the search, Then the results include only templates whose titles or descriptions contain that keyword.
Apply Multiple Filters Simultaneously
Given the user is on the Template Vault page, When they apply channel, use case, and popularity filters at once, Then the results reflect only templates that meet all selected criteria.
Template Usage Analytics
"As a user, I want to see analytics on how each template performed across my campaigns so that I can identify high-performing ones and optimize future outreach."
Description

Provide analytics dashboards that track performance metrics for each template used, including open rates, click-through rates, conversion rates, and revenue recovered. Display comparative charts showing how different templates perform over time and benchmark against account averages. This insight allows users to identify high-performing templates and optimize future campaigns.

Acceptance Criteria
Dashboard Metrics Load
Given a user selects a template on the analytics dashboard, when the dashboard loads, then the system displays the open rate, click-through rate, conversion rate, and recovered revenue for the past 30 days, and these values match the backend data within a 1% margin of error.
Time-based Performance Comparison
Given a user selects two or more templates and a date range, when the comparison chart is generated, then the chart shows comparative open rates, click-through rates, conversion rates, and recovered revenue for each template over the selected period, with clear legends and tooltips.
Benchmark Against Account Averages
Given a user views a template’s performance, when the benchmark overlay is enabled, then the dashboard displays the template’s metrics alongside the account average metrics for the same period, highlighting deviations in percentage.
Template Revenue Contribution Drill-down
Given a user clicks on a template’s recovered revenue figure, when the drill-down view opens, then the system lists individual orders attributed to that template, including order ID, recovery date, and revenue amount, sortable by date and revenue.
Export Performance Report
Given a user opts to export analytics, when the export button is clicked, then a CSV report is generated and downloaded containing template name, date range, open rate, click-through rate, conversion rate, recovered revenue, and benchmark comparison, completing within 10 seconds for up to 1,000 records.

Progress Beacon

Displays a visual onboarding dashboard that tracks your setup progress in real time, highlights completed milestones, and clearly outlines next steps—keeping you motivated and on track to finish setup quickly.

Requirements

Real-Time Progress Bar
"As an ecommerce founder, I want to see my setup progress update instantly as I complete each task so that I can stay informed and motivated to finish the onboarding process."
Description

A dynamic visual indicator that updates in real time to reflect the user’s current position in the onboarding workflow, providing immediate feedback on completed and remaining steps to maintain engagement and clarity throughout setup.

Acceptance Criteria
Initial Progress Bar Rendering
Given the user starts the onboarding workflow, when the progress bar component loads, then it displays at 0% with the first step highlighted.
Dynamic Update on Step Completion
Given the user completes a setup step, when the step is marked complete, then the progress bar animates to the correct new percentage reflecting the number of completed steps out of total.
Persistence Across Page Reloads
Given the user reloads or navigates away and returns to the onboarding page, when the page finishes loading, then the progress bar retains and displays the accurate progress level saved from the previous state.
Responsive Design Compatibility
Given the user views the onboarding on various screen sizes, when the viewport is resized or accessed on mobile, then the progress bar scales appropriately and remains fully functional.
Error Handling on Update Failures
Given a server or network error occurs during a progress update, when the update fails, then the progress bar retains its last valid state and an inline error message prompts the user to retry.
Interactive Milestone Indicators
"As a new user, I want to click on a milestone to view instructions and jump to that setup step so that I can efficiently complete my onboarding without confusion."
Description

Clickable milestone markers that display detailed information, tips, and next actions when hovered or clicked, enabling users to understand requirements and navigate directly to incomplete steps within the onboarding dashboard.

Acceptance Criteria
User clicks on an incomplete milestone marker
Given the user is viewing the onboarding dashboard with at least one incomplete milestone When the user clicks on an incomplete milestone marker Then a detail panel must appear displaying the milestone title, description, personalized tips, and a clear call-to-action to complete the step
User hovers over a completed milestone marker
Given the user is viewing the onboarding dashboard with completed milestones When the user hovers over a completed milestone marker Then a tooltip must appear showing the milestone details and the marker should visually highlight to indicate interactivity
User clicks on incomplete milestone marker to navigate to step
Given the user is viewing an incomplete milestone marker When the user clicks the marker’s “Go to step” action within the detail panel Then the system must navigate the user directly to the associated setup page or section
User interacts with milestone on mobile device
Given the user is accessing the onboarding dashboard on a mobile device When the user taps a milestone marker Then a full-screen detail overlay must appear correctly formatted without obscuring navigation controls
User clicks the milestone marker again to close details
Given the user has a milestone detail panel open When the user clicks the same milestone marker again Then the detail panel must close and focus must return to the main onboarding dashboard
Personalized Next-Step Suggestions
"As a busy founder, I want to receive clear recommendations on what to do next so that I can complete my onboarding quickly without having to figure out the entire process myself."
Description

An AI-driven module that analyzes user progress and suggests the most relevant next action, highlighting the next step with contextual guidance to streamline setup and reduce decision paralysis.

Acceptance Criteria
First-time User Onboarding
Given a new user has completed at least one setup milestone, when they open the onboarding dashboard, then the system highlights the AI-generated most relevant next action with a descriptive title and direct action button.
Resuming Interrupted Setup
Given a returning user who paused setup over 24 hours ago, when they revisit the onboarding dashboard, then the AI suggestion surfaces the incomplete step as the top recommendation with contextual rationale.
High-complexity Feature Guidance
Given the next recommended step involves integrating the SMS API, when the user selects this suggestion, then a contextual help modal appears outlining the required configuration steps and example code snippets.
Progress Completion Notification
Given the user completes any setup milestone, when the dashboard records completion, then within three seconds the AI-driven next-step suggestion appears prominently at the top of the dashboard.
Mobile App Contextual Prompt
Given a user accesses the onboarding flow on a mobile device, when the next step is pending, then a responsive next-step suggestion appears above the fold and is tappable to navigate directly to that action.
Completion Milestone Alerts
"As a user, I want to receive alerts when I reach major setup milestones so that I feel recognized and motivated to continue to full completion."
Description

Automated notifications and visual cues triggered when key milestones are reached or the setup is nearly finished, encouraging users to continue and celebrate progress toward completing the onboarding journey.

Acceptance Criteria
Setup Milestone 1 Completion Alert
Given the user completes the first setup milestone, when the milestone is marked completed, then an in-app alert must appear within 5 seconds displaying the milestone name and a checkmark icon, and the corresponding dashboard progress indicator is updated.
Near-Completion Threshold Alert
Given the user has completed 80% of setup steps, when the system detects this threshold, then a near-completion alert must be displayed prominently with the message 'You're almost there! Complete one more step to finish setup.'
Final Milestone Celebration Alert
Given the user completes the final setup step, when the system registers the completion, then a confetti animation and a congratulatory banner should be displayed, and an SMS notification sent confirming setup completion.
Idle Progress Reminder Alert
Given the user has not completed any milestone in 24 hours since their last milestone, when 24 hours elapse, then the system must send an in-app reminder notification and an email reminder highlighting the next milestone to complete.
Alert Dismissal Handling
Given an alert is displayed, when the user dismisses the alert, then the alert should be removed from the dashboard view and the dismissal event logged in analytics.
Responsive Dashboard Design
"As an on-the-go entrepreneur, I want the progress dashboard to display correctly on my smartphone so that I can track and complete my setup from anywhere."
Description

A mobile-first responsive layout that ensures the onboarding progress dashboard adapts seamlessly to various screen sizes and devices, maintaining usability and visual clarity across desktops, tablets, and smartphones.

Acceptance Criteria
Mobile Home Screen View
Given a user opens the onboarding dashboard on a smartphone in portrait mode, when the page loads, then all progress indicators and text elements must resize to fit the screen width without horizontal scrolling, maintain legibility (font size ≥14px), and display touch targets ≥44px.
Tablet Landscape Orientation
Given a user views the onboarding dashboard on a tablet in landscape orientation, when the viewport width is between 768px and 1023px, then the dashboard should display milestones in two columns with consistent spacing (minimum 16px) and touch targets of at least 44px × 44px.
Desktop Full Screen
Given a user accesses the onboarding dashboard on a desktop browser with viewport width ≥1024px, when the page renders, then all dashboard components align according to design specifications, next-step indicators remain fully visible without overlap, and no horizontal scrollbar appears.
Responsive Element Reordering
Given a user resizes the browser window across responsive breakpoints, when the width crosses defined thresholds (e.g., 768px, 1024px), then milestone elements must reorder from multiple columns to a single column or vice versa as per design, with no content truncated or hidden.
Progress Beacon Touch Interaction
Given a user taps on a milestone icon on any device, when the tap occurs, then the milestone expands smoothly to reveal details, all interactive elements remain within 8px of design margins, and no rendering glitches occur.

Contextual Coach

Delivers in-app, context-sensitive tips, tooltips, and short video walkthroughs right where you need them, providing on-the-spot guidance to address questions and reduce friction during configuration.

Requirements

Automatic Context Detection
"As a new CartLoop user, I want the app to automatically detect where I am in the setup process so that I can receive guidance relevant to my current task without searching for help."
Description

The system monitors the user's navigation and interactions within the CartLoop dashboard, identifying the current module, step, or configuration area. By mapping UI elements and detecting user input patterns, it ensures that the coach delivers relevant tips aligned with the user's current task. Integrates seamlessly with the existing UI event listeners, triggering context assessments without noticeable latency and without requiring manual input from the user. Expected outcome: increased user proficiency and reduced configuration errors by providing timely guidance.

Acceptance Criteria
Module Detection on Dashboard Entry
Given a user navigates to the Campaigns module, When the module's UI elements are rendered, Then the system identifies the 'Campaigns' context within 300ms and triggers the appropriate coach tip.
Configuration Step Context Recognition
Given a user is on step 3 of the email setup wizard, When the user interacts with the form field, Then the system detects the 'Email Setup Step 3' context and displays the relevant tooltip.
UI Element Interaction Response
Given a user clicks on the 'Add New Integration' button, When the button click event is fired, Then the system accurately maps the UI element to the 'Integration Setup' context and launches the contextual video walkthrough.
Real-Time Context Switching
Given a user switches from the 'Settings' module to the 'Analytics' module, When the new module's view is loaded, Then the system clears the previous context, detects the 'Analytics' context within 400ms, and provides the correct tips without manual refresh.
Seamless Event Listener Integration
Given UI event listeners are registered, When user actions occur across various modules, Then context assessments are triggered automatically with no console errors and within acceptable latency thresholds.
Dynamic Tooltip Display
"As a user configuring my email campaigns, I want short tooltips to appear on relevant fields so that I understand what each option does without leaving the page."
Description

Provide unobtrusive tooltip pop-ups anchored to relevant UI elements that display concise text instructions when a user hovers over or enters a configuration section. Tooltips adapt to the user's progress, offering step-by-step assistance. Designed to be lightweight, mobile-responsive, and visually consistent with CartLoop's UI. Outcome: immediate clarification of features and parameters, reducing user confusion.

Acceptance Criteria
Hover-Triggered Tooltip on Desktop
Given a user on desktop viewing the configuration section, When the user hovers over a configurable UI element for more than 200 milliseconds, Then a tooltip with context-sensitive text appears anchored to that element and disappears when the user moves the mouse away.
Step-Adaptive Tooltip Content
Given a user progressing through step N of the setup wizard, When the user enters step N+1, Then the tooltip content updates to reflect the next set of instructions relevant to that step.
Mobile Tooltip Responsiveness
Given a user on a mobile device taps the info icon next to a configuration field, Then a tooltip displays within the viewport bounds, is readable without horizontal scrolling, and can be closed with one tap on a close icon.
UI Theme Consistency
Given the application is in light or dark mode, When a tooltip is displayed, Then its styling (colors, fonts, shadows) matches the active UI theme and passes WCAG AA contrast requirements.
Performance Impact
Given the configuration page loads, When tooltips are initialized, Then page load time increases by no more than 100ms and memory usage for tooltip initialization remains under 5MB.
Embedded Video Walkthroughs
"As a CartLoop administrator, I want to watch a quick video walkthrough of setting up SMS templates so that I can follow along and configure the templates correctly."
Description

Support inline embedding of short video tutorials that autoplay muted when a user requests additional detail via a help icon. Videos are pre-loaded to minimize buffering, include captions, and can be expanded to full-screen. Integrates with the content management system to allow easy updates. Outcome: deeper learning for complex workflows through visual demonstration.

Acceptance Criteria
Autoplay Muted Playback
Given a user clicks the help icon for a walkthrough video When the inline video container is rendered Then the video begins playing automatically within 2 seconds And the audio is muted by default
Pre-loaded Video Playback
Given the page loads the embedded video component Then the first 5 seconds of the video are pre-loaded and buffered in the background So that when the user clicks play, playback starts immediately without noticeable buffering
Caption Availability
Given the video starts playing Then captions are displayed on-screen by default And captions accurately correspond to the spoken content And a control allows toggling captions on/off
Full-screen Expansion
Given the user clicks the full-screen button Then the video enters full-screen mode and maintains the current playback position And controls (play/pause, close) remain accessible in full-screen And exiting full-screen returns to the inline view seamlessly
CMS Integration for Video Updates
Given an admin uploads a new version of a video through the CMS Then the updated video replaces the previous version in the inline component within 5 minutes And the video metadata (title, captions) is updated without requiring a code deployment
Coach Configuration Panel
"As a product manager, I want to customize which tips appear for different user segments so that I can test and optimize the onboarding experience."
Description

Introduce an admin panel where product managers can curate coaching content, schedule tip display conditions, and define user segments. The panel includes a drag-and-drop interface for mapping tips to UI components and A/B testing controls. Integrates with roles and permissions. Outcome: tailored coaching experiences and data-driven optimization.

Acceptance Criteria
Mapping Tips to UI Components
Given a product manager on the Coach Configuration Panel, when they drag a coaching tip onto a target UI component and drop it, then the mapping is saved and the tip appears in the component’s configuration list.
Scheduling Tip Display Conditions
Given a coaching tip selected in the configuration panel, when the product manager defines display triggers (e.g., first login, after purchase) and saves settings, then the tip is shown only under the specified conditions in the preview mode.
Defining User Segments for Tips
Given the segment builder in the Coach Configuration Panel, when the product manager selects user attributes (e.g., role=shopper, purchaseHistory>3) and applies the segment, then only users matching those attributes will see the associated tips.
Integrating with Roles and Permissions
Given a user with admin privileges accesses the configuration panel, then they can create, edit, and delete coaching tips; given a non-admin user attempts access, then they receive an authorization error.
A/B Testing Controls for Tips
Given the A/B testing section is open, when the product manager configures variant percentages and assigns different tip versions, then the system splits traffic accordingly and records display metrics for each variant.
Coaching Performance Analytics
"As a UX researcher, I want to see how often users engage with contextual tips and videos so that I can measure the impact and refine content."
Description

Provide a dashboard showing metrics such as tip views, dismissals, video plays, and subsequent user actions. Enables filtering by date, user segment, and tip type. Data exports and real-time updates included. Outcome: Insight into coaching effectiveness and ROI for feature adoption.

Acceptance Criteria
Weekly Overview Report Generation
Given the user selects the past 7-day date range on the Coaching Performance Analytics dashboard When the dashboard computes metrics Then it displays total tip views, tip dismissals, video plays, and subsequent user actions aggregated by day
Filtering by User Segment
Given the user filters metrics by a specific user segment When the filter is applied Then the dashboard updates to show only tip views, dismissals, video plays, and user actions for that segment
Real-Time Dashboard Updates
Given live user interactions occur When a new tip view, dismissal, or video play is recorded Then the dashboard refreshes within 5 seconds to reflect the updated counts
Data Export of Coaching Metrics
Given the user clicks the export button When the export parameters (date range, segment, tip type) are confirmed Then a CSV file is generated containing all displayed metrics and is downloaded to the user’s device
Trend Analysis of Tip Effectiveness
Given the user selects a custom date range longer than 30 days When the dashboard displays trend charts Then it shows line graphs for tip views, dismissals, video plays, and conversion actions with data points for each week

Buddy Chat

Integrates an AI-powered chat assistant that answers questions, suggests best practices, and helps troubleshoot issues in real time—offering personalized support without needing to leave the onboarding flow.

Requirements

Real-time Chat Integration
"As a new ecommerce founder, I want to ask questions within the onboarding flow so that I can receive immediate guidance without interrupting my setup process."
Description

Embed an AI-powered chat interface directly within the onboarding flow, enabling users to ask questions and receive instant responses without leaving the setup screens. The chat window should be responsive, context-aware, and seamlessly integrated with the product's UI. It must load quickly, maintain session continuity as the user navigates onboarding steps, and support rich media such as text, links, and images for clear, actionable guidance.

Acceptance Criteria
Instant Chat Load on Onboarding Screen
Given the user accesses any onboarding screen When the page finishes rendering Then the chat interface loads and is interactive within 2 seconds
Seamless Session Continuity
Given the user engages in a chat Then navigates to a different onboarding step When they return to the chat window Then the entire chat history and context remain intact without reloading
Context-Aware Response Accuracy
Given the user is on a specific onboarding step When they ask a question related to that step Then the AI assistant’s response references the current step context and provides relevant guidance
Rich Media Rendering
Given the assistant sends messages containing text, links, or images Then the chat interface displays clickable links and inline images correctly without layout issues
Responsive Chat UI Across Devices
Given the user accesses the onboarding flow on mobile or desktop When they change screen size or orientation Then the chat window adjusts layout and remains fully functional
Contextual Guidance Engine
"As a founder setting up CartLoop, I want the chat assistant to understand which setup step I’m on so that I receive tailored instructions relevant to my current task."
Description

Develop an AI-driven context detection system that identifies the user’s current onboarding step and dynamically provides relevant instructions, tips, and best practices. The engine should analyze UI state, user inputs, and progress milestones to tailor responses, ensuring each suggestion aligns with the user’s workflow and minimizes confusion or backtracking.

Acceptance Criteria
Onboarding Step Detection
Given a user navigates to any onboarding step When the Contextual Guidance Engine analyzes the UI state Then it correctly identifies and labels the current step with at least 95% accuracy.
Payment Integration Tip Delivery
Given a user is on the Payment Integration step and has not selected a payment gateway When the engine detects this state Then it displays a contextual tip suggesting they choose a gateway and lists three recommended options.
Error Troubleshooting Suggestions
Given a user encounters an error code “SHIP-ERR-01” during shipping setup When the engine recognizes the error Then it provides three specific troubleshooting steps tailored to resolving that error.
Dynamic Guidance Update
Given a user modifies the Store Name input field When the field loses focus Then the engine evaluates the new value and updates its guidance to flag reserved terms or naming conflicts.
Fallback Guidance for Unrecognized States
Given the engine cannot map the current UI state to any known onboarding step When this occurs Then it presents a default help message and prompts the user to describe their issue.
Knowledge Base Connectivity
"As a user seeking information, I want the chat to pull from the product’s FAQ and documentation so that I get accurate, consistent answers."
Description

Integrate the chat assistant with the product’s centralized knowledge base, including FAQs, help articles, and documentation. The system should fetch and present accurate information in response to user queries, keeping content up to date and consistent with product changes. It must handle lookups efficiently and escalate to fallback messaging when no matching content is found.

Acceptance Criteria
User asks a known question from FAQ
Given a question that exists in the knowledge base, When the user submits it via the chat assistant, Then the assistant returns the correct answer snippet with title and link within 2 seconds, with at least 95% accuracy.
User requests detailed help on a topic
Given a user requests detailed guidance on a specific feature, When the user submits the request via the chat assistant, Then the assistant returns the top 3 most relevant help articles including title, summary, and link, ranked by relevance score.
User query not found in knowledge base
Given a user query with no matching content in the knowledge base, When the assistant performs the lookup, Then the assistant responds with a standardized fallback message within 1 second and offers an option to connect to human support.
Knowledge base content update propagation
Given new or updated content is published to the knowledge base, When the content is saved, Then the chat assistant reflects the updated information in responses within 5 minutes of publication.
High volume query lookup performance
Given up to 100 concurrent users querying the knowledge base, When the chat assistant processes requests under peak load, Then the average lookup latency remains under 1 second for at least 95% of requests.
Troubleshooting Assistance Module
"As a user encountering errors, I want the chat assistant to troubleshoot issues in real time so that I can resolve problems without contacting support."
Description

Implement a troubleshooting module within the chat assistant that recognizes common errors and configuration issues during onboarding. The assistant should parse error messages or user descriptions, map them to known solutions, and guide the user through resolution steps. Logging and analytics should capture unresolved issues for product team review.

Acceptance Criteria
Error Message Recognition During Setup
Given a known onboarding error appears, when the chat assistant parses the error message, then it retrieves and displays the correct solution from the knowledge base within 5 seconds and logs the event.
User-Described Issue Resolution
Given a user submits a free-text description of a configuration issue, when the assistant processes it using NLP, then it matches it to a known solution with at least 90% mapping accuracy and presents clear, step-by-step resolution instructions.
Fallback Unresolved Issue Logging
Given the assistant cannot match an error or description to any known solution, when this occurs, then it logs the issue with timestamp, user input, and context data and generates an alert in the analytics dashboard within 15 minutes.
Guided Resolution Follow-through
Given the assistant provides multi-step troubleshooting guidance, when the user indicates completion of each step, then the assistant validates the result before proceeding to the next step, achieving at least an 80% completion rate for all steps.
Analytics Reporting of Resolution Outcomes
After each troubleshooting session, when the issue is resolved or escalated, then analytics capture resolution status, time to resolution, and error frequency and display them accurately on the admin dashboard.
Personalized Onboarding Suggestions
"As a founder configuring my account, I want the assistant to suggest best practices based on my store data so that I optimize my abandoned cart recovery."
Description

Leverage user-specific data such as store size, product categories, and marketing goals to generate personalized best-practice recommendations during onboarding. The chat assistant should analyze this data to suggest optimal settings, messaging templates, and segmentation strategies that align with the user’s profile and maximize recovered revenue.

Acceptance Criteria
Small Store Quick Setup
Given a user with a store of fewer than 50 products, when the chat assistant runs the onboarding analysis, then it suggests at least three messaging templates optimized for a small catalog.
Large Store Segmentation Planning
Given a user with more than 500 products, when the assistant reviews product categories, then it provides a segmentation strategy of no more than five groups with recommended rules for each segment.
Marketing Goal Alignment
Given a user specifying a recovery rate goal of at least 20%, when the assistant analyzes their marketing objectives, then it generates two personalized email and SMS sequence templates aligned with the stated target.
Holiday Promotion Preparation
Given onboarding occurs between November 1 and December 31, when the chat assistant detects the holiday timeframe, then it offers three date-specific promotional templates with scheduling recommendations for peak engagement.
Cross-Sell Strategy Suggestion
Given a user has multiple product categories and purchase history is available, when the assistant examines past orders, then it recommends a targeted cross-sell campaign suggesting items from one category to customers who bought from another.
Feedback Capture and Improvement
"As a user, I want to rate the chat assistance so that feedback can improve future responses."
Description

Incorporate a feedback mechanism into the chat assistant that prompts users to rate the helpfulness of responses and submit comments. The system should aggregate feedback, identify response gaps, and facilitate continuous training of the AI model. Analytics dashboards must provide visibility into satisfaction metrics and areas for enhancement.

Acceptance Criteria
User Rates AI Response
Given the AI assistant has provided a response When the user is prompted to rate Then the user can select a star rating from 1 to 5 and submit it successfully And the rating is recorded in the feedback database within 2 seconds
User Submits Text Feedback
Given the user has rated the AI response When the user chooses to leave a comment Then a text input field accepts up to 500 characters with a live character counter And upon submission a confirmation message is displayed and the comment is stored in the feedback system
Feedback Aggregation Dashboard
Given the admin accesses the analytics dashboard When feedback data is loaded Then average satisfaction scores are displayed by date and topic And key metrics include total ratings, response count, and trending improvement areas
Identify Response Gaps
Given weekly feedback summaries are generated When ratings below 3 stars are present Then the system compiles a report highlighting at least 5 common low-rated response patterns with example transcripts
Continuous Training Trigger
Given feedback collection is ongoing When 100 new low-rated feedback items are recorded Then the system automatically triggers the AI model retraining pipeline and logs the retraining job ID in the audit trail

Product Ideas

Innovative concepts that could enhance this product's value proposition.

Slack Cart Siren

Sends instant Slack alerts for abandoned carts over $100, enabling swift recovery outreach with contextual cart details.

Idea

Checkout Replay

Records customers’ checkout sessions for visual playback, revealing exact drop-off clicks and form frustrations to optimize flows.

Idea

PayLink Express

Embeds one-click payment links in SMS, letting customers complete purchases directly in chat with secure tokenized checkout.

Idea

Persona Pulse

Analyzes browsing and purchase data to assign dynamic personas, tailoring SMS tone and timing per customer segment for higher engagement.

Idea

Onboard Buddy

Guides new users through setup with interactive prompts, auto-configuring integrations, slashing onboarding time by 50%.

Idea

Press Coverage

Imagined press coverage for this groundbreaking product concept.

P

CartLoop Unveils Dynamic Personalization to Supercharge Abandoned Cart Recovery

Imagined Press Article

ATLANTA, GA – 2025-06-27 – CartLoop, the leading AI-driven cart recovery platform, today announced the launch of its Dynamic Personalization feature, a groundbreaking capability that delivers one-to-one messaging tailored to individual customer profiles in real time. This new innovation leverages advanced machine learning algorithms to dynamically insert personalized recommendations, custom offers, and customer names into SMS and email nudges—dramatically improving engagement and conversion rates for abandoned carts. By combining real-time browsing data, past purchase history, and demographic signals, Dynamic Personalization enables ecommerce founders to craft messages that resonate on a personal level without manual segmentation or custom copywriting. The feature analyzes each cart abandonment event and automatically generates a unique message that reflects the shopper’s interests, recent behavior, and preferred brand tone. Rather than sending generic reminders, merchants can now deliver messages that suggest complementary items, highlight limited-time discounts, or reaffirm key product benefits based on each shopper’s journey. “Delivering relevant, personalized communication is the key to recovering lost revenue,” said Jane Thompson, CEO of CartLoop. “Dynamic Personalization eliminates the guesswork, enabling founders to focus on strategic growth while our AI crafts messages that feel authentic and timely to each customer. The result is a seamless blend of efficiency and human touch that drives stronger engagement and higher recovery rates.” Dynamic Personalization integrates seamlessly with existing CartLoop workflows, supporting both standalone triggers and multi-step follow-up sequences. Users can configure default personalization rules or refine them via an intuitive interface that offers live previews. This ensures that merchants maintain full control over brand voice and messaging guidelines. The feature also supports automated A/B testing, allowing teams to experiment with different personalization strategies and measure their impact on recovery metrics via CartLoop’s robust analytics dashboard. Built on CartLoop’s secure AI infrastructure, Dynamic Personalization ensures that sensitive customer data is processed in a privacy-compliant environment. The feature leverages encrypted token vaults to safeguard payment information and adheres to GDPR, CCPA, and industry-standard security protocols. “Our customers rely on us to handle their data responsibly,” said Michael Zhang, CTO of CartLoop. “With Dynamic Personalization, we’ve integrated advanced encryption, anonymized data processing, and rigorous access controls to ensure every message delivers relevance and security in equal measure.” Early adopters have already reported impressive results. During a closed beta program, boutique retailer Urban Muse saw a 25% increase in recovered revenue within two weeks of activation. “We were stunned by how quickly our recovery rates improved,” said Sarah Patel, Growth Hacker at Urban Muse. “The AI-generated messages felt like our own marketing team’s work. We experienced a 30% lift in click-throughs and a 20% reduction in manual follow-up efforts.” Dynamic Personalization extends to rich media content, enabling merchants to embed dynamic banners, product images, and custom pay links within SMS messages. Multiple payment options—including credit cards, digital wallets, and installment plans—are supported to minimize friction and cater to customer preferences. Together, personalization and one-click conversion paths help merchants protect shopping momentum and reduce drop-offs. The paylink insights module offers real-time tracking of deliveries, click-throughs, conversions, and revenue at the individual campaign level. Persona Dashboard displays performance by customer archetype, empowering Data-Driven Sellers to identify high-value segments and refine broader marketing strategies. Timing Optimizer and Smart Retry ensure that messages arrive at the ideal moment and that unclicked links are resent gently, maximizing recovery without overwhelming customers. Dynamic Personalization is available immediately to all CartLoop subscribers at no additional cost through an introductory launch promotion running until 2025-08-31. To learn more or enable the feature in your account, visit www.cartloop.com/features/dynamic-personalization or contact CartLoop support at support@cartloop.com. About CartLoop CartLoop is an AI-powered ecommerce platform dedicated to helping independent founders reclaim lost revenue and foster customer loyalty through intelligent cart recovery, advanced personalization, and seamless automation. Serving thousands of merchants worldwide, CartLoop is headquartered in Atlanta, GA. Media Contact Emily Rivera Director of Communications, CartLoop press@cartloop.com +1 (404) 555-0198

P

CartLoop Launches Auto-Integrate and Template Vault to Slash Onboarding Time by 50%

Imagined Press Article

NEW YORK, NY – 2025-06-27 – CartLoop, the premier AI-powered cart recovery solution for ecommerce founders, today announced the general availability of its revamped onboarding suite featuring Auto-Integrate and the all-new Template Vault. These enhancements simplify initial setup and accelerate time-to-value, slashing average onboarding time by more than 50% for independent merchants, growth hackers, and data-driven sellers alike. Onboarding friction has long posed a challenge for fast-moving ecommerce teams. Manual integration with ecommerce platforms, email providers, and SMS gateways can require hours of configuration and troubleshooting—distracting founders from core business activities. CartLoop’s Auto-Integrate feature addresses this challenge by automatically detecting and linking with popular platforms in a single click. Merchants simply enter store credentials and select preferred channels; CartLoop then configures data syncing, authentication, and event tracking seamlessly. “Early-stage founders need tools that just work out of the box,” said Jane Thompson, CEO of CartLoop. “Auto-Integrate removes the complexity of manual setup. In our internal testing, merchants completed full integration in under two minutes, compared to over 30 minutes previously. This frees them to launch recovery campaigns and start generating revenue almost immediately.” Complementing Auto-Integrate, the Template Vault offers a curated library of pre-built workflows, message templates, and automation recipes tailored to common cart abandonment scenarios. From holiday-themed SMS flows to segment-specific email reminders, merchants can deploy best-practice campaigns with a single click. Each template is fully customizable, allowing teams to adjust copy, design, timing, and segmentation rules within CartLoop’s intuitive drag-and-drop interface. According to product lead Carlos Alvarez, “The Template Vault was built on collective insights from thousands of stores. We’ve distilled winning strategies into ready-to-launch campaigns, so even non-technical founders can leverage sophisticated automation in seconds.” Early adopters report launching their first recovery flow in under five minutes, compared to the industry average of two hours. In addition to these headline features, the enhanced onboarding suite includes: Guided Path, an interactive step-by-step flow that adapts to each store’s specifics; Progress Beacon, which displays real-time setup milestones and next steps; and Contextual Coach, delivering in-app tips and short video walkthroughs at critical configuration points. AI-powered Buddy Chat is also integrated, providing on-the-spot troubleshooting, best practices, and account recommendations without leaving the app. Beta testers experienced substantial improvements. Apparel retailer Luxe Threads reduced setup time by 60% and saw a 15% increase in first-week recovery revenue. “CartLoop’s new onboarding makes it so easy to get started,” said co-founder Monique Blake. “We launched our first campaign within minutes and began recovering carts before the day was out. The combination of auto-integration and pre-built templates is a game-changer.” CartLoop’s revamped onboarding suite is available now to all new and existing customers at no extra cost. Merchants can access the features by navigating to the Onboarding section of their CartLoop dashboard or by visiting www.cartloop.com/onboarding. About CartLoop CartLoop is an AI-driven ecommerce platform focused on helping independent founders maximize revenue through intelligent cart recovery and automated customer follow-up. With features spanning one-click pay links, advanced personalization, and now lightning-fast onboarding, CartLoop empowers merchants to reclaim lost revenue and build deeper customer relationships. Media Contact Sophia Chen Head of Public Relations, CartLoop press@cartloop.com +1 (212) 555-0267

P

CartLoop Introduces Slack Cart Siren Integration for Real-Time High-Value Cart Alerts

Imagined Press Article

SAN FRANCISCO, CA – 2025-06-27 – CartLoop, the leading AI-based solution for ecommerce cart recovery, today unveiled its Slack Cart Siren integration, a powerful new feature designed to surface high-value abandoned carts directly within Slack channels. By delivering instant, context-rich alerts for carts exceeding predefined thresholds, the Slack Cart Siren empowers teams to act swiftly, engage customers with AI-personalized nudges, and recover revenue in real time. High-value cart abandonment often signals a missed opportunity that can have an outsized impact on weekly revenue. CartLoop’s Slack Cart Siren integration bridges this gap by sending configurable alerts to specific Slack channels or user roles whenever an abandoned cart meets or exceeds a merchant’s custom threshold. Each alert includes a compact visual snapshot of the cart—product images, quantities, total value, and customer notes—along with quick-action buttons to send SMS or email follow-ups without leaving the messaging workspace. “Teams operate faster and smarter when critical information surfaces in the tools they use every day,” said Jane Thompson, CEO of CartLoop. “With Slack Cart Siren, merchants can eliminate manual monitoring and never miss a chance to recover a high-value sale. Our integration brings the power of CartLoop directly into Slack, enabling real-time collaboration and immediate outreach.” Key elements of the Slack Cart Siren integration include: • Threshold Configurator: Merchants set multiple cart value tiers and define the minimum abandonment value that triggers alerts, ensuring focus on the most lucrative opportunities. • Channel & Role Selector: Alerts can be routed to designated Slack channels, individual user roles, or specific team members, aligning notifications with the right stakeholders and reducing noise. • Quick-Action Recovery Buttons: Embedded action buttons—“Send SMS Nudge” and “Send Email Reminder”—allow teams to initiate AI-powered recovery messages directly from the alert, cutting outreach time to seconds. • Smart Alert Scheduling: Notifications respect business hours and customer time zones, pausing during off-hours to prevent spamming and resuming at optimal times for engagement. The integration is underpinned by CartLoop’s secure data infrastructure, ensuring that customer information and cart details are handled with end-to-end encryption and in compliance with GDPR and CCPA regulations. Michael Zhang, CTO of CartLoop, highlighted the reliability of the solution: “Our Slack Cart Siren operates on CartLoop’s resilient messaging backbone. It delivers instant notifications while guaranteeing data integrity and privacy.” Early adopters have already leveraged Slack Cart Siren to accelerate recovery rates. Digital home decor retailer CozyNest reported a 40% increase in response speed and a 22% uplift in recovered revenue within the first month of deployment. “Getting real-time alerts in Slack transformed how our team works,” said operations manager Daniel Kim. “We can now triage high-value opportunities the moment they occur, collaborate quickly, and convert potential lost sales into confirmed orders.” The Slack Cart Siren integration is available today as part of CartLoop’s standard offering. Merchants can enable the feature within their CartLoop dashboard under Integrations > Slack, configure thresholds, and assign channels in minutes. Detailed setup instructions and best-practice guidance are provided in CartLoop’s online documentation at www.cartloop.com/docs/slack-integration. About CartLoop CartLoop is an AI-powered ecommerce recovery platform that helps independent founders reclaim lost revenue and nurture customers through automated, personalized SMS and email outreach. By combining intelligent alerts, one-click pay links, advanced personalization, and seamless integrations, CartLoop transforms abandoned carts into new opportunities for growth. Media Contact Rachel Donovan Senior Communications Manager, CartLoop press@cartloop.com +1 (415) 555-0324

Want More Amazing Product Ideas?

Subscribe to receive a fresh, AI-generated product idea in your inbox every day. It's completely free, and you might just discover your next big thing!

Product team collaborating

Transform ideas into products

Full.CX effortlessly brings product visions to life.

This product was entirely generated using our AI and advanced algorithms. When you upgrade, you'll gain access to detailed product requirements, user personas, and feature specifications just like what you see below.